A reader writes . . . Hi Barbara – My name is Mark McGinnis and I’m not sure just how I got on your mailing list – but it was good timing for this… My wife (Kim) and I are new to offering Seminars. I saw that you got 77 people signed up for your…
Yesterday, I took our oldest daughter to vote, her very first time. She did touch-screen. I colored in the circles. Then, we went to Starbucks for our free coffee. “With love from corporate,” our barrister said as he handed over the tall dark roast. Later, it was on to an afternoon of teacher conferences. All…
Open Web Awards election season is coming up and Mashable needs candidates. For those, they turn to you. Nominations open on November 5 and close on November 18. Voting rounds run from November 19 – December 15, 2008. In 2007, the first Open Web Awards achieved over 250,000 votes combined between Mashable and its 50…
Here’s my ticket to the Obama Election Night Rally in Grant Park tonight – link to Chicago Tribune’s coverage. To watch what’s happening in real time, check out the Sun-Times Grant Park webcam on election day. Technorati Tags: obama,rally,chicago,election night del.icio.us Tags: obama,rally,chicago,election night
Thinking of promoting an event on Facebook? Why not try it? It’s as easy as fill in the blanks. But, like most communications, being strategic brings better results. Here’s a behind-the-scenes look at my first attempt at creating a Facebook event for Chicago’s Social Media Club. Nine days after posting the event on Facebook, the…
“Take it easy, but take it.” Studs Terkel, 1912-2008 Chicago’s master storyteller, Studs Terkel, passed away yesterday at the age of 96. If you don’t know his work, I hope you’ll take the time to browse the Chicago Tribune’s coverage on the life of Studs Terkel. By studying Studs, you can learn a lot about…
A call to explore beckons. The race is on, but there is no finish line and no winners – only a destination. What are you racing towards? When will you know you’ve made it? Photo by Barbara Rozgonyi, racing to the pillars, copyright 2008 del.icio.us Tags: marketing,goals,branding,digital photography Technorati Tags: marketing,goals,branding,digital photography
Matthew Watson, who writes From PR to Eternity, recently reported his list of the top 75 PR blogs for October 2008. His list includes blogs on the AdAge Power 150 with PR, Public Relations or Publicity in the title. He also welcomes reader suggestions. To quote Matthew: “It’s just a bit of fun but I…
As Halloween trends into a major holiday, why not tap into the promotion potential and be part of the revelry? For a few Halloweens, I promoted my business by posing as a PR Witch. How did I get visibility? By judging the local chamber of commerce costume parade, of course. That’s me over there getting…
What’s your single biggest question about how to become a subject matter expert? – my 1700th update on twitter.com Thanks to everyone who sent in a question, I came up with this post with strategies on how to become known as the go-to person in your niche. In doing some research I found this subject…
Looking for tips on how to be a radio show guest and get free publicity? Here’s the short answer: you need two things- a hot topic and a station. This post previews my upcoming interview with Mary-Lynn and George on the Bigg Success Show. Bigg Success is the how-to, can-do place for people on the…
When I heard about the free Solutions Stars video conference that’s coming up this week, I knew you would want to know more about it. This post covers details, highlights from the sneak preview, what I like about this concept and wraps up with suggestions on how you, too, can produce an event like…
One of the reasons I love being a blogger is: I get to communicate with other bloggers online whenever I want. But, meeting up in person sometimes takes some doing. When I got a personal invitation from Wendy Piersall to attend a ladies night out event, I replied immediately – I’ll be there! Thanks…
No matter what your age, mastering social networking can be challenging. While teens and young adults might appear to be less self-conscious about setting up online profiles, the one major missing component for many of them is strategy. How do you set up – and maintain – not only an effective online profile, but nurture…
Next week, Chicago’s Social Media Club chapter will host its first event. I’m part of a core group of folks who are working to launch our chapter, one of many connecting social media people throughout the world. If you’re in Chicago and you’re into social media, I’m hoping you’ll join us! Date: October 30,…
Three conversations about twitter, but not on twitter, that took place over the weekend stick in my mind. Person One “Barbara, I think you’re over emphasizing the importance of twitter.” [Never mind that. Thanks to @dmscott, I’m going to MeetingTech Online Summit for free!] Person Two Not on twitter, but wowed by reach possibilities….
It sounds strange, but sometimes I forget that I’m a photographer. A photographer who is published, sells images and truly loves making pictures. Giving strategic marketing advice, crafting news releases and coaching clients is different than being the one capturing images, but it’s how I usually position myself and my Chicago area strategic…
Today is Blog Action Day. Almost 9,600 bloggers with over 10 million readers will take over the Internet to talk about one topic: poverty. Blog Action Day 2007’s topic? The environment – last year I wrote about why you need environmental PR. Blog Action Day 2008’s site lists all the posts about poverty. …
Today is Blog Action Day. Almost 9,600 bloggers with over 10 million readers will take over the Internet to talk about one topic: poverty. Blog Action Day 2007’s topic? The environment – last year I wrote about why you need environmental PR. Blog Action Day 2008’s site lists all the posts about poverty. …
So, you’re on twitter. So am I. Wondering how your twitter profile helps you from a PR [page rank, publicity platform, public relations, personal record, etc.] perspective? Here are five ways to measure your twitter rank, reach and results. You can use these numbers in your social media profile or in news releases when you…
Today, there’s a new roundup of the 50 of the most powerful and influential women in social media. Kudos to Ron Hudson for coming up with the idea. Hat tip to @resourcefulmom for sending a link via twitter. The list came from twitter suggestions, which is one way to generate nominations based on popularity at…
How does DNA relate to personal branding and community building? Read this post to find out. On twitter, Gary Vaynerchuk, host of Wine Library TV: Gary Vaynerchuk’s daily wine video blog, shared a link to his New Media Expo presentation where he talked about how personal branding is in your DNA. At almost 48 minutes,…
Recently a reader asked me how I started my Chicago area marketing and public relations consultancy. I answered background questions on how I transitioned from a corporate career to an independent creative consultant. To extend my answer and benefit others, I’m including the outline for a course I teach called “Write from the Start: How…
A reader writes a question about how to get started in new media consulting pr. . . Barbara, My name is Erica Grigg. I found you via the internet and I’m extremely interested in your work as a freelance PR consultant ([Erica’s projects include] working with Channel 4, British Log Cabins and Pants to Poverty)……
Speaking to a group is a great way to get out in front of new audiences. Most organizations have a communications person who will publicize your appearance to their members and maybe the media. You can help them promote their event – along with your appearance – by sending out an additional news release of…
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