Ever wished you could have a LinkedIn referral network that automatically sends you leads, gets you noticed and advances your company’s goals but didn’t think you had the time, tools or talent to go from sitting on the sidelines to becoming a sought-out superstar? On September 23, I’ll be presented a workshop for Social Media…
Thanks for stopping by. Here’s a post about doing something I’d never thought of: asking for a dog’s permission to be photographed. We’ll also cover how to ask people’s permission. But, first how I came up with this post . . . if you don’t want to read the back story, skip to the how…
To commemorate the ninth anniversary of 9/11, I’m sharing links to coverage along with my views on how the attacks immediately reshaped community public relations and communications. To me, today is a day to remember, reflect and consider how communications, and life, is always changing. September 11 Memorial Information 9/11 Memorial Site Google News about…
Merci and Bonjour: Plugging Back into Networks After Unplugging in Paris Thanks to those of you who checked in over the past week and wondered “Where in the world is Barbara?” Paris was the answer. That’s me with Pan in Jardins et Palais du Luxembourg. I’ll have more stories about my trip later, but for…
Today’s mail call brought in two thank you notes. One, in the form of a postcard, came from Zappos.com addressed to my son who returned a pair of shoes. He’s growing fast, but he only needed one size bigger, not two, to replace his shredded Lakai Manchester Selects. What do you do when your shoes…
Assignment: Talk about how to do business on LinkedIn Challenge: in 10 minutes or less. Result: How to Grow Business in 3D on LinkedIn: Digitally, Directly and Dynamically Program: Social Media panel at Integrated Marketing Summit Chicago Panelists: Aaron Goldman, Blagica Bottigliero, Brad Kleinman and Tony Bombacino of Restaurant.com It was an honor and a…
Thanks so much to Barry Moltz, host of the Business Insanity Radio Show for interviewing me today along with Craig Newmark, founder of Craiglist,who talked about customer service. Listen to the Business Insanity show on BlogTalk Radio with show host Barry Moltz interviewing Craig Newmark and Barbara Rozgonyi. In our interview we talked about LinkedIn…
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Thanks for clicking in! Need help with Public Relations Consulting in Chicago or elsewhere? Click here to schedule a complimentary social media marketing or PR consultation. Or, call 630.207.7530 to talk about your project. As a strategic marketing and social media consultant for all types of companies, including PR firms, I advise companies to…
Can the 40 plus market be the pot of gold after the 20 and 30s rainbow? Full disclosure: 2010 brings loads of celebrations for me: 25th wedding anniversary, 20th year as a home-based entrepreneur, our oldest son’s high school graduation [where this image was taken] and three children who turn 21, 18 and 16 –…
Or . . . How Did you Get from Here to There I don’t think of myself as a career counselor and mentor, but other people seem to. Lately I’m getting these questions a lot: How did you get there? How can I get a promotion? Should I quit my job? How can I start…
“Why did they make a movie about Facebook? It’s just Facebook.” college junior watching trailers for “The Social Network” Facebook. Is it just Facebook? Or, is Facebook something bigger than Facebook? How will “The Social Network” profile the business of communication – and capture the spirit of our time? UPDATE 10.01.10 Today the movie comes…
10.08.10 UPDATE Breaking News – use this code to save 15% Register now for BlogWorld and save 15% on Thursday, Weekend or Full Access Passes. Looking for a way to save on your 2010 BlogWorld and New Media Expo registration? There’s a link at the bottom of this post. Depending on when you get here,…
Continuing on in an informal series of posts about influence inspired by the Fast Company influence project, here’s one with references to many sources, including Wicked. Originally posted on July 9, 2008, the information is updated with new numbers and the addition of a new slant: leadership. It’s funny. When we work with our clients,…
One way to get attention is to talk in new places. That’s what guest posting is all about. Here’s a post that first appeared two years ago today on Word Sell Inc. Thanks to Brad Shorr for letting me sit in as a guest author with an article called “Make Up Your Mind to Make…
Thanks to my friend and seminar marketing pro, Jenny Hamby, I can now say, “I co-authored a book with social media superstars.” Today’s post features an excerpt from my chapter. I’m the book’s LinkedIn expert. Jenny’s the one who suggested I talk with Mitch Meyerson about contributing to his book, Success Secrets of the Social…
Today I’m talking to lawyers. Thanks to Larry Bodine of LawMarketing.com for asking me to write this article Seven Steps to Conduct an Effective PR Campaign using Social Media for the Legal Marketing Technology section. Here’s how to start out . . . Still sending out traditional news releases? If you’re looking for way to…
Barry, Barry, Barry . . . that’s the name that kept coming up as someone I had to meet. Today I’m happy to introduce you, too, to Barry as in Barry Moltz. Thanks to Barry for buying me lunch at Navy Pier and telling me how he helps small businesses get unstuck. In the course…
On April 19 I covered key highlights from a 2010 media survey, but I missed an important one. When I tweeted this stat: according to PRNewswire 70% of social media tweets result in coverage vs 20% traditional PR given at presentation at the UnGeeked Elite Conference in Milwaukee, it got retweeted and questioned. Some people…
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One way to get media attention is to tie your news into special days, weeks or months. Sure, you can make up your own -that’s a good strategy. But, why not build on a celebration that’s already going to be going on? For example . . . What’s so special about today? May 11,2010 Eat…
Happy Mother’s Day 2010 Twenty years ago today I woke up in a hotel room in St. Louis and made a decision that would change my life. It was my first Mother’s Day. I had a beautiful baby girl. And, I was alone. I was at a conference that, professionally, meant a lot to me….
Update: Thanks to Office Depot WebCafe for featuring me as the LinkedIn PR Expert – listen to the webinar. Sign up for a complimentary 7-day LinkedIn PR ecourse. Tomorrow I’m presenting a LinkedIn webinar for Office Depot – here’s the registration information. Hope you can join us! Tuesday, April 27th at 4pm ET Leveraging LinkedIn:…
People have questions. You have answers. That makes you, to them, an expert. What do you want to be known for? Here’s some help on figuring out how to be the “know it all” go-to resource in your area of expertise. Today it doesn’t take a website or a blog to connect with a community…
How does social media affect the news? A new study gives us insights and answers. Because one of the participation incentives was a copy of the results, I participated in the 2010 PR Week/PR Newswire Media Survey. Released recently, the survey measures the uses and applications of social media by PR practitioners and journalists. You’ll…
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