Snapchat Demonstrates the Value of Temporary Social Media

snapchat-iconHow much is Snapchat really worth? Who’s interested in temporary social media and ephemeral content marketing? Is it only teens?

Back in April, MIT released its annual top 10 technology breakthroughs list. Temporary social media apps, like Snapchat, made the list.

Messages that quickly self-destruct could enhance the privacy of online communication and make people feel freer to be spontaneous. MIT Technology Review

A favorite teen hangout, Snapchat users send an estimated 400 million photos per day, which tops Facebook’s 350 million.

What makes the app so popular and where is it going?

According to a New York Times article about Snapchat, “Many young people are growing tired of the polished profiles and the advertising come-ons of Facebook, recent surveys have shown. Moreover, young Facebook users are becoming acutely aware of the permanence of the content shared through the Web — and its repercussions later in life.”

Here’s my take. Thanks to WDCB Public Radio and Gary Zidek for the interview.

Another social media company is making headlines because of its estimated worth. The Wall Street Journal recently reported that Facebook offered to purchase the rapidly growing mobile messaging service, Snapchat, for three billion dollars. Snapchat’s 23 year-old co-founder Evan Spiegel reportedly turned down the offer. WDCB News Reporter Gary Zidek spoke with local social media expert Barbara Rozgonyi about the meteoric rise of Snapchat over the past year

Interested in testing out Snapchat?

Here’s the description from Snapchat on iTunes app page. . .

Experience a totally new way to share today. Snap a photo or a video, add a caption, and send it to a friend (or maybe a few). They’ll view it, laugh, and then the snap disappears from the screen – unless they take a screenshot! If you want to share a Snap with all of your friends, add it to your Snapchat Story, where each Snap lives for 24 hours until it disappears, making room for the new.

The images might be a little grainy, and you may not look your best, but that’s the point. It’s about the moment, a connection between friends in the present, and not just a pretty picture.

The allure of fleeting messages reminds us about the beauty of friendship – we don’t need a reason to stay in touch.


Please note: even though Snaps are are deleted from our servers after they are viewed, we cannot prevent the recipient(s) from capturing and saving the message by taking a screenshot or using an image capture device.

Let’s Talk!

What value do see in sending images and videos that [supposedly] disappear?

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