Mixing marketing with social media can be time-consuming, confusing and not very effective – unless you have an organized system that mixes search, marketing, social, community and planning. That’s why I developed the W-I-R-E-D system [(c) 2009-2011 Barbara Rozgonyi] for my clients, students and audiences. As I refine the next […]
Marketing
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Two minutes – that’s all 30 speakers [check out the list later in this post] got to answer one question about the future of media. I can’t wait to hear what these visionaries have to say. That’s why I’m inviting you to register for The Future of Media: Radical Integration. Presented […]
Every week I share a few dozen links to information. My goal is to share knowledge wants or needs. Reader relevancy is key. But how do you know what your people will really like? That’s where measuring and sharing clicks to links comes in. Tracking what people like to read […]
Coming at you in what I would say is at least 4D, a new infographic reframes content as marketing. Set on a base of KPIs, the Content Grid v2 by Eloqua and Jess3 connects content with three levels of business objectives and nine phases of prospect goals over five distribution […]
When Illinois Institute of Technology’s School of Applied Technology, invited me to attend a cloud computing workshop, I was curious. My business is on the smaller side. I don’t have an IT department that manages systems, but many of our clients do. So, it’s important for me to be aware […]
Meet Sam, a pug. He’s a service dog. We met in a hotel lobby. He wasn’t a guest. I was. When I commented on how playful and adorable he was, I was told “He’s a working dog.” Here’s all I know about his story . . .
Question: What is the most difficult AND most effective social marketing tactic? a.) paying celebrities to tweet for you b.) designing a kick [insert word choice here] Facebook landing page c.) throwing an open bar event for 10,000 people with [insert talent choice] d.) engaging bloggers in a long-term relationship
Everybody’s making videos, but who really knows how to marketing them? For the answer to that question, I’m passing this topic over to a guest author. The last time this special guest posted here, his post about keys to writing a press release for SEO and page rank landed in […]
Michael Jackson: “You got to be startin’ something.” In 1996, I started a group called IWOW, Independent Writers of the West. In 2008, a small group of folks, including me, started Social Media Club Chicago’s Chapter. Now, it’s time to start something completely different . . . and that’s DIF.
Looking for content marketing blogs to follow? Junta42 just announced their latest list. Congrats to Lee Odden, Brian Solis and David Meerman Scott for earning the top three spots. Here’s how Junts42 ranked 431 content marketing blogs
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