So while were on vacation the Wired PR Works iPhone app got named to a list of 44 useful mobile apps for social media marketers.* Thanks so much to Social Media Explorer contributor Debbie Hemley for the mention. This is a great list and one well worth checking out. How flattering and unexpected! Especially considering…
Strolling through a garden center display, I stopped. How exciting, and unexpected, to see beautiful and shiny objects glinting in the garden. Captivated by the reflections and the unexpected shimmer, I momentarily forgot why I was there: to buy plants. This is the type of place that draws me to dream about perrenials, shrubberies and…
Strolling through a garden center display, I stopped. How exciting, and unexpected, to see beautiful and shiny objects glinting in the garden. Captivated by the reflections and the unexpected shimmer, I momentarily forgot why I was there: to buy plants. This is the type of place that draws me to dream about perrenials, shrubberies and…
This is not a picture of Tony Robbins. This is a post about how to be a rock star speaker – inspired by Tony Robbins. Disclosure and thanks to Krupp Kommunications for the complimentary event admission to Tony Robbins’ Unleash The Power Within®. Although I’ve covered many events, this is the first time I’m sharing insights from a…
In almost every presentation, I show a chart with survey results that prove blogger relations is the most effective social media marketing tactic. Then I ask this question: Who here is using blogger relations as a social media marketing tactic? Every time, almost no hands go up. That’s why when MJ Tam asked me to…
Two weeks ago today Google+ launched. Like most new tools, it’s a lot easier to figure out how it works when you ask other people how they use it. That’s why we’re bringing Google+ alive in 3D at the next Digital Innovation Forum next Thursday at IIT/SAT in Wheaton. Do you need a Google+ invitation?…
Tomorrow is Jazz Fest Glen Ellyn. It’s a day where music makes over Main Street into an outdoor festival. This is our second year sponsoring the festival’s social communications. Two of our clients also participate. Here’s how the event looks this year in 3D.
Anthony Robbins’ Unleash The Power Within® Event is coming to Chicago July 14-17. I’m honored to be one of the event’s bloggers. Although I’ve covered many events, this is the first time I’ll be sharing insights from a world-renowned speaker, author and peak performance strategist that I’ve admired and wanted to see present live for…
There’s something about going back home. And although it’s not quite on same block, it’s in the same part of the country. On Thursday, I’m honored to be speaking with so many talented social media folks @midwest at Heartland Community College in Normal, Illinois.
I could keep going, but I’m stopping at 25 – for now. Thanks to Chris Brogan for the suggestion to blog about what you think about Google+. Go here if you need a Google+ invitation, or would like to see what Google+ looks like. How about you – how do you see Google+…
It’s Fourth of July weekend here. Why not set off some LinkedIn fireworks? Check out 13 ways and listen to Katy Perry, too. Happy Fourth! 13 Ways to Use LinkedIn to Light Up Your Career or Company The first 12 come from my LinkedIn chapter in Success Secrets of the Social Media Marketing Superstars by…
Yesterday, I wrote a post about what to do after you accept your Google+ project invitation. Then, I invited everyone to send me their gmail address so I could send them an invitation. But, I didn’t know that Google had closed off the Google+ invitation route due to “insane demand.” Thanks to my Google+ friends…
Did you get your Google+ project invitation yet? Update July 1, 2011 Found a possible detour to the Google+ invitation closure. Last night I got an invitation to join Google+ and along with it was an invitation to invite 500 friends. Wow! Update June 30, 2011: According to Reuters, Google is closing invitations. Found this…
Every week I share a few dozen links to information. My goal is to share knowledge wants or needs. Reader relevancy is key. But how do you know what your people will really like? That’s where measuring and sharing clicks to links comes in. Tracking what people like to read makes for more effective content…
Coming at you in what I would say is at least 4D, a new infographic reframes content as marketing. Set on a base of KPIs, the Content Grid v2 by Eloqua and Jess3 connects content with three levels of business objectives and nine phases of prospect goals over five distribution channels and over 20 types…
True or False: Men rock at cosmetics connections while women round up ranching and take over the tobacco industry. That’s all true – if you’re talking about networking on LinkedIn. And – get this – LinkedIn reports men are more savvy than women when it comes to social networking. Are you surprised? Read on ….
Live in the Chicago area? Love celebrating? Interested in social media? Here’s an event for you. June 30 is Mashable Social Media Day. To celebrate, Digital Innovation Forum [DIF] is hosting a Blog Birthday Bash / Summer Social in Glen Ellyn, at the heart of DuPage County. RSVP for Mashable Social Media Day on June…
Peanut butter and chocolate, ying and yang, search and social – now there’s a powerful, and natural, combination! And, lucky for us – search and social is the topic of the June 27 Social Media Club Chicago program. What questions do you have about search and social?
You talk. You market. You listen. Great! Let’s get serious . . . how good are you at communicating? June is Effective Communications Month. Now is a good time to hone your skills. But, where do you start? Lucky for us, my friend Felicia Slattery is hosting an effective communications month celebration. Take a look…
Thanks so much to PRSA SCC [Suburban Chicago Chapter of Public Relations Society of America] for inviting me to present a program on Blogging and PR on June 14 at the Sheraton Suites in Elk Grove Village. What questions do have about how to mix PR with blogging to build business – for you or…
From time to time, I share a client’s press release, this time about a live broadcast from our client’s studio. Here’s one that’s full of all kinds of fun angles. My great friends, MJ Tam, Doung Sheahan, Nancy Look and Beth Rosen will be broadcasting live from Drury Design Kitchen and Bath Studio in downtown…
When Illinois Institute of Technology’s School of Applied Technology, invited me to attend a cloud computing workshop, I was curious. My business is on the smaller side. I don’t have an IT department that manages systems, but many of our clients do. So, it’s important for me to be aware of IT challenges that my…
Ah, there you go again, Facebook. Now with 700 millions users and 96% of all Americans under 50 on Facebook* We. Can. Not. Ignore. You. What does this mean for social media marketing and PR firms?
Meet Sam, a pug. He’s a service dog. We met in a hotel lobby. He wasn’t a guest. I was. When I commented on how playful and adorable he was, I was told “He’s a working dog.” Here’s all I know about his story . . .
How is your business branding supposed to be performing right about now? Almost good enough, but not quite exquisite, doesn’t get it in business and in the garden. Recently, I took this picture of a vine that was supposed to be in full flower – according to the garden’s site that lists plants in…
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