Last Saturday, a mystery caller left messages at my office and on my cell phone. She was trying to track me down to thank me for an article. I returned her call, but haven’t heard back. So, I don’t know which one she liked. Reader feedback keeps you going and […]
Publicity
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PR Takeaways is an occasional series that points out what I like about a campaign, company or in this case, a newsroom for a trio called the Dixie Chicks. FYI, this is my second post that mentions the Dixie Chick and PR – the first is filed under PR Lesson: How to Get Famous. […]
Update: If you’re reading this after February 10, the offer is now over. Joan Stewart, The Publicity Hound, celebrated her birthday on February 5. In honor of her special day, I’m posting the Joan Stewart Ultimate PR Secrets replay online until February 10. After you listen to this call with […]
After reading about how Cartoon Network’s ads in the streets publicity stunt set off a major terrorist alert in Boston, I wondered how far agencies and companies are willing to go to get attention. The suspicious black box that easily set off a hyper-sensitive terrorist alert system in Boston yesterday was supposed to project […]
With the entry deadline looming in just a few hours . . . here’s my MEGA Challenge contest entry. Last year I entered in the Newbie category, this year I’m in the Veterans. The contest is open to all of Alex Mansossian’s Teleseminar Secrets students. Although the contest calls for a 500-word essay, I […]
When I checked into my PR Web dashboard for the latest stats, I found an invitation to download David Meerman Scott‘s ebook: “The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly” (second edition) . What’s different from the first edition of “The New Rules […]
Find out how to Listen to Rick Frishman’s Ultimate PR Secrets Interview . . . Thanks to Rick Frishman for packing 60 minutes full of ideas, tips, how-tos and laughs. After meeting Rick in Atlanta last fall, I knew this was a call I’d enjoy – you will, too! There’s […]
Update: Find out how to listen to Marc Harty’s Ultimate PR Secrets interview Thanks to Marc Harty, creator of PR Traffic – the Web-based press release optimization system, for being an Ultimate PR Secrets guest speaker. Claim your free report: “The 7 Deadly Sins Most People Commit with Web PR […]
Thanks to Jody Colvard for being an Ultimate PR Secrets guest speaker. Here’s a quick interview recap along with Jody’s bio . . . Find out how to Listen to Jody Colvard on Podcasting, PR and the Digital Revolution “PR is becoming a great influencer of the media.” Jody Colvard, […]
Last week we released the Ultimate PR Secrets press release on PR Web. A few hours after it went live, TransWorldNews called and offered to let us test out their optimized PR services for free. Their release got us the number two spot in a Google News search for business […]
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