"Don't pay any attention to what they write about you. Just measure it in inches." Andy Warhol
For PR folks, inches have given away to clicks, comments, community engagement and conversions.
If you're not familiar with them yet, check out the seven Barcelona principles, a declaration of standards and practices to guide measurement and evaluation of public relations.
Thanks to social media, PR has a plethora of tools to measure placements, responses, reactions and yes, sales.
Therein lies the challenge: what measurement tools do you use to find out what types of information?
On October 4, Pete Codella and I will answer this question at Ragan's PR Measurement Summit. I'm honored to be among the PR pro speakers and look forward to learning from them. Here's a description of our session.
Top Tools for PR measurement
What they do, how to manage them, and what they cost
What are the best tools to monitor, track and measure corporate communications? From social media to media relations, the panelists will review popular measurement tools and discuss best practices for measuring engagement and online public relations.
The panelists will review no-cost, low-cost and enterprise measurement tools and lead an interactive discussion on platforms and uses, best tools and solutions.
These measurement tools help you:
Monitor your Facebook, Google+ and Twitter from one dashboard
- Send alerts every time your brand is mentioned online so you can respond quickly
- Identify the activities, content and other websites that send the most traffic to your site
- Track traditional and digital media mentions of your products and services, including sentiment and share of voice
- Identify demographics and preferences for your online audiences
Register for the Ragan PR Measurement Summit.
How about you? What tools do you use for PR measurement?