Getting two free tickets sealed the deal – and our trip to the 2008 Chicago Auto Show. Here’s a quick recap of my public relations takeaways – and a look at my 2008 Chicago Auto Show Slide Show. Best of . . . BMW gets the nod – again – […]
Yearly Archives: 2008
246 posts
Set to be released in a few weeks, a new book about online marketing heroes follows a simple, yet highly-successful format: gather a group of experts, talk to them and publish a book. To get an inside look, download Steve Rubel’s Online Marketing Heroes chapter. Allowing Steve to promote the […]
One way to make a name for yourself is to rank your peers. Kudos to Brendan Cooper for his evolution of the PR Friendly Index. This month, Wired PR Works comes in at 61/100. To see how the top 100 PR sites stack up in terms of Brendan’s new […]
It’s no secret that I am on the Academy Awards’ media email list – to my friends and family. Two years ago, while watching the Oscars with my laptop, I decided to see how and if I could ever be on the red carpet. Remembering how press passes got me […]
Sprucing up your image is invigorating – for you, your team and your clients. You have the audience, you have the “show” – now you need the recognition beyond your “channel.” Test out these spring-y image makeover strategies that work – in all seasons: 1. Become the authority in your […]
A reader writes . . . “Love your blog, your approach and resources! Do you have a post that addresses a comparison of the PR services? We’re looking at PRWeb vs. PR Newswire and which might be the best for developing an ongoing relationship. We’re launching a new e-commerce site […]
One of my clients asks me to do lots of research, but some of it is simple: I look into our creative archives and that’s where I find most of it. Sometimes, I have to go a bit further, but not far. That’s where I found myself today. Searching for […]
One of our most successful PR campaigns was written by our client’s patrons. We asked them to write love letters. With the writing prompt: “Why I Love My Library” and red heart-shaped notes, patrons of all ages penned their own love story. Then, they were free to post their note […]
On January 23, 2007, I wrote about where to download David Meerman Scott’s 2007 PR Playbook. In May, I found out David mentioned this blog, now at a new URL, in his book, “The New Rules of Marketing & PR.” I love this book. When I was called in at […]
Look to fashion – make that Fashion Week – to preview what will be trendy. Here’s a trend I’d like to see take off: issuing bloggers press passes to events beyond the techno-conferences, something Fashion Week’s been doing since 2006. After all, a blog is a publication. A blogger is […]
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