Social Media Predictions Preview 2011
It’s that time of year where predictions peer into the future. With 2011 only days away, here’s a quick glance at what’s to come for social media in 2011. How do you see social media advancing in 2011?
- Branding | PR | Press Releases | Social Media
15 Event Promotion Ideas for a Blogger Book Launch
My Skechers Shape Ups arrived today. It’s neat; when you wear these shoes, you don’t walk–you sort of roll. It’s an odd motion at first, but one that keeps you moving. That’s kind of how social media is, too. It may feel odd at first, but once you get moving you wonder how you managed…
2011 Editorial Calendar Free Resource
We’re at the point in the year when we’re finalizing our client’s 2011 social media marketing PR plans. Knowing when an outlet plans to cover stories in their market makes it easy to block out possible placements. And, contacting reporters in advance means you’ll have less competition for publication. So, how do you know who’s…
Public Relations Specialist Top Job in 2011
Good news for the PR industry: Best Careers 2011: Public Relations Specialist. As one of the 50 Best Careers of 2011, this should have strong growth over the next decade (Source: US News and World Reports ). The secret is no longer: PR is a great career. Mix PR with social media and you get…
Brands and Bloggers Social Media PR Party Recipe 10 Ingredients
In Chicago, the social media scene sparkles with tweetups, parties and events – year round. So that you can live and learn vicariously, I’ll be covering how social media comes alive for brands and bloggers at events like Sauza’s Chicago Ladies Night In. Thanks to Beth Rosen of 4 Keys Media, this event’s organizer, for…
Persistence, PR and Customer Service
Not what you want on a new iPhone 4G: a diagonal crack connecting the upper and lower screen limits. But . . .that’s what I saw when I pulled my iPhone out of my purse one morning. It wasn’t there when I put it in away on my way out of a social networking event…
LinkedIn Midwest Entrepreneur Forum Speaker
When are you speaking next? The answer is: twice tomorrow. If you’re in the Chicago area, here’s a low-cost LinkedIn workshop I’m giving on behalf of Midwest Entrepreneurs Forum. Thanks to Jerry R. Mitchel for asking me to speak to the group. Note that event content in this post comes from the group’s site. Does…
Group PR = Product Reviews
What kind of camera do you recommend for public relations and event photography? That’s a frequently asked question I get from readers, clients and people at events. In August, I upgraded from a higher-end point and shoot with a flip-out screen to a DSLR I purchased at Sears Electronics. Both cameras take video. Both attract…
BWE10 Mari Smith Branding You into a Profitable Social Media Business
What a treat to see Mari at BlogWorld Expo in Las Vegas! Mari Smith and I are both contributing authors in the book “Success Secrets of the Social Media Marketing Superstars.” Mari is a true social media leader and it’s always an honor for me to attend her sessions as well as talk to her…
- Marketing | PR | Social Media
BWE10 Keynote with Brian Solis and Mark Burnett
Convergence of Media and the Future of Unscripted Drama on the Web Sitting in on a Brian Solis BlogWorld keynote is always a conference highlight. At BWE10, Brian interviewed Mark Burnett, a TV and film producer whose IMDB page reads like a most-watched program list. Watching Mark’s clips was entertaining; you’ll see a few of…
Create a Dynamic LinkedIn Presence for Your Company
Looking for ways to ramp up your company’s presence on LinkedIn? On October 26, I’ll be presenting a webinar about how to do just that. Thanks to Ragan Communications for asking me to present this program. Perhaps you’ll notice that the description is tweaked slightly to broaden the focus from page to presence. LinkedIn allows…
BlogWorld Expo Discount Save 15%
Register now for BlogWorld and save 15% on Thursday, Weekend or Full Access Passes. I’m going to BlogWorld Expo – for the fourth time – and wow, it would be really cool if you were, too. Even better? You can save 15% . And then the price goes up, up, up. If you’re thinking of…
Turnaround PR How to React to the Media
Only one Chicago-based PR pro was willing to comment on a New York Times piece trashing the Tribune. Wonder why. – PR Junkie That PR pro was me. I got the invitation to comment from Michael Sebastian while I was a business innovation conference tweeting the Google session. Afterwards I went to teach a Facebook…
Sunday Stroll 8 Ways to Walk with Fame
Over the weekend I got to pose with celebrities – not the real pro bloggers and social media marketing celebrities I’ll see at BlogWorld Expo in about 10 days, but images of the people who got the very same education I did and then rose to fame. That’s me with Dick Van Dyke, actor and…
Sunday Stroll into Autumn and Fourth Quarter Marketing
Summer leaves. Autumn arrives. On summer’s last day in Chicago last week, the temperature almost touched 90 degrees. It was not cooler by the lake. As I rushed around the Water Tower area on my way to a conference at the Museum of Contemporary Art, I thought it’s way too hot for fall, but that’s…
Catfish the Movie about Facebook and Stirring Things Up
A look at the Facebook Movie catfish and the definition of how a catfish stirs things up.
Sunday Stroll Walk the Plank and Talk Like a Pirate
Today is Talk Life A Pirate Day. At this time in 2008, I was in Las Vegas at BlogWorld at where else? – a pirate party. This year you can purchase a pirate iPad theme. And, check out these new stills from Pirates of the Carribean 4 with Johnny Depp and Penelope Cruz. Or, get…
- Marketing | PR | Social Media
Empowered Dinner with Josh Bernoff and SMC Chicago
Josh Bernoff, co-author of Empowered, met up with Barbara Rozgonyi and Social Media Club Chicago on September 14 – includes notes, video and images.
BlogWorld Expo 2010 Discount Last Call BWE10
10.08.10 UPDATE / Breaking News – here’s the link with a 15% discount Register now for BlogWorld and save 15% on Thursday, Weekend or Full Access Passes. Register for BlogWorld before 9/16 and SAVE up to 25% off your Full Access Pass! I’m going to BlogWorld Expo – for the fourth time – and wow,…
Social Media Club Chicago 9/23 Features LinkedIn Tutorial
Ever wished you could have a LinkedIn referral network that automatically sends you leads, gets you noticed and advances your company’s goals but didn’t think you had the time, tools or talent to go from sitting on the sidelines to becoming a sought-out superstar? On September 23, I’ll be presented a workshop for Social Media…
Sunday Stroll: Why Asking for Permission is for the Dogs
Thanks for stopping by. Here’s a post about doing something I’d never thought of: asking for a dog’s permission to be photographed. We’ll also cover how to ask people’s permission. But, first how I came up with this post . . . if you don’t want to read the back story, skip to the how…
Reflecting on 9/11 and Community PR Communications
To commemorate the ninth anniversary of 9/11, I’m sharing links to coverage along with my views on how the attacks immediately reshaped community public relations and communications. To me, today is a day to remember, reflect and consider how communications, and life, is always changing. September 11 Memorial Information 9/11 Memorial Site Google News about…
- Marketing | PR | Social Media
10 Ways to Vacation from Social Media and Technology
Merci and Bonjour: Plugging Back into Networks After Unplugging in Paris Thanks to those of you who checked in over the past week and wondered “Where in the world is Barbara?” Paris was the answer. That’s me with Pan in Jardins et Palais du Luxembourg. I’ll have more stories about my trip later, but for…
Customer Appreciation PR Stamps Out Memory Loss
Today’s mail call brought in two thank you notes. One, in the form of a postcard, came from Zappos.com addressed to my son who returned a pair of shoes. He’s growing fast, but he only needed one size bigger, not two, to replace his shredded Lakai Manchester Selects. What do you do when your shoes…
Growing in Business in 3D with LinkedIn
Assignment: Talk about how to do business on LinkedIn Challenge: in 10 minutes or less. Result: How to Grow Business in 3D on LinkedIn: Digitally, Directly and Dynamically Program: Social Media panel at Integrated Marketing Summit Chicago Panelists: Aaron Goldman, Blagica Bottigliero, Brad Kleinman and Tony Bombacino of Restaurant.com It was an honor and a…
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