We’re at the point in the year when we’re finalizing our client’s 2011 social media marketing PR plans. Knowing when an outlet plans to cover stories in their market makes it easy to block out possible placements. And, contacting reporters in advance means you’ll have less competition for publication. So, […]
Publicity
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I love silent auctions. Bidding on donated items is fun, especially if you’re the winner. At the event, charities or organizations raise funds and awareness. And, donating items to be displayed online or at an event is good publicity. Everybody wins: the organization raises funds, your business gets promoted and […]
How do you promote seminars and workshops these days? When I pulled the media contact list for LinkedIn Power Strategies, I knew it was time to branch out into other places. A calendar item or even a feature will only reach a select group of readers once. To publicize your […]
Do you know what RSS stands for? Do you care? You do, if you want to get news delivered somewhere to you automatically online. RSS stands for Really Simple Syndication. It’s like ordering online subscriptions to blogs, news sites, twitter updates or any content that has an RSS feed. Sounds […]
Groups give speakers get all kinds of gifts: flowers, chocolate, gift certificates. One of the best “gifts” you can give a speaker is a recommendation. Although I use critique sheets for reviews, it’s not often that a get a group review like this one from West Suburban Women Entrepreneurs. What […]
It’s priceless. And it’s yours. However . . . The way people see you online is not all up to you. Your reputation is in the eye of your reader. While you have some control over where you show up and how you position yourself, [trust me on this] you […]
Thanks so much to Mary-Lynn Foster and George Krueger for interviewing me as a The Bigg Success Expert Session guest. It was fun to talk about how to promote your business for free as a radio show guest. You can listen to the preview for free and I’m pleased […]
Looking for tips on how to be a radio show guest and get free publicity? Here’s the short answer: you need two things- a hot topic and a station. This post previews my upcoming interview with Mary-Lynn and George on the Bigg Success Show. Bigg Success is the how-to, can-do […]
Two years ago today on September 19, I wrote a post called PR Takeaways: Talk Like a Pirate Day. At the time, there were 130 Google News searches for talk like a pirate day. Today’s count: 340 talk like a pirate news stories and counting. Google’s even getting in […]
Two years ago today on September 19, I wrote a post called PR Takeaways: Talk Like a Pirate Day. At the time, there were 130 Google News searches for talk like a pirate day. Today’s count: 340 talk like a pirate news stories and counting. Google’s even getting in […]
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