How does social media affect the news? A new study gives us insights and answers. Because one of the participation incentives was a copy of the results, I participated in the 2010 PR Week/PR Newswire Media Survey. Released recently, the survey measures the uses and applications of social media by PR practitioners and journalists. You'll find a few results here including how blogs, Facebook, LinkedIn and twitter factor into news making, reporting and placement.
A few of the more fascinating [to me] overall findings.
A new question to the survey, but an issue that appears important to success: When asked if building a personal brand was a consideration in their work, the majority of US (52%) and Canadian media (60%) responded either "extremely important" or "important." The majority of bloggers now view themselves as journalists – 52%. This is a marked increase from 2009 when just one in three had the same opinion. Yet, despite viewing themselves as professional, only 20% derive the majority of their income from their blog work; a 4% increase from 2009.
PR Week/PR Newswire
1,568 traditional and non-traditional media
1,670 PR practitioners
Gauge the attitudes and ideas of traditional journalists and bloggers, as well as PR professionals, to gain an understanding of the present state of the media profession and the trends that are continuing to shape the industry.
PRWeek April 2010
$19.95 for article only
PR Practitioners who pitched a journalist via social media
PR Practitioners use these social networks to target journalists
Journalists tell types of company blogs that are most useful
51% not useful
Journalists answer to: Ever quote a blog in a story?
Journalists answers to: Have you ever been pitched via a social network?
Journalists have social networking profiles on theses sites
Journalists received pitches on these social media sites
How often journalists use twitter for research
How does your social media and PR approach compare to the survey's results? Thanks for your comments!