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  • Marketing

    When do you unplug the lights?

    ByBarbara Rozgonyi January 4, 2009

    Today is day two of Project 365 and while I won’t be posting every single picture here, I am posting this one. Tomorrow is the first official workday of 2009 and I’m talking about unplugging lights. What’s up with that? See the row of blue lights? I made my husband put them up on his…

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  • PR

    Digital Photography PR Strategies: Project 365

    ByBarbara Rozgonyi January 3, 2009

    What will a year in pictures look like for you or your business? It’s not too late to start your own Project 365. For ideas on how to get going, check out Project 365, take a photo a day, from Photojojo.  You can start a blog just for your project or join a 365 group…

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  • Marketing

    Serendipity or Intention | Propelling Business from 2008 to 2010

    ByBarbara Rozgonyi January 1, 2009

    Welcome to a new year! Today is the first day of 2009. I’ve yet to write down all of my 2008 accomplishments, reflections and moments I want to remember. It’s been too holiday-hectic around here this week to claim quiet time to do that. Yet, a theme’s emerging. Last year, I relied more on serendipity…

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  • Marketing | Social Media

    2009 Predictions Collection: Branding, Marketing, PR, Social Media, Affiliate Marketing

    ByBarbara Rozgonyi December 30, 2008

    It all started, for me, when Junta 42 asked their top bloggers to predict what they think will happen with social media and content in 2009. So I put together my short list of the Top 10 2009 Social Media and Content Predictions 1. Short: Twitter bursts conversations 2. Visual: YouTube channels content 3. Graphic:…

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  • Marketing | Speaking

    For Speakers: Social Media and Networking Resources

    ByBarbara Rozgonyi December 29, 2008

      I love to speak and help others get out there with their message. Recently, someone asked about where to find more information on how to manage a professional speaking business. Start by checking out your local chapter of the National Speakers Association?  Our Illinois Chapter is very friendly, encouraging and resourceful. This group will…

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  • Social Media

    Twitter IDs for 88 Top Public Relations Blogs from PR to Eternity

    ByBarbara Rozgonyi December 27, 2008

    Matthew Watson who writes from PR to Eternity recently updated his world’s top PR blogs list. The qualifier? The list includes only blogs on AdAge Power 150 with PR, Public Relations, Publicity or Flack in the title, along with a few suggestions. This time around, Matthew added in twitter IDs. By the way, Matthew’s blog…

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  • Social Media

    Holiday Greetings | Sharing Images

    ByBarbara Rozgonyi December 26, 2008

    A fancy bow, a cluster of silver spheres, and graceful greenery decked a grand staircase at Macy’s on State Street, formerly known as Marshall Fields. This image turned out as self-portrait captured in every ornament. How do you reflect in all the spheres you encounter? View the Holiday on State Street 2008 collection.    …

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  • Marketing | Speaking

    LinkedIn 101 for Women Entrepreneurs -How to Connect & Build Business

    ByBarbara Rozgonyi December 23, 2008

    Looking for help on how to make the most of your LinkedIn connections? On January 15, 2009, I’ll be presenting LinkedIn 101: How to Build Your Business with Online Networking for West Suburban Women Entrepreneurs. Here’s a presentation guide along with registration information. If you’re a meeting planner who needs a speaker, please call me…

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  • Marketing

    Simply The Best | Group Writing Project

    ByBarbara Rozgonyi December 23, 2008

    Thanks to Joanna Young of Confident Writing for coming up with the Simply the Best group writing project. It’s a call to sort through all of your 2008 posts and pick out just one to share. Joanna will be posting the collection. I’m looking forward to reading what others selected and I’ll be back with…

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  • Online PR | SEO

    Small Business Marketing – Online PR or PPC Ads

    ByBarbara Rozgonyi December 22, 2008

    Microsoft’s getting lots of attention [Small Businesses to PPC: Drop Dead] for its survey that finds 70% of small business owners would rather do their own taxes than manage a PPC [pay per click ad words] campaign. We don’t do our clients’ taxes, but we do manage their marketing strategies, create online PR campaigns and…

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  • SEO

    Storyteller Marketing | Search Engine Strategies Coverage

    ByBarbara Rozgonyi December 19, 2008

    So many interesting Search Engine Strategy Sessions, so little time to attend them all. In terms of search engine optimization priorities, you might put lots of other topics ahead of storytelling. Like links, AdWords and platforms. But, what’s a person, company or organization without a story? Because my company is named after two legendary storytellers…

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  • Branding | Marketing

    Branding a Village: Identity Beyond Logos : Reader Q&A

    ByBarbara Rozgonyi December 16, 2008

    A reader writes “Would love to have your thoughts on our new village logo.” Attached to the message, I found a file with over 30 different logo options. Do you have a question you’d like to ask? Leave your reply in the comment box. Answer: Branding a village – ah yes – a project we’ve…

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  • Blogging | Social Media

    2009 Media Resource: Blogs, Social Networking, Newspapers, Magazines

    ByBarbara Rozgonyi December 12, 2008

    BurrellesLuce recently released a report on the top 2009 media outlets, including comparisons to past rankings. Grab your copy of the two-page BurrellesLuce’s 2009 “Top Daily Newspapers, Blogs, and Consumer Magazines & Social Networks.” Note that you will have to enter name and email address in exchange for the information. Each list is based on…

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  • Online PR | SEO

    Advanced Link Building | Search Engine Strategies Twitter Transcripts

    ByBarbara Rozgonyi December 11, 2008

    Twitter transcripts for this session follow. As always, the updates are as exactly as posted with no changes – and they are in reverse order. So, start at the bottom and read from the top. This is one in series of articles. Browse my Chicago Search Engine Strategies 2008 category for the complete collection. Visit…

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  • Uncategorized

    BlogWorld & New Media Expo 2009 | 2 Shows Now 1 Mega Event October 15-17

    ByBarbara Rozgonyi December 10, 2008

    BlogWorld and New Media Expo is merging with New Media Expo to become one super huge colossal event next fall in Las Vegas. Will I be there? Yes and you should, too. So, mark your calendar now for October 15-17, 2009. Blogging and New Media Converge in One Event Congratulations goes out to BlogWorld New…

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  • PR

    Social Media Optimization | Search Engine Strategies Coverage

    ByBarbara Rozgonyi December 10, 2008

    Thanks to Search Engine Strategies for including me in their press corps. Here’s a transcript from the Social Media Optimization session held in Chicago on December 10.  Notes captured using CoverItLive are as typed with no editing. You’ll see I figured out how to make longer entries as I went along. Still testing this technology…

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  • SEO

    SEO PR Chicago Search Engine Strategies | Twitter Transcripts

    ByBarbara Rozgonyi December 9, 2008

    Twitter transcripts for this session follow. Apologies to those of you who checked in and found a coveritlive.com template. NOW I know how to use it – testing new technology on the fly is, uh, iffy. But, I think more people enjoyed the twitter updates anyway. So, thanks for your patience and to those of…

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  • Social Media

    Social Media Meets Networking – What Makes the Event?

    ByBarbara Rozgonyi December 8, 2008

    Estimates go as high as 150 plus – that’s the number of people who showed up for Chicago Social Media Club’s December event, only our second ever. So . . . what makes a succesful social media networking event? If you guessed people, you got the biggest answer right. Here’s a run down, in no…

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  • Marketing Blog

    Email Marketing Course | Five Days to Better Email Results

    ByBarbara Rozgonyi December 5, 2008

    It’s Friday. I just crossed the 2,100 mark update on twitter and decided to share this ecourse I wrote to go out to my MTN newsletter subscribers. Now, my newsletter wears the Wired PR Works brand. Sending out a sequenced system like this works with email providers like Aweber – affiliate link. Hope you find…

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  • Teleseminars

    Teleseminar Secrets Course Recommendation

    ByBarbara Rozgonyi December 4, 2008

    It’s teleseminar training time. Alex Mandossian is on the phone right now giving away some great information about his course that teaches you how to market your business using teleseminars. This is an affiliate link that takes you to a page to a $20 preview call offer. You’ll get access to a three-hour recording packed…

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  • Online PR | Publicity | Social Media

    Online PR Resources | How to Manage-Monitor Your Reputation

    ByBarbara Rozgonyi December 4, 2008

    It’s priceless. And it’s yours. However . . . The way people see you online is not all up to you. Your reputation is in the eye of your reader. While you have some control over where you show up and how you position yourself, [trust me on this] you really want people to have…

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  • Social Media

    Mashable Open Web Awards | Vote for Finalists Here

    ByBarbara Rozgonyi December 3, 2008

    Mashable Open Web Awards is now in its final round. Winners in 26 categories will be announced on December 16. Vote here for your favorites in and check out the top three in each. What surprises you about this year’s list? Mainstream & Large Scale Social Networks Netlog http://netlog.com/ Platinum Lounge http://www.platinumlounge.com/ Twitter http://twitter.com/ Embeddable…

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  • Online PR

    Online PR Study | Digital PR Gets 5% of Budget over 50% of the Time

    ByBarbara Rozgonyi December 2, 2008

    A recently released survey from Citigate Dewe Rogerson suggests that online PR needs to be explored further. [First spotted on DirectTrafficMedia.] Citigate Dewe Rogerson surveyed more than 100 marketing professionals in the UK and Ireland in October 2008 to come up with these findings: · Over 50% of marketing pros allocate under 5% of budgets…

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  • Press Releases | Social Media

    Biggest Mistakes Internet Marketers Make in Social Media

    ByBarbara Rozgonyi December 2, 2008

    Is it right to take someone down? At this moment, an online press release someone distributed about their twitter accomplishments is on Digg. The title isn’t very complimentary. And while I agree with the assessment that bragging about something isn’t the right way to market – especially if what you’re touting isn’t all that great…

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  • Marketing | Social Media

    Marketing Strategies | How Far to Shift with the Economy

    ByBarbara Rozgonyi December 1, 2008

    MarketingSherpa’s chart of the week shows how businesses are shifting marketing strategies. It’s not surprising that advertising is way down. Telemarketing is almost even on the reducing/adding sides. Look for more emails if you’re on a house list and additional ways to connect via social network marketing. Take some time to think about how you’ll…

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  • The B2B Visibility Architect: Media and Partnership Portal
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