Media State and Stats

Looking for some trends or stats for your next presentation? Here’s the latest on the state of the news media.

The 2010 State of the News Media, the eighth annual report on American journalism, published by the Pew Project for Excellence in Journalism notes six major trends:

SIx Major Trends in Journalism

1. As consumers graze online for news across multiple channels, unbundling of news seems increasingly central to journalism’s future.

2. Collaborations of old media and citizens in what some call a “pro-am” (professional and amateur) model for news report on community journalismon sites like

3. The notion that the news media are shrinking is mistaken. A report on new media shows that 65% of bloggers’ linked news articles went to three sources: The New York Times 28.7% of links, CNN website 18.9%, and the BBC with 17.6%.

4. Technology is further shifting power to newsmakers, and the newest way is through their ability to control the initial accounts of events.

5. The ranks of self-interested information providers [SIPs – acronym added] are now growing rapidly and news organizations must define their relationship to them. SIPs include companies, think tanks, activists, government and partisans.

6. When it comes to audience numbers online, traditional media content still prevails, which means the cutbacks in old media heavily impact what the public is learning through the new
Nielsen Analysis Audience Behavior

Statistics to use in your next PowerPoint about social media and news

– 59% of Internet users now use some kind of social media, including Twitter, blogging and networking sites :: source: PEJ/Pew Internet & American Life survey

– 79% of online news consumers say they rarely if ever have clicked on an online ad source :: State of the Media 2010

– about 71% of internet users, or 53% of all American adults, get news online today, a number that has held relatively steady in recent years

Top 20 news sites

Online News User Demographics 81% check the weather, 49% look for news on arts and culture

Coverage around the Web

“More Evidence Journalists Must Change” at Advancing the Story

State of the Media 2010 Report is Bad News for Paywalls” at notes
“Things that I found of interest in the Executive Summary include the following:
‘Roughly a third of the newsroom jobs in American newspapers in 2001 are now gone, and those cuts come particularly in specialty beats like science and the arts, suburban government and statehouse coverage. (p. 9)'”

What does the State of the Media report mean for journalism?

Lee Rainie, Director of the Pew Internet & American Life Project, sounds upbeat about the future of journalism and news media in this video interview. What do you think?

Image: courtesy of in exchange for link.