A recently released survey from Citigate Dewe Rogerson suggests that online PR needs to be explored further. [First spotted on DirectTrafficMedia.]
Citigate Dewe Rogerson surveyed more than 100 marketing professionals in the UK and Ireland in October 2008 to come up with these findings:
· Over 50% of marketing pros allocate under 5% of budgets to digital PR
· Over 65% of marketing pros in the UK and Ireland believe online-digital PR will be integrated into corporate communications by 2012.
· Biggest barriers to adoption: budget-48%, skills-40% and understanding business benefits-31%
· Over 50% tried some online PR, including search engine optimization ad pay per click
· More than half of marketing professionals devote less than 5% of PR budgets to digital activity
Phil Szomszor, head of digital at Citigate Dewe Rogerson, said: “It’s encouraging that online PR is firmly on the radar of marketing departments, with many committed to spending more as a proportion of their PR budget in 2009. But we urge companies to consider areas that will deliver greater reputation management value than SEO and e-newsletters, such as buzz monitoring, blogger relations and, where appropriate, social network engagement and producing company blogs. Companies can learn a great deal from those brands that are already blazing a trail with online PR, including the need to measure results, involve a wider range of disciplines, secure senior management buy-in and use a wider range of tools and channels.”
How do you think the US compares?
English
4 thoughts on “Online PR Study | Digital PR Gets 5% of Budget over 50% of the Time”
My sense is that the US is far ahead of the UK on this stuff (for example, just put any search term into Technorati and the results and authority ratings of blogs tell the story).
As for the research, I hope you don’t mind me putting a pointer to the presentation, uploaded to Slide Share here
Thanks
Phil
The Red Rocket’s last blog post..PR Week, Digital PR special
My sense is that the US is far ahead of the UK on this stuff (for example, just put any search term into Technorati and the results and authority ratings of blogs tell the story).
As for the research, I hope you don’t mind me putting a pointer to the presentation, uploaded to Slide Share here
Thanks
Phil
The Red Rocket’s last blog post..PR Week, Digital PR special
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Dear Sir/Madam,
We are an Indian online marketing firm specializing in Search Engine Marketing projects (Google PPC campaigns and SEO), Reciprocal and One Way Link Exchange Campaign in various categories. We have a dedicated team of 33 professionals to serve you. Our Link Builders specialize in getting theme based targeted links for Client’s website.
We provide you with Reciprocal and One way link building with the following essential parameters: –
1. We ensure that the page where the webmaster has added our link is indexed by Google/Yahoo depending upon the client’s requirement.
2. We ensure the committed number of links on that particular link page.
3. We ensure that it should not be a ‘ffa’ (free for all) site.
4. We ensure that the sites must be related to the theme of the campaign we are working for.
5. We ensure the webmaster uses the proper anchor text/description provided to him to place our link at his site.
6. We ensure that no webmaster receives a repeated Link Request Mail for the same campaign.
We can assure you of getting quality links for your site. Most firms overseas have achieved a significant amount of savings by outsourcing either complete or part of their work to us in India. We wish you the best of luck and looking forward to a long and healthy business relationship with you and your company.
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