Thanks to my friend Francine McKenna who writes the terrific blog re:the auditors, for inviting me to speak at this Chicago’s Information Systems Audit and Control Association Chapter [ISACA] event. On March 20, I’ll lead a workshop on how to use social media to build your personal brand, tap into resource full networks and add…
Here’s a look at our latest client project, publicizing a social media branding conference in Chicago. In the traditional release version, we start with an event outline and then go into the release. Conference: Using Social Media to Align the Corporate and Personal Brand Event Site: http://sohochicago2dayframework.eventbrite.com/ Location: Loyola University Chicago’s Lake Shore Campus, Simpson…
If you have questions like these on your mind. . . . Where do journalists research stories? How believable is social media? When do PR professionals factor in? Cision’s 2009 Social Media & Online Usage Study with George Washington University offers some valuable insights. Heidi Sullivan, Vice President of Research for Cision, says “Mainstream media…
MarketingSherpa’s chart of the week shows that social media’s share of the online budget is now at 11%. According to MarketingSherpa’s Social Media Marketing Benchmark Survey, here’s how the budgets break out: 27% Website 21% Pay Per Click [PPC] 19% Email 11% Social Media 10% Search Engine Optimization [SEO] 6% Online Display Ads 6% Other…
As a marketing student, I find it interesting to look into communities. Here are a few highlights from a recent study about the African American market. “‘African Americans Revealed’ shows us that the black community should never be referred to as one homogeneous population… We hope this report will help organizations better connect with an…
Americans LOVE video so much that they watched 33.2 billion of them in December 2009. Why do you think Americans watch so much video online? Highlights from the comScore Video Metrix service stats include . . . Videos averaged 4.1 minutes long and 86.5% of the total U.S. internet audience viewed online video. Online Video…
Three out of four marketing and PR workshops for IAPD IPRA went well: lots of space, time and room for conversation. When I saw the room for my Social Media Sampler presentation, I got a bit concerned. Fifteen minutes before I was set to start, it was already almost full. When the crowd started spilling…
Who’s who on the Web? Forbes recently released its fourth annual 25 top Web Celebs. To be a contender, you had to meet this criteria . . . Each candidate was ranked in four areas: Web references as calculated by Google, traffic ranking of their home page as calculated by Alexa, TV/radio mentions and press…
Adding another layer of personalization, LinkedIn now lets you present your profile in the order that best represents you and your profile. Customizing your profile’s section ordering is quick and easy. You will notice that the headers of each of the sections on your “Edit Profile” page now have handles that can be dragged. To…
Looking to add some PR blogs to your reader? Check out this list. Matthew Watson recently updated the World’s Top 100 PR blogs list. Here’s how Matthew came up with his list . . . The list is by no means perfect since it only features blogs on the AdAge Power 150 with PR, Public…
Today’s guest post comes from Ernest Nicastro, a direct marketing consultant, copywriter and lead-generation specialist who heads up Positive Response, an award-winning marketing firm based in Dublin, Ohio. We’re members of the same mastermind group. When I asked if anyone wanted to be a guest author, I was delighted to hear Ernest say “Yes!” Lincoln,…
http://www.youtube.com/watch?v=eJTXb_yqpfc I’ve been searching So long To find an answer Now I know my life has meaning Chicago What if your search engine asked: Did you find every thing that you were looking for? Of course, there’s no need to do that. Why? We’re in constant search mode. Do you agree? With 29 million searches…
Want to know how marketers really feel about social media? Check out these statistics from Alterian’s seventh annual social media marketing survey. – 70% work with 3 or more suppliers to accommodate marketing services such as digital marketing, database marketing, data hygiene, creative & brand, strategy, web analytics etc. – 23% work with a “staggering”…
So, where is all this digital stuff going? Edelman’s Digital team gives us a preview of their opinion of what’s to come in their recently released white paper, Digital Visions: Ten Ideas for the New Decade. The bigger opportunity for clients, we believe, is to identify the global societal and technological trends that are reshaping…
Next week, I’m honored to present four programs at the IAPD/IPRA [Illinois Association of Park Districts – Illinois Park and Recreation Association conference]. Thanks so much to Jessica Alexenko of the Lisle Park District for booking me to speak at two workshops and two breakout sessions. We started talking about the conference almost a year…
How do you handle negativity, privacy, branding, security on Facebook? Thanks to a reader who asked these questions about Facebook and their business. Have IRL [in real life] questions you need answered? Leave them in the comment box, text 630.207.7530 or email corywestmedia @gmail.com. 1. How do we manage negative feedback about our product/services? Monitor…
On the way to a client meeting this morning, I tweeted this update: wiredprworks: Happy Monday! doing a twitter demo this morning – best tips or hellos welcome 🙂 Thanks to everyone who responded on twitter. Your turn: what’s your favorite top twitter tip? * bradshorr: @wiredprworks Tip – HootSuite is a great Twitter client….
Back in the days when I was in sales, bc – before computers, we relied on a red bound directory to tell us who to call on. While you can get much richer and deeper information faster on the Internet, making a list of target companies focuses your efforts. And, having a set of filters…
SUMMARY: Social media is gaining respect at a critical time – when budgets are being formulated. And this attitude adjustment is having a major effect on marketing spending. MarketingSherpa January 5, 2010 MarketingSherpa asked this question: Which statement best describes how social media marketing is perceived within your organization at budget time? Answers 7% Social…
Ever wished you had your own in-house search engine strategist? I have and today we do. Thanks to Bob Tripathi for contributing this guest post on how to write an optimized press release. Bob and I met in the press lounge at Ad-Tech, we worked collaboratively to promote a SEMPO event and we met up…
Even though I don’t have an iPhone, I want iPhone apps. I’ve lost track of the number of times I’ve said, “If I had an iPhone, I could _______________.” That’s the personal side. From the business side, I looked into making iPhone apps for clients a few months ago. We found a developer who said…
Happy 2010! In this first post of the year, we’ll take a look back at 2009 highlights. How will you remember 2009? More interested in where we’re going than where we’ve been? Then browse on over to Convince and Convert’s Colossal Ultimate List of 2010 Social Media Predictions. Test your 2009 knowledge by taking the…
I’m really excited to be presenting at my first ever Public Relations Society of America [PRSA] meeting. Thanks to Diane Short for being such a professional and easy to work with program chair. If you’re in the Chicago area, I’d love to see you there! Here’s the program announcement. January 12, 2010 PRSA Suburban Chicagoland…
In this picture, I’m smiling at an authentic Chicago Italian beef joint with Marc Harty. We met for the first time a few years ago when I won a contest to be Marc’s guest at an Internet marketing seminar. We’re both Illinois grads, we both like Italian beef and we both have a passion for…
It’s almost the end of the year, so I decided to take a look back, review and wrap up my top 12 posts. This tidy bundle fits into a 34 page social media marketing, PR, twitter collage ebook, which you can download here. How I chose my top marketing, social media and PR posts ….
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