Branding, content marketing and social media is the fifth episode in the social media marketing video series. Check out four ways dynamic content marketing can support your business and sales goals. Whose content is it anyway? One of the biggest fears companies have today is “letting people talk about their company.” […]
Marketing
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Search engine optimization and social media is the third episode in the social media marketing video series. Thanks so much to Gary Bohringer of Bohringer Creative for producing the series. Since its beginnings in 1993 Bohringer Creative has focused on personal service.
Next up in my social media marketing video series is this one, about B2B versus B2C. Are they really that different? Maybe in terms of sales cycles and lifetime customer values. But, no matter whether your company is B2B, B2C or a mix of both, there’s one tactic that’s often […]
Love grants in a moment what toil can hardly achieve in an age. -Johann von Goethe If you love someone, let them know. Originally published in 2007, this post is updated for today. Happy Valentine’s Day! One of our most successful PR campaigns was written by our client’s patrons. We […]
“Do what you do so well – and so uniquely – that people can’t resist telling others about you.” Walt Disney Using Walt Disney as an inspiration, master marketer Dan Kennedy shares his take on the power of mastery in this article, which was selected as the February article for GKIC [Glazer Kennedy […]
What is marketing in 3D? How does it work? Give me 62 seconds and I’ll answer that question. Every day this week I’ll post a video from my new social media marketing video series. Here’s the first. It’s no longer a question of whether or not your customers are online. […]
To pin or not to pin? That’s the question businesses are asking about Pinterest, a newer social network that’s stealing headlines from the usual suspects. Kind of a cross between digital scrapbooking, recipe swapping, link sharing and vision boarding, Pinterest started out as an image-rich sharing space for domestic divas, crafters […]
Companies who rely on social media as a customer service information outpost will be interested in a report that says, “The number of questions asked via social media channels account for less than 1/100th of a percent of questions asked via customer-facing websites.” The report shows how much more likely […]
Just thinking about being in Arizona in April at this time of year gets this Chicagoan excited about going to InfusionCon 2012. Location is only one reason InfusionCon will be a top-notch small business marketing conference. Last year I attended Infusionsoft’s Customer Tour in Chicago and got a preview of how […]
We all have them. Stories about how long it took to get paid. For creative business owners it can take months and months to see receipts come in long after a project is complete, in the clients hands and active. Lucky for me, knock on wood, every single client has […]
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