Marketing Sherpa’s Special Report: Viral Marketing 2007 gives insights into how experienced viral marketers think. Marketing Sherpa is a leading resource for marketing knowledge, case studies and forward thinking about what’s working in marketing today. Reports like this one get posted online for a limited open access period before they go on sale online. After…
4.26.07 Update: Thanks to Fast Pitch! for posting this article. Click the image to see the email message. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Here’s a clip from this week’s ezine article, “Portable PR: Business Marketing To Go” Make your card into a coupon with a discount for services or a free introductory consultation when redeemed within two weeks –…
Apologies for the PG-13 language in this post, but it’s all true . . . Last year about this time, my husband and I celebrated our 20th anniversary. But it wasn’t a romantic occassion. He was hit with a flu that sliced our getaway down to one day. To make up for it, we decided…
Okay, so this has nothing to do with PR. Well, maybe it does. . . Mark Joyner recently released his new book, Simpleology: The Simple Science of Getting What You Want Here’s a bio clip from a press release I wrote for Viral Marketing Intesives . . . Mark Joyner is the creator of Simpelology and…
Here’s a clip from this week’s ezine article, “Celebrity PR: Sharing the Spotlight.” Ever wished you could be famous but didn’t think you could be a noted celebrity actor, thinker or speaker? In this article, you’ll discover 8 ways to share star power with the celebrity rub-off effect. 1. Choose Credible Celebrities Make a list of…
You read that right – yesterday this blog, Wired PR Works. weighed in at #77 on the WordPress Growing Blog List. At last count, WordPress hosted 854,746 blogs. Very humbling, amazing and encouraging. Thanks to everybody for clicking in – my readers get the credit for sticking with me. And to WordPress for the Growing Blog…
It’s snowing here. Instead of blooms in the border, we have towels over tulips. To brighten up this bleak day, here’s a Spring Flower Show Album. Enjoy! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Grab Fast Front Page Attention with Panoramic PR Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value. Subscribe to this blog’s…
4.19.07 Update Here’s an excerpt from Gary Bencivenga’s tribute to Gary Halbert . . . ~~~~~~~~~~~~~~~~~~~ 4. Gary was original. His favorite saying, the one he lived by, was “Nothing is impossible for a person who refuses to listen to reason!” With that as his credo, he blazed many new marketing trails that the rest of…
PRNN, Press Release News Network, now has a free Social Media Newsroom option. Here’s more directly from the Social Media Newsroom site . . . Free Social Media Newsroom for Your Business Create a free socialized media information center for your business. The Social Media Newsroom template is based on the development by Todd Defren….
I admit it. I love to give stuff away. Today’s MTN free ezine subscribers got treated to a video marketing report – as my gift. Now, in our house Easter is not a gift holiday [well, no gifts over $25], but what’s nice about having a list of loyal readers is that I can give away…
Media Post’s Marketing Daily tells the story “Quiznos Delivers PR Hero After Coyote Invades Chicago Store.” Writer Kevin Ransom points out how Quiznos played up the incident, tied it into a new product, routed attention to an animal charity and followed through on the coyote’s release. Here’s a clip . . . “After the unusual event, the company…
The “Boomer Mom” factor. . . how marketers decide to present and promote their products to women ages 40-60 is morphing away from avoiding any direct online interaction into a realization that – OMG! – Boomer Moms get IT! Hey, baby let’s do email. When studies like this come out, the results amuse me. Most of…
Yesterday, in my PRWeb | New Visability Statistics | Google Maps Mash Up post, I promised to update you on our results with the new PRWeb tools. . . Here’s what I found this morning . . . In our first release testing the new PRWeb press release tools, we’re pleased to report our client,…
PRWeb recently introduced a new set of online visibility measurement tools that ramp up their already powerful results reports with new tools including reader locator maps, competitive benchmarks and comparison models. According to the March 29, 2007 PRWeb press release . . . Available with all press release levels, the new Visibility Statistics allow customers…
When I checked into WordPress and saw my last post featured as the Blog of the Minute, I, uh, stared at the screen not believing my eyes. Checking in with a different browser, I saw a post on an Xbox gamer from the Blog of the Minute. So, maybe this placement is an April Fool’s…
Today’s news release is an invitation for non-profits. It’s here for us to track results and to show you an example of an event release in an email format . . . Subject Line: Non-Profit Marketing Success Roundtable News from Graphix Products for Business, Community, Non-Profit and Religion Editors Graphix Products and Douglas Shaw and…
This article goes out today to MTN News subcribers, which is published by CoryWest Media and written by Barbara Rozgonyi. For permission to reprint this article in your publication email connect [at] corywestmedia [dot] com. One of the “inside secrets” to Internet marketing success, article marketing, is really a well-known fact: the more you publish,…
I’m writing this post staring up at a giant elk head. On the third floor studio of an oversized Victorian in downtown Indianapolis. The next time I see the elk, he’ll be hanging out in a house in the woods somewhere in southern Missouri. And so will I. It may be a few months until our…
In a previous post, I wrote about 10 Ways to Profit from Your Blog’s Search Engine Terms. Today’s issue of CustomScoop PR Blog Jots caught my attention with this recap from PR Blogger’s post on 7 Ways to Improve a Blog’s SEO . . . “In a post that proved its worth almost immediately, as it shot…
Today’s the last day for WorldWIT, one of the world’s largest networking groups for women online. But maybe it’s more accurate to say this is Liz Ryan’s last day as the leader of this pack. Gauging from all the tear-stained emails in the ChicWIT digest, I can tell there are hundreds of women who are…
When it’s gets warm out, our doorbell starts ringing . . .and ringing . . . and ringing. Everyone who rings the bell wants to see one person and one person only – P.d. P.d. skates, shoots footage and makes everyone who walks through the door feel like they’re more important than any dignitary imaginable….
This article goes out today to MTN News subcribers, which is published by CoryWest Media and written by Barbara Rozgonyi. For permission to reprint this article in your publication email connect [at] corywestmedia [dot] com. Perry Marshall’s Ultimate Guide to Google AdWords is a must-read and a must-follow guide that tells you “how to access…
Here’s a book that everyone’s going to be reading. In fact, they probably already are. Gregg Crawford, BayGroup International’s President and CEO, is the best-selling author. His book, “The Last Link: Closing the Gap That is Sabotaging Your Business,” broke out at the top of four best-seller lists. Congratulations to Rick Frishman and his team…
Update and insight 5.03.07 Because Dave Lakhani agreed to be my first Ultimate PR Secrets speaker, when I saw his press release about “The Truth is the Secret,” I decided to write a post. I came up with the catchy title “Experts Question Oprah and Larry King on ‘The Secret.’” Here we are six weeks later and traffic is still…
Building a burgeoning article inventory? You, too, can become an EzineArticles.com Expert Author. This site distributes your articles, gives you tools for promotion and even offers a press release submission service. Here’s the email announcement I just received . . . Hello Barbara, Your article, “Tell Me About It – Testimonials As A Small Business…
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