In the spirit of National Pig Day [celebrated today in the US] happening in the Chinese Year of the Pig, I couldn’t resist piggybacking on the pig theme in this week’s MTN News feature article. Enjoy! To piggyback means to lift and give a ride. When you piggyback your public […]
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ExpertClick‘s invitation to be in their 2007 Yearbook of Experts arrived today. Anyone can request an invitation to be in Yearbook of Experts . However, the 20% discount expires in about 24 hours. Many professional speakers sign up for this service, which includes a 4-way Yearbook of Experts listing [in print, on-line, via […]
Planning an event in the future? Before you write up another “just the facts” press release for your local paper [or an online audience], here’s some news for you. Events, especially benefits, can be b-o-r-i-n-g. Try taking these three steps and propel your event coverage beyond a calendar item into […]
Last Saturday, a mystery caller left messages at my office and on my cell phone. She was trying to track me down to thank me for an article. I returned her call, but haven’t heard back. So, I don’t know which one she liked. Reader feedback keeps you going and […]
PR Takeaways is an occasional series that points out what I like about a campaign, company or in this case, a newsroom for a trio called the Dixie Chicks. FYI, this is my second post that mentions the Dixie Chick and PR – the first is filed under PR Lesson: How to Get Famous. […]
Update: If you’re reading this after February 10, the offer is now over. Joan Stewart, The Publicity Hound, celebrated her birthday on February 5. In honor of her special day, I’m posting the Joan Stewart Ultimate PR Secrets replay online until February 10. After you listen to this call with […]
After reading about how Cartoon Network’s ads in the streets publicity stunt set off a major terrorist alert in Boston, I wondered how far agencies and companies are willing to go to get attention. The suspicious black box that easily set off a hyper-sensitive terrorist alert system in Boston yesterday was supposed to project […]
With the entry deadline looming in just a few hours . . . here’s my MEGA Challenge contest entry. Last year I entered in the Newbie category, this year I’m in the Veterans. The contest is open to all of Alex Mansossian’s Teleseminar Secrets students. Although the contest calls for a 500-word essay, I […]
When I checked into my PR Web dashboard for the latest stats, I found an invitation to download David Meerman Scott‘s ebook: “The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly” (second edition) . What’s different from the first edition of “The New Rules […]
Find out how to Listen to Rick Frishman’s Ultimate PR Secrets Interview . . . Thanks to Rick Frishman for packing 60 minutes full of ideas, tips, how-tos and laughs. After meeting Rick in Atlanta last fall, I knew this was a call I’d enjoy – you will, too! There’s […]
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