Gratitude is the sign of noble souls. Aesop In the United States, we celebrate Thanksgiving on the fourth Thursday of every year. But, you don’t have to be a resident to count your blessings. To help you do that, here’s a refresh of a post that first appeared here in November 2007 about gratitude and…
On November 15, I’ll be presenting a LinkedIn and Recruiting webinar for Ragan.com. If you’re looking for ways to increase your recruiting results using social media, you’ll want to check out this two day, four session, program. I’m pleased to be presenting with Mike Dwyer of CruiterWorks on day one. Anthony Scarpino, Senior Director, Talent Acquisition…
Whenever this question comes up, no one wants to, directly, answer it. The question is: how much does it cost to sponsor a blogger? The answer is: [I think] it depends on what the brand is willing to pay. It depends on what the blogger is willing to ask for. And, it depends on what…
My good friend Jenny Hamby aka The Seminar Marketing Pro for some of the biggest names in the business, says “Three of the top questions I hear from seminar leaders and promoters– new and experienced alike – are: “How do I reach more people without spending more on marketing?” “How do I promote my event…
Hard to believe, but October is SMC Chicago’s third anniversary. Three years, 30 meetings, thousands of attendees – not to mention hundreds of slices of Ramon DeLeon’s pizza later, here’s a look back at our first event and an invitation to join us October 19. Thanks to everyone who’s ever attended, tweeted or watched one…
If you only have time to read one of the 37 tweets, read #22: Empower writers. Because the writer runs the show. Quality content gets you where you want to go. Where did this tweet collection come from? Ragan’s Corporate Writers and Editors Conference here in Chicago last week. Missed it? The conference makes two…
Thanks to all of you who offer free lunches or coffee in exchange for “picking my brain.” Now that I’ve changed my diet, fancy lunches are not so appealing. And, I don’t drink coffee anymore. 🙂 If you really want to know what I think, here are a few free ways, along with one investment…
Stats, stats and more stats. Everyone in social media must be part statistician, but who doesn’t enjoy watching this industry take shape? Here’s the latest from Nielsen’s Q3 2011 social media report. One statistic that popped out: Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet….
Earlier today I gave away a secret ROI ingredient and now I’m giving away something I’ve never seen any other marketer reveal: webinar stats. Maybe that’s because they haven’t used MeetingBurner yet. When I heard Mari Smith recommend this webinar technology during her Facebook changes presentation, I wanted to test it out. It was easy…
When a friend asks for your secret recipe do you give it out? Thanks to my friend Jeannie Walters who asked for it [she’s now your friend, too – right? 🙂 ], I’m giving out the secret ingredient I use to not only measure web stats, but keywords and customers here on wiredPRworks. FTC Disclosure:…
Before I let another day in October slip away I’m checking in to ask two questions: 1. What’s new with you? 2. What’s your biggest question about how to use social media to enhance your business results? Is sent this message out to my newsletter subscribers over the weekend. Because so many replied, I thought…
Social Media Week Chicago starts on Monday. With over 70 events, most of them free, to choose from, there’s something for everyone. If you’re speaking, attending, or recommending, please add the session[s] in the comments section. Way back in early July, Rich Taylor of Zócalo Group, the company that’s organizing the event in partnership with…
Back in the day, about 36 months ago, everybody thought nobody over 30 would make much use of social networking. When I joined Facebook as a marketing experiment, people said “Hey -you’re too old to be on there. Don’t you know Facebook is for kids? Get back over to LinkedIn.” Today, everybody knows Facebook is…
Mixing marketing with social media can be time-consuming, confusing and not very effective – unless you have an organized system that mixes search, marketing, social, community and planning. That’s why I developed the W-I-R-E-D system [(c) 2009-2011 Barbara Rozgonyi] for my clients, students and audiences. As I refine the next version, I’m ready to share…
Tomorrow I’ll be doing my “BarbWired” report for Chicagonistalive, a live internet show. We’ll be broadcasting online at 2:00pm cst from Willis Tower Skydeck, at 103 stories up [updated location]. TechWeek Chicago is my feature story. As a #TeckWk VIP, I got complimentary admission thanks to a Klout perk. Disclosure: http://cmp.ly/2/va. Although TechWeek events and…
Two weeks ago today Google+ launched. Like most new tools, it’s a lot easier to figure out how it works when you ask other people how they use it. That’s why we’re bringing Google+ alive in 3D at the next Digital Innovation Forum next Thursday at IIT/SAT in Wheaton. Do you need a Google+ invitation?…
Tomorrow is Jazz Fest Glen Ellyn. It’s a day where music makes over Main Street into an outdoor festival. This is our second year sponsoring the festival’s social communications. Two of our clients also participate. Here’s how the event looks this year in 3D.
I could keep going, but I’m stopping at 25 – for now. Thanks to Chris Brogan for the suggestion to blog about what you think about Google+. Go here if you need a Google+ invitation, or would like to see what Google+ looks like. How about you – how do you see Google+…
Coming at you in what I would say is at least 4D, a new infographic reframes content as marketing. Set on a base of KPIs, the Content Grid v2 by Eloqua and Jess3 connects content with three levels of business objectives and nine phases of prospect goals over five distribution channels and over 20 types…
Peanut butter and chocolate, ying and yang, search and social – now there’s a powerful, and natural, combination! And, lucky for us – search and social is the topic of the June 27 Social Media Club Chicago program. What questions do you have about search and social?
Thanks so much to PRSA SCC [Suburban Chicago Chapter of Public Relations Society of America] for inviting me to present a program on Blogging and PR on June 14 at the Sheraton Suites in Elk Grove Village. What questions do have about how to mix PR with blogging to build business – for you or…
Everybody’s making videos, but who really knows how to marketing them? For the answer to that question, I’m passing this topic over to a guest author. The last time this special guest posted here, his post about keys to writing a press release for SEO and page rank landed in the top social media posts…
Today I’m honored to be presenting a program on best practices in higher education digital communication at the Higher Learning Commissions Academic Quality Improvement Program [AQIP] conference. Here’s the presentation guide that includes an outline of what I’m covering as well as links to resources. Following along or want to contribute? Use the #3Dedu…
The last question our personal branding panel got at Affiliate Summit West was, to me, curious, “What would you do if someone hijacked your brand?” Being an overly trusting person, I never thought about the possibility of someone intentionally hijacking your brand – or your work. Yet, it’s happened to me before. Recently I discovered…
Michael Jackson: “You got to be startin’ something.” In 1996, I started a group called IWOW, Independent Writers of the West. In 2008, a small group of folks, including me, started Social Media Club Chicago’s Chapter. Now, it’s time to start something completely different . . . and that’s DIF.
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