The WIRED Marketing and PR System Framework by Barbara Rozgonyi Mixing marketing and PR with social media can be time-consuming, confusing, and not very effective – unless you have an organized system that mixes search, marketing, social, community, and planning. That’s why I developed the WIRED Marketing and PR System […]
PR
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It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. For businesses, organizations, and people, now is not the time to sit out in a PR quarantine. People are listening, especially for good news. So let’s get more out […]
After how to write a press release, the next very frequently asked question is “What press release distribution service gets the best results?” Lucky for us PR pros, G2 Crowd recently released the best press release distribution answers in a new report. Access to the premium PR distribution platform research is […]
I’m honored to be in a book with over 20 online marketing thought leaders!! Thanks so much to Mitch Meyerson, the lead author, for producing this project!! Here’s the announcement. 🙂 New Online Marketing Superstars Book Features Barbara Rozgonyi as the PR Author The New 2015 edition of “Success […]
It’s no secret that everyone loves pictures, but did you know . . . 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) Thanks to Hubspot for this stat and 18 other fascinating visual […]
Panoramic PR for Event Marketers Presented at IMEX by Barbara Rozgonyi from Barbara Rozgonyi Thanks again to IMEX America for the opportunity to present Panoramic PR! Because the presentation was only open to attendees, today I’m sharing the slides and the session description. If you’d like to bring Panoramic PR, […]
Still sending out traditional news releases? If you’re looking for ways to raise visibility, generate traffic, grow business and build an online community, integrate social media into your PR efforts. Follow these seven steps to get started on conducting an effective public relations campaign to reach reporters, and the masses, […]
Coming up on November 15, I’ll be covering my favorite top low cost and no cost social media measurement tools at Digital Megaphone’s Social Media and PR Monitoring and Measurement Summit. Eight case studies will be presented from PepsiCo, Wilton, Oscar Mayer, Belize, North Shore University HealthSystem, Optima, Gourmet 45 […]
This post is one in the #smwreporter series with coverage from Social Media Week Berlin. Thanks to Nokia for covering travel and expenses and for providing a 41 megapixel Nokia Lumia to capture amazing images. Disclosure: http://cmp.ly/6/RC5QuG. Thanks to Frederik Fischer, CEO of Tame, http://tame.it, for presenting an intriguing program […]
A media kit is a must. But, lots of bloggers [and businesses!] don’t have one. That’s why I went to this session. This is one in a series of BlogHer13 posts. Jolawn Victor, the BlogHer13 media kit presenter, walked us through the media kit for her blog, Spelhouselove. I’m also including a media deck […]
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