On April 11, I attended my first Chicago Moms Blog live event. Produced by Silicon Valley Moms and sponsored by Chevy, contributors to Chicago Moms Blog convened to discuss brands and blogs. Held at Hard Rock Hotel, a brands meet blogs reception followed the almost two hour discussion. Thanks to MJ Tam for organizing a…
UnGeeked – what is it and who is it? Before you say “Wait – don’t tell me,” check out the UnGeeked Elite Video Channel at the bottom of this post. Thirteen people talk about what UnGeeked means to them. We got sort of a prelude in Chicago at “Using Social Media to Align the Personal…
Update: Thanks to Office Depot WebCafe for featuring me as the LinkedIn PR Expert – listen to the webinar. Sign up for a complimentary 7-day LinkedIn PR ecourse. Tomorrow I’m presenting a LinkedIn webinar for Office Depot – here’s the registration information. Hope you can join us! Tuesday, April 27th at 4pm ET Leveraging LinkedIn:…
Facebook users know all about profile updates. LinkedIn users, not so much. That’s all about to change with LinkedIn’s enhanced sharing features. Here’s a video that walks you through what’s new. These new features make it even easier to stand out and be sought as an expert. Check out 10 New Ways to Share News…
“Twitter has a place in business. Twitter combines two of this year’s hottest Internet marketing trends — real time updates and local search – into one simple, concise update box.” excerpt from “Taking Flight with Twitter” article, viewed – as of today – 2842 times according to The Business Ledger. Note: This is not a…
People have questions. You have answers. That makes you, to them, an expert. What do you want to be known for? Here’s some help on figuring out how to be the “know it all” go-to resource in your area of expertise. Today it doesn’t take a website or a blog to connect with a community…
How does social media affect the news? A new study gives us insights and answers. Because one of the participation incentives was a copy of the results, I participated in the 2010 PR Week/PR Newswire Media Survey. Released recently, the survey measures the uses and applications of social media by PR practitioners and journalists. You’ll…
I had this idea for a post. Every week I would update the latest social media news. I tried it a few times with my ezine subscribers. I liked it. I think they did, too. But. . . keeping track takes time and effort. This week, for the first time ever, I turned this idea…
When presenting a social media program, people want to know about the numbers. Who’s on what network? How old are they? How much do they make? Quoting stats gives perspective. For example, there are still people out there who think that Facebook is only for college kids. Or, that you can’t do business on LinkedIn….
I love silent auctions. Bidding on donated items is fun, especially if you’re the winner. At the event, charities or organizations raise funds and awareness. And, donating items to be displayed online or at an event is good publicity. Everybody wins: the organization raises funds, your business gets promoted and the winner gets a service…
I’ve been looking for a reason to write about my makeover and now I have one. In an article by Avi Savar for iMedia called Social Media Campaigns That Moms Love, Estee Lauder’s makeover campaign is mentioned as a model social media campaigns to moms. As a mother of three [ages 20, 18, and 15],…
Google is global. Now that searching for local businesses and services is moving away from the phone book to the search bar on the screen, it’s not too surprising that marketers are rating local search as being a highly effective marketing tool. Check out this chart and then take a look at 10 ways to…
If you enjoy speaking, then giving presentations to a targeted audience is a great marketing and branding tool. But, writing a good speech takes time and giving a presentation also takes time. A 30 minute speech can easily turn into four or more hours of communications, planning, travel and follow up. So, when is it…
Last week, Brett Flickinger, JD Gershbein, Brian Tomkins and I presented at The Business Ledger’s Newsmakers Forum. Brett started out with strategy. JD covered LinkedIn. Brian presented Facebook for business and I talked about twitter. Thanks to my intern for sitting through a business buffet lunch, filming my presentation, taking pictures and most importantly, critiquing…
I love watching and reporting on trends. Trendwatching’s April brief reports on the Brand Butler, “why serving is the new selling” trend. Interested in trends, too? Here’s the Source: www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide. Being a Brand Butler…
At a networking lunch today, someone asked about my upcoming presentations. Here’s a quick list of where to see me in the next few weeks. Let me know if you’ll be the audience. I’d love to meet you! Wow! Lots of workshops and social media speaking presentations coming up. I love helping people craft and…
“Portable, personable and participatory” – Sarah Evans, creator of Journchat, on what people want in their news, quoting an unassigned reference Kudos to Sarah for rounding up the CNN crew to join the Journchat conversation on twitter live via ustream on Monday night. I was there! Here’s CNN’s press release Special edition of #journchat to…
Looking for some trends or stats for your next presentation? Here’s the latest on the state of the news media. The 2010 State of the News Media, the eighth annual report on American journalism, published by the Pew Project for Excellence in Journalism notes six major trends: SIx Major Trends in Journalism 1. As consumers…
The best way to explain what we are trying to accomplish is to describe what we call the Three C’s: Collaboration, Connectivity, and Community from Loyola University’s Information Commons Overview image: Loyola University’s Information Commons by Barbara Rozgonyi for thesociallens.com On March 4 and 5, I attended and presented at Soho Seminar’s “Using Social Media…
The best way to explain what we are trying to accomplish is to describe what we call the Three C’s: Collaboration, Connectivity, and Community from Loyola University’s Information Commons Overview image: Loyola University’s Information Commons by Barbara Rozgonyi for thesociallens.com On March 4 and 5, I attended and presented at Soho Seminar’s “Using Social Media…
Thanks so much to Mari Smith for interviewing me for a teleseminar for the International Social Media Club Association. Because lots of people out there want to know about LinkedIn, I offered to answer the questions that came up in the forum. Today I’m sharing them with you, too. Special thanks goes out to Lyn-Dee…
Thanks so much to Mari Smith for recommending me as a presenter to the International Social Media Association members. I’ll be presenting Leveraging LinkedIn: 5 Power Strategies to Stand Out and Be Sought Out on March 2. Membership and registration are free. In this presentation, PR stands for Powerful Relationships. LinkedIn Seminar Description Becoming an…
A new report, “Beyond Trust: Engaging Consumers in the Post-Recession World,” defines “trust” and “recommendation,” as the key ingredients to brand success. Amazon.com, a site where customer reviews influence buying decisions, is number one. To measure results, the researchers developed the TrustR factor; 27% of brands scored above average. Compare these results with another study…
Image: CNET’s review of the Wired PR Works iPhone App. Now, we’re on the iPhone: together. Will you share this space with us? Start today by answering these questions: 1. Do you have an iPhone app? Yes? Tell us how to find you/it. 2. What iPhone app could not live without? 3. What would you…
Image: Natalie Martinez of NBC 5 Chicago and me after my interview about Facebook and freedom of speech. Yesterday, I made my TV debut as a spokesperson for Social Media Club [SMC] Chicago. Thanks to Natalie for tracking down Social Media Club on Facebook and leaving a message with Kristie Wells, SMC’s co-founder. Kristie sent…
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