Thanks to ad:tech Chicago for granting me a media pass to cover their September 1 and 2 conference on twitter and here. In addition to this post, check out Amanda Mooney’s blog post: Lebolt says, “It’s not the last chapter; it is merely Chapter 11.” The session notes you see here are lightly edited and…
It’s not everyday you get an invitation to have breakfast with a CEO – of a major company. But, that’s what six Chicago social media types got to do this week. [Note: GM paid for my breakfast and parking.] We met with Fritz Henderson, CEO of GM. After we introduced ourselves, we got to know…
Approximately 100 posts ago, I wrote about how I wanted to redesign and rebrand this blog. Before: All that’s left of my former blog is this screenshot I grabbed from Technorati. Qualities Before: Messy, unorganized, text-heavy, out dated and totally not reader [or author] friendly. After: What do you think? Qualities After: What do you…
You could call this a high-click post. It gets more traffic than some blogs will ever get. It won a trip to BlogWorld. A national association just asked for republishing rights. More sites link into “Becoming a Subject Matter Expert on LinkedIn: The Top Ten Ways” than any other post on my blog. And, now…
ABC 123 It’s time to head back to school. Do you know your marketing ABCs and 123s? [It is okay if you play the video while you read the post. :)] What Comes before A-B-C and 1-2-3? The Basics of Marketing Maneuvers First published in May 2007, this article talks about basic marketing maneuvers. Updated…
Depending on where you stand and look at “The Bean” in Chicago, you’ll see different reflections. [image credit: the social lens] The skyline is the same, but the sky and the people are different. Content works the same way. You produce it and it’s up to the reader or viewer to take it and reflect…
I’m so honored that Ragan Communications asked me to present twitter 101 for corporate communicators at their twitter bootcamp last week. And, I’m so relieved I asked about skill levels at the beginning of the presentation. That’s something I do at the beginning of every presentation. You should, too. Knowing how the room breaks out…
Yes, there is a video of about 65% of all my BlogHer sway in this post. But first . . . The same person who asked me about last year’s BlogHer events called me to get my take on the story of a demanding blogger. I wasn’t there, didn’t read the posts that day [too…
Yes, there is a video of about 65% of all my BlogHer sway in this post. But first . . . The same person who asked me about last year’s BlogHer events called me to get my take on the story of a demanding blogger. I wasn’t there, didn’t read the posts that day [too…
Julie & Julia, based on the book Julie and Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen by Julie Powelll, opens in theaters this week. Warning: there is a bit of language in this video that may be a bit off if you’re watching at work. Because I’m a huge Julia Child fan, I…
Thanks so much to Chicagonista and GM for honoring me as one of the top women in Chicago social media at Sushi Samba on July 22. That’s me with Nicole Simond, MJ Tam, Nancy Loo and Sarah Evans. Image by Eulalio Fabie de Silva of Lahleyoo. View Layleyoo’s Chevy Chicag0nista Social Media Soiree album. After speaking…
How does twitter work in corporations? Thanks to Ragan Communications you can register for a one-day twitter bootcamp to attend in person in Chicago or live via webcast where ever you are. Disclosures: I am delighted to be the twitter PR speaker for this presentation. Event design and content shown here developed by Ragan Communications. Have a twitter PR case…
“This one is going to really interesting to watch . . . hmmmm . . . . ” When I made the appointment we had a choice, but I picked the doctor in the practice we like best. Well, we like them all, but we like this one best because he kind of wanders off…
Notes from the BlogHer09 keynote, lightly edited. Please feel free to comment and add your insights. Moderator: Lisa Stone, co-founder of BlogHer Panelists: Tina Brown, The Daily Beast, Donna Byrd, The Root and Ilene Chaiken, The L Word Tina Print is a locked in medium. She loves online because she can find new quickly find…
I’m in lovely Madison, Wisconsin presenting to DIYSWAYSOHO. Links to my presentation for my audience and my readers, include . . . Blogging for Business Book PR P-R-I-M-E-R – also gets you a subscription to Wired PR Works Social Media for Entrepreneurs Workshop Guide Social Media Presentation Guide with Get Started Steps Blog, PR &…
Going anywhere near anyone who’s active on the Internet? Then, be ready to have your picture taken with a cell phone, a digital camera or who knows? Maybe even a watch or a shoe. When you hear someone say: "I’m going to put this up on Facebook!" either duck and run or stand up and…
That’s the question I got from another mom – also with three kids and also the owner of a creative agency. We know each well other from in-town connection points, but we hadn’t “met” on the internet until a few weeks ago. She wanted to know how I’d been able to accomplish so much online….
Looking to make connections with bloggers – or to see how your own blog ranks? Then check out Blog Rank’s top blog listings. The lists are not all-inclusive, especially if yours is missing. You may make a request to add your blog to the blog rank list. What I like about Blog Rank is that…
This is a test post from , a fancy photo sharing thing.
[This post is one in a series from Ragan’s Social Media Revolution Conference, which took place in Chicago on June 24-26. Browse my social media conference coverage.] For two of the best examples of corporate communications and PR on twitter, follow @allanschoenberg and @cmegroup. Allan Schoenberg is director of corporate communications for CME Group, the…
This post is one in a series from Ragan’s Social Media Revolution Conference, which took place in Chicago on June 24-26. Browse my social media conference coverage. So, what’s with the Clydesdale video? Brian Solis, who keynoted Ragan’s recent social media conference, covered online PR strategies and tactics that work. Towards the end of his…
Martin Murray, senior corporate news representative for Public Service of New Hampshire started out by talking about how social media is changing news coverage. When a transformer caught on fire, and Martin got there every other person in the crowd had a phone and was updating their own personal networks. His job is to respond…
Wendy Clark, a member of GM’s social media team, talked about how they managed bankruptcy crisis coverage from May 31 to June 5, 2009 and took us behind the scenes to see how GM drives their social media vehicles. [This post is one in a series from Ragan’s Social Media Revolution Conference, which took place…
Bill Adee, Editor, Digital Media at Chicago Tribune presented the Making Media Connections 2009 keynote on behalf of @coloneltribune, who represents the Chicago Tribune on social media sites like twitter and Facebook. I spoke immediately afterwards on the Social Media: Tools or Toys panel. Intending to cover Bill’s session on twitter [and maybe ask @coloneltribune…
A reader writes . . . My questions are about boundary issues with Facebook, LinkedIn and blogs. As a therapist, I want to be current with social media, yet I am aware of the need for appropriate boundaries with my clients. Currently, my Facebook contains only professional information and a few events. I’m very…
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