So while were on vacation the Wired PR Works iPhone app got named to a list of 44 useful mobile apps for social media marketers.*
How flattering and unexpected! Especially considering that there is only one other PR app on the list. It's as exciting as when the Wired PR Works iPhone app appeared on cnet.com.
Because this app is 18 months old, I took this honor as a challenge to upgrade my app with more features. After all, the existing app is a blog and twitter RSS feed. Certainly, there is more one can do, no? Yes!
Now, let's talk mobile apps - do you have one or do you need one?
It's not whether you need one. Really it's more about whether or not the world needs your app.
Because, as one app developer told me when I was checking on pricing for a client, "If you spend money on a lame app, you'll look bad and it could damage your brand." That was three years ago.
Now that everyone, almost, has an app, do you think the coolness bar is lower or higher?
Upgrading the Wired PR Works iPhone App
Diving back into AppMakr, my original source, I was delighted to find out that apps are now free! But . . . to get the free app, you need to be an Apple developer and I need to upgrade my operating system to Snow Leopard.
Snow Leopard is on its way from amazon.com and my Apple developer application is pending approval.
While we’re waiting, here’s how I plan to upgrade it [fingers crossed that it will actually all work].
Social Media Marketing Mobile App Ingredients
Like a smorgasbord of everything Wired PR Works has to offer, here’s what I have planned. What would you add to the app?
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I’d also like to add newsfeeds that my readers would find relevant – what would those be for you?
If you’d like to make your own app, there are lots of services out there now that make it easy to get started. Most charge at least a monthly fee, some charge a set up fee as well.
Mobile Application Developer Resources
BuzzTouch is a free app developer.
Your turn - what apps make your social media marketing and PR better, faster or even more fun?