Business Communication Shortcut to Success: The Creative Workplan

As a backdrop for my presentation to “It’s Chic to be Geek” I’m sharing a process we usually only show to our clients. Called the Creative WorkPlan, it’s a structure thought process/checklist that walks you through why you’re writing or communication just about anything. Thanks to Theresa Carter, founder of Chicago’s “The Local Tourist” and Blagica Bottigliero for letting me speak to the group, “It’s Chic to be Geek.”

 

Business Communications: CoryWest Media’s Creative Workplan

AUDIENCES

Primary

Profile

Goal

Benefit[s]

Secondary

Profile

Goal

Benefit[s]

CONTENT

Format

Summary

Copy Points

Call to Action

PROCESS

Timeline

Images/Graphics

Delivery

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