Are you a meeting planner – or a meeting supplier – in the Chicago area who’s looking to learn, network and advance your business or career? Then, you won’t want to miss the Meeting Professionals International Chicago Area Chapter [MPI-CAC] annual educational conference, called EdCon, on November 20 at the […]
Business
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Coming up: the last days of summer. I don’t know about you, but even though the weather is still nice after Labor Day, the summer season feels like it’s over. So, it’s time for one more summer social. And, if you’re in the Chicago area, I’d love it if you […]
Coming up: the last days of summer. I don’t know about you, but even though the weather is still nice after Labor Day, the summer season feels like it’s over. So, it’s time for one more summer social. And, if you’re in the Chicago area, I’d love it if you […]
So, where is all this digital stuff going? Edelman’s Digital team gives us a preview of their opinion of what’s to come in their recently released white paper, Digital Visions: Ten Ideas for the New Decade. The bigger opportunity for clients, we believe, is to identify the global societal and […]
Confession: I love jewelry that sparkles – preferably a lot. To make stones sparkle, they have to be cut to catch light. To be attractive, they need to be shaped. To be displayed, they have to be set. Stones come in many colors, sizes, cuts and shapes. But, they all […]
What do women business owners really want to know about business, technology and communications? Listen in to a podcast and read twitter transcripts captured at a lively evening at the Apple Store. Thanks to Theresa Carter, founder of Chicago’s “The Local Tourist” and Blagica Bottigliero [don’t we look like a […]
A few days ago I spoke to a group that started programming early in the morning. Although I wasn’t on until 9:45 I decided to get there early to hear the first speaker talk about communications. Our preliminary exercise required that we introduce the person to our right. The person […]
Is there a simple way to tell how you’re doing in social media? How can you gauge what’s working and what needs to be fixed? In preparing for a presentation, I came up with ways to rank five social media marketing and PR essential elements. Plan Platforms Keywords Images Stories […]
As a backdrop for my presentation to “It’s Chic to be Geek” I’m sharing a process we usually only show to our clients. Called the Creative WorkPlan, it’s a structure thought process/checklist that walks you through why you’re writing or communication just about anything. Thanks to Theresa Carter, founder of […]
Looking for ways to energize your message delivery? Here’s the list we use when we create wired writing for our clients. Wired Writing: Ways to Enliven Writing Start with what’s most important Active versus passive voice You versus we Peer editing Short sentences Lead with verbs Tell stories Gunning Fog […]
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