Here in Chicago, it’s -10 outside and school is out. As kids celebrate another snow day, parents who are ready to get back to work after a two-week vacation may be a tad less joyous. Although our kids are in college and beyond, I remember how challenging it could be to be confined for another…
The opening keynote sets the tone of the conference. Taking the NMX stage in a cream dress with skeleton print illustartions and black accents, Lynette Young walked us through success lessons in her talk “The Myth of Overnight Success: How to build an iceberg in 25 years or less.” Thanks to NMX for the media…
Happy New Year! Out with the old and in with what to watch. Your Top 2014 PR, Marketing, Mobile, Tech, Life Trends Guide Here’s a look at what’s trending as being trendy in 2014: 3D printers, narrowcasting, privacy, crowdshaping, pastels, and Her. To give you a more panoramic perspective, this all-in-one guide rounds up PR,…
Thanks to Gary Zidek of WDCB radio for interviewing me about how social media changed in 2013. How about you – what did you differently in 2013? Twenty-thirteen could be remembered as a pivotal year for social media. Several companies like Twitter and Snapchat took giant steps forward. While, the world’s large social media network,…
It’s that time again – time to say goodbye to the old year and ring in the new. What I love about social media is that it’s always changing and 2013 was no different. What stood out for you in 2013? Here’s a look at the top stories and changes to Facebook, Twitter, LinkedIn and…
BlogWorld [now known as NMX] and I go way, way back. All the way to the beginning in 2007 when I wrote a post about becoming an expert on LinkedIn that won me a pass and a hotel room. Only lacking airfare, I flew out and began a fascination with a new group of folks…
Now that LinkedIn is open to students as young as 13, and offers a LinkedIn site for University pages, high school students may want to take a break from Snapchat, Twitter, Instagram and Facebook to learn about networking and personal branding. A new online course, “Get Linked Into College Success and Beyond,” teaches personal branding,…
Wow! What an honor to be featured as one of 15 Fascinating Faces in the December issue of Glancer Magazine! Although it’s great to be recognized personally, what I really love is that my selection represents social media in Chicago and the world. I’m all about spreading this type of evangelism. Spreading the word to…
Today I’m excited to share this press release about my new personal branding, networking and LinkedIn course for high school and college students. New Online Course Gives Students LinkedIn and Networking Know How “Get Linked Into College Success and Beyond,” a new online course that teaches personal branding, networking and LinkedIn success skills. Affordably priced…
On November 13, I told my friends I would have a project ready to go by Thanksgiving. It was classified Top Secret to everyone else except family, clients and close friends. I’d been wanting to create a LinkedIn class on Udemy.com and when I had a bit of break in client and speaking action, I…
How much is Snapchat really worth? Who’s interested in temporary social media and ephemeral content marketing? Is it only teens? Back in April, MIT released its annual top 10 technology breakthroughs list. Temporary social media apps, like Snapchat, made the list. Messages that quickly self-destruct could enhance the privacy of online communication and make people…
Thanks to everyone who attended my Networking in 3D presentation for Meeting Professionals International Chicago Area Chapter during EdCon at the Chicago Marriott Naperville. Here’s what we covered . . . Networking in 3D for Meeting and Event Planners Workshop In this session, you’ll discover proven techniques to grow your network, build profitable partnerships, and…
Coming up on November 15, I’ll be covering my favorite top low cost and no cost social media measurement tools at Digital Megaphone’s Social Media and PR Monitoring and Measurement Summit. Eight case studies will be presented from PepsiCo, Wilton, Oscar Mayer, Belize, North Shore University HealthSystem, Optima, Gourmet 45 and CampMor. Register here. You’ll…
If you’re into search and social and you live in Chicago, you’ll want to know about this event . . . plus, you can get a $600 discount with a special SMCChicago code. Ever year, I look forward to attending SES Chicago to learn about the latest in search, social and tech. This year, I’m…
Twitter is on the road, promoting its IOP launch on November 7. Unlike Facebook’s, the Twitter IPO road show is more “nuts and bolts.” For most investors, Twitter’s IPO price doesn’t matter. Are you planning to buy Twitter stock? Here’s my take; thanks to WDBC public radio for the interview. Another social media company is…
DOB: October 20, 2008 If SMC Chicago was a five year old, she’d be a kindergartener. One who’s been through pre-school and is starting her first class on her way to completing an elementary education. But, five years in social media is more like 20 or 30 – and school? Learning happens in real time….
Are you a meeting planner – or a meeting supplier – in the Chicago area who’s looking to learn, network and advance your business or career? Then, you won’t want to miss the Meeting Professional International Chicago Area Chapter [MPI-CAC] annual educational conference, called EdCon, on November 14. Disclosure: I serve on MPI-CAC’s MarComm committee…
This post is one in the #SMWReporter series. Disclosure: Thanks to Nokia for selecting me as one of two U.S. reporters to cover Social Media Week Berlin. Nokia covered all travel and expenses and gave each reporter a Nokia Lumia 1020 41 megapixel camera phone. What a cool trip! While I was there, I had the opportunity…
This post is one in the #smwreporter series with coverage from Social Media Week Berlin. Thanks to Nokia for covering travel and expenses and for providing a 41 megapixel Nokia Lumia to capture amazing images. Disclosure: http://cmp.ly/6/RC5QuG. Thanks to Frederik Fischer, CEO of Tame, http://tame.it, for presenting an intriguing program for journalists, PR people and…
Thanks for stopping by! This post is one in a #SMWReporter series covering #SMWBerlin. Thanks to Nokia for covering travel and expenses as well as providing a Nokla Lumia 1020. Disclosure: http;//cmp.ly/6/RC5QuG. Hope you enjoy this update written on Wednesday, September 25. We’re halfway through SMW Berlin and the week is flying by. All week…
This post is one in the #SMWReporter series from Social Media Week Berlin. Thanks to Nokia for covering travel and expenses, as well as providing a Nokia Lumia 1020 camera. Disclosure: http://cmp.ly/6/RC5QuG. Simon Schnetzer founder and CEO of DATAJOCKEY [http;//twitter.com/datajockeys], a social research and dialogue company that brings statistics to life, gave a presentation [Is…
This post is one is the #SMWReporter series from Social Media Week Berlin. Thanks to Nokia for covering travel and expenses, as well as providing a Nokia Lumia 1020 camera Disclosure: http://cmp.ly/6/RC5QuG Presented by Katja Petrova and Joel Dullroy, this session focused on how to build a movement around freelancers’ and interns’ rights. How about…
This post is one in the #smwreporter series from Social Media Week Berlin. Thank to Nokia for covering training and expenses and for providing a Lumia 1020, a 41 mp camera phone, to capture the experience. Disclosure: http://cmp.ly/6/RC5QuG Hope you enjoy these notes from a session that got me thinking about how to move through…
Now that Berlin and I have about a 12 hour relationship, I feel like I can reveal some very preliminary first impressions. All #SMWReporter coverage at Social Media Week Berlin is brought to you by Nokia. Disclosure: http://cmp.ly/6/RC5QuG – all expenses, including travel and meals are provided by Nokia, as is a Nokia Lumia 1020…
“Don’t pay any attention to what they write about you. Just measure it in inches.” Andy Warhol For PR folks, inches have given away to clicks, comments, community engagement and conversions. If you’re not familiar with them yet, check out the seven Barcelona principles, a declaration of standards and practices to guide measurement and evaluation of public relations….
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