Attention bloggers . . . as of December 1, you are accountable for reporting any freebies you get in exchange for arranged exposure – at least I think that’s right. At a long 81 pages long, the FTC guide concerning the endorsements and testimonials in advertising is a challenge to interpret. Unless, of course, you’re…
Can it be done: turning Boomers onto twitter? While it’s no secret that many Boomers are not only already on twitter, they are thriving members – and leaders – in the social media revolution, Di Chapman [whom I recently interviewed about being interviewed] and Dr. Steve Mason, a psychologist and celebrity columnist[who once appeared in…
In about a week, I leave for my third BlogWorld and New Media Expo Conference in Las Vegas. I’m looking forward to reconnecting with friends like Artist Tara Reed from Oregon, Carlos Hernandez from San Francisco [if you’ll be there, please leave a comment or tell me “I’m going to BlogWorld!” on twitter] and a…
Congratulations to all the public relations bloggers who also received this message from The Daily Reviewer: Congratulations! Your readers have submitted and voted for your blog at The Daily Reviewer. We compiled an exclusive list of the Top 100 public relations Blogs, and we are glad to let you know that your blog was included!…
Thanks to Maisha Walker for quoting me in her series, Building Your Tribe: 6 LinkedIn Success Stories on inc.com. Maisha’s take on LinkedIn is well worth reading. Here’s the quote: < blockquote>Maximize New Connections – Barbara Rozgonyi offers these words of advice “After you accept an invitation, consider replying with a quick personal message that…
Every week I upload about 25 links to check out on twitter.com. Here’s a list of the most clicked links from last week as measured by budurl.com, which claims to have the best stats of any URL shortener. My time-saving secret? 1. Open budurl.com to shrink and track URL stats. 2. Open socialoomph.com, formerly tweetlater,…
Thanks to these groups for allowing me, Barbara Rozgonyi, to talk to their members about social media, wired writing, twitter and digital PR! Browse my social media, wired writing and PR presentations. January West Suburban Women Entrepreneurs, LinkedIn 101 Electrology Association of Illinois, LinkedIn 101 February It’s Chic to be Geek, Business and Technology Skills…
Di Chapman, media expert and radio show host, talked to Barbara about how to raise visibility by being interviewed and interviewing others. Thanks to Di Chapman, author, media expert and entrepreneur for interviewing me on her Advice.com radio show “Better Times After 50.” Because Di is such an engaging interviewer, I asked her to share…
Today, Compuserve celebrates the 30th anniversary of their debut as an online consumer service. 1979: CompuServe begins offering a dial-up online information service to consumers. CompuServe added a wealth of other features: near–real-time stock quotes, weather reports (with downloadable weather maps), lively forums, even airplane-ticket booking through the Eaasy Saabre system. And, of course, there…
Today is Talk Life A Pirate Day. At this time last year, I was in Las Vegas at BlogWorld at where else? – a pirate party. Google walked the plank with a pirate based page. Will that happen again this year? I don’t know, but here’s a guide to some pirate relations, matey! Complete List…
The call was set for 10. We had a list of questions for them. But, before we could interview them, they wanted to interview us. Thanks to Mark and Robert for taking time [almost an hour] to talk to Jeff Willinger and me about their take on social media. During our interview, Mark and Robert…
I don’t do this enough: promote Social Media Club Chicago events. On the surface this is a group that enjoys being together. We laugh, we hug, we tweet, we talk. There. Are. No. Wallflowers. If you’ve never been to a wall-flower-less event, than I suggest you check one of ours out. The next one is…
I don’t do this enough: promote Social Media Club Chicago events. On the surface this is a group that enjoys being together. We laugh, we hug, we tweet, we talk. There. Are. No. Wallflowers. If you’ve never been to a wall-flower-less event, than I suggest you check one of ours out. The next one is…
14 Ways to Get into the Marketing Game It’s frustrating when you practice, you suit up and then you sit on the bench, but you can’t get into the game. Are you getting enough playing time? Think about how you can apply these 14 ways to your business, marketing and public relations. 1. Decide what…
If content is king, then professional writers must hold the keys to the castle, right? That’s what we’ll find out on September 8 when I present a program to the largest group of professional writers in the Midwest. Want to see what I’ll be covering in my speaking presentation? Here’s a copy of the slide…
Thanks to ad:tech Chicago for granting me a media pass to cover their September 1 and 2 conference on twitter and here. In addition to this post, check out Amanda Mooney’s blog post: Lebolt says, “It’s not the last chapter; it is merely Chapter 11.” The session notes you see here are lightly edited and…
It’s not everyday you get an invitation to have breakfast with a CEO – of a major company. But, that’s what six Chicago social media types got to do this week. [Note: GM paid for my breakfast and parking.] We met with Fritz Henderson, CEO of GM. After we introduced ourselves, we got to know…
Approximately 100 posts ago, I wrote about how I wanted to redesign and rebrand this blog. Before: All that’s left of my former blog is this screenshot I grabbed from Technorati. Qualities Before: Messy, unorganized, text-heavy, out dated and totally not reader [or author] friendly. After: What do you think? Qualities After: What do you…
You could call this a high-click post. It gets more traffic than some blogs will ever get. It won a trip to BlogWorld. A national association just asked for republishing rights. More sites link into “Becoming a Subject Matter Expert on LinkedIn: The Top Ten Ways” than any other post on my blog. And, now…
ABC 123 It’s time to head back to school. Do you know your marketing ABCs and 123s? [It is okay if you play the video while you read the post. :)] What Comes before A-B-C and 1-2-3? The Basics of Marketing Maneuvers First published in May 2007, this article talks about basic marketing maneuvers. Updated…
Depending on where you stand and look at “The Bean” in Chicago, you’ll see different reflections. [image credit: the social lens] The skyline is the same, but the sky and the people are different. Content works the same way. You produce it and it’s up to the reader or viewer to take it and reflect…
I’m so honored that Ragan Communications asked me to present twitter 101 for corporate communicators at their twitter bootcamp last week. And, I’m so relieved I asked about skill levels at the beginning of the presentation. That’s something I do at the beginning of every presentation. You should, too. Knowing how the room breaks out…
Yes, there is a video of about 65% of all my BlogHer sway in this post. But first . . . The same person who asked me about last year’s BlogHer events called me to get my take on the story of a demanding blogger. I wasn’t there, didn’t read the posts that day [too…
Yes, there is a video of about 65% of all my BlogHer sway in this post. But first . . . The same person who asked me about last year’s BlogHer events called me to get my take on the story of a demanding blogger. I wasn’t there, didn’t read the posts that day [too…
Julie & Julia, based on the book Julie and Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen by Julie Powelll, opens in theaters this week. Warning: there is a bit of language in this video that may be a bit off if you’re watching at work. Because I’m a huge Julia Child fan, I…
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