MarketingSherpa’s chart of the week shows how businesses are shifting marketing strategies. It’s not surprising that advertising is way down. Telemarketing is almost even on the reducing/adding sides. Look for more emails if you’re on a house list and additional ways to connect via social network marketing. Take some time to think about how you’ll…
If you publish an email newsletter, you know that writing a compelling subject line is often the hardest part. So, what does it take to get people to open your email? Is there a formula you can use to up your open rates? What can you learn from your email marketing about how your community and…
When I first published this post on November 20, 2007, the world was a different place – for me and my business. Wired PR Works, at this URL, was only about eight weeks old, I wasn’t on twitter and social media was something I read about, not interacted with. Being thankful with year-round Thanksgiving PR…
Question: How can coaches, creative types, consultants and speakers avoid cutting their rates in this economy? Answer: Keeping your rates set is important for many reasons, but the biggest one is probably the most surprising: being ethical to your current clients and your own company. How fair is it to cut your rates for new…
Vote here through Sunday, November 30th 11:59 pm PST for your favorites . . . Mashable Open Web Award Categories Mainstream and Large Scale Social Networks Embeddable Widgets Blog Plugins Social News Social Networking Applications Social Bookmarking Search And Social Search Sports and Fitness Photo Sharing Video Sharing Start Pages Places and Events Travel…
Does age matter in media relations? What is a credible source? Do journalists get SMPRs? Thanks to Middelberg Communications for contacting Wired PR Works with the preliminary Findings from the Middleberg/SNCR Survey of Media in the Wired World. Because the survey is in progress, journalists can still participate in the new media and communications survey….
Thanks so much to Mary-Lynn Foster and George Krueger for interviewing me as a The Bigg Success Expert Session guest. It was fun to talk about how to promote your business for free as a radio show guest. You can listen to the preview for free and I’m pleased to let you know you…
Today, November 18, WALL-E comes out on DVD. [And, yes I’m asking myself if my blogging mentors would write this kind of post. Stay with me – there is a lesson or two here somewhere.] I hate robots. I love Pixar. I didn’t want to see WALL-E. But, I couldn’t stop reading the reviews. After…
At a college preview, a sign said: take the stairs, you’ll get a workout and you’ll save energy. So, we did. At the mall over the weekend, we tried to take the stairs. But, there are no more stairs. There are only elevators and escalators. According to Rory Vaden, the world’s leading expert, speaker, and…
At a college preview, a sign said: take the stairs, you’ll get a workout and you’ll save energy. So, we did. At the mall over the weekend, we tried to take the stairs. But, there are no more stairs. There are only elevators and escalators. According to Rory Vaden, the world’s leading expert, speaker, and…
Another site, another ranking system for top marketing blogs- they’re all the same, right? Well, no. Junta42’s top marketing blog list is different than most out there. It’s based on content. Want to know what makes great content? Read Junta42’s Ultimate Guide to Content Marketing. Here’s why and here’s what I like about this ranking…
Promoting a Chamber of Commerce is a multi-level, multi-purpose communications endeavor. A press kit is one way to present your organization to not only the media, but to business owners and local leaders. Today, I’m sharing my response on LinkedIn Answers to this question: I am putting together a press kit for a chamber of…
This post is brought to you by the letter p. What if all you need to be a successful marketing, PR, social media or ___________________ thought leader is these 29 Ps? 1. Publish – have something in writing 2. Produce – keep information flowing 3. Photograph – take pictures 4. Philosophize – tell what you…
How do you feel about rejection? “Rejection is the absence of meaningful love.” Charles Solomon, author “Actors search for rejection. If they don’t get it they reject themselves.” Charlie Chaplin “I think all great innovations are built on rejections.” Louis Ferdinand Celine, French writer and physicist 1894-1961 “I take rejection as someone blowing a bugle…
BlogHer is coming back to Chicago! After attending BlogHer07 in Chicago as a local volunteer live blogger, I made the decision to travel to BlogHer08 in San Francisco. What a difference a year made! In 2007, blogging was still edging into the monetization mainstream. In 2008, PR reps from major agencies seemed to pop…
Thanks to Michael Pranikoff, PRNewswire’s Director of Emerging Media, for a stellar presentation last week at the MeetingTechOnline Summit. In his session, Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues, Michael covered Web 2.0 basics, spotted social media trends and introduced new online PR concepts. I’m sharing my twitter updates with…
Thanks to Peer Lawther for asking this question on LinkedIn: Has anyone used Twitter as a live conference blogging tool, and what were the conclusions you reached as to its suitability? See how everyone answered the question about how to use Twitter as a live conference blogging tool. Here’s my answer – Peer selected it…
Bloggers link a lot. Twitterers may link more. Twitter shortens long URLs automatically to 25 characters, using tinyurl. Tr.im chops URLs down to 16 characters, giving you 9 extra spaces on twitter PLUS number of visits and statistics. And, you can trim and tweet and the same time using the interface or tr.im bookmarklet. [Thanks…
Forget marketing. Forget PR. Forget being a company. Be. A. Publisher. That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today. But, if you’ve read his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,…
A reader writes . . . Hi Barbara – My name is Mark McGinnis and I’m not sure just how I got on your mailing list – but it was good timing for this… My wife (Kim) and I are new to offering Seminars. I saw that you got 77 people signed up for your…
Yesterday, I took our oldest daughter to vote, her very first time. She did touch-screen. I colored in the circles. Then, we went to Starbucks for our free coffee. “With love from corporate,” our barrister said as he handed over the tall dark roast. Later, it was on to an afternoon of teacher conferences. All…
Open Web Awards election season is coming up and Mashable needs candidates. For those, they turn to you. Nominations open on November 5 and close on November 18. Voting rounds run from November 19 – December 15, 2008. In 2007, the first Open Web Awards achieved over 250,000 votes combined between Mashable and its 50…
Here’s my ticket to the Obama Election Night Rally in Grant Park tonight – link to Chicago Tribune’s coverage. To watch what’s happening in real time, check out the Sun-Times Grant Park webcam on election day. Technorati Tags: obama,rally,chicago,election night del.icio.us Tags: obama,rally,chicago,election night
Thinking of promoting an event on Facebook? Why not try it? It’s as easy as fill in the blanks. But, like most communications, being strategic brings better results. Here’s a behind-the-scenes look at my first attempt at creating a Facebook event for Chicago’s Social Media Club. Nine days after posting the event on Facebook, the…
“Take it easy, but take it.” Studs Terkel, 1912-2008 Chicago’s master storyteller, Studs Terkel, passed away yesterday at the age of 96. If you don’t know his work, I hope you’ll take the time to browse the Chicago Tribune’s coverage on the life of Studs Terkel. By studying Studs, you can learn a lot about…
English