It happens. Sometimes I can be overly friendly. I love meeting people and finding out what they do. Reality hit me recently in the face at a conference lunch: I don’t need to know everybody and they don’t need to know me. Here’s how it happened . . . A […]
Monthly Archives: May 2008
21 posts
Your community is a set of concentric circles, beginning with your closet relationships and expanding out as far as your would like to reach. In plumbing the depths of my experiences archive, I remembered this presentation I created two years ago. Dual cast to a live audience in the room […]
When you’re looking for a story to tell about twitter, you can use this one – at least that’s what I’m going to tell my friend I’m having lunch with tomorrow. Because she’s writing a book about networking, she needs stories. So far, no one’s contributed one about twitter – […]
I know, I know. I left out a c – the same letter that was left out of a word in a message that reads: “take advantage of all the faulty interviews while they’re still up” How about you – would you listen to faulty interviews or faculty interviews? While […]
have to admit I’ve been confused more than a few times the past few days about all the “Indy” talk that’s going around.And not just on Twitter, in emails from family, conversations with friends and at events like the showing of “Indiana Jones and the Temple of Doom” last weekend […]
No matter what you’re trying to do and where you’re trying to go, it’s always easier, faster and more direct if you have a plan. Today, I’m sharing our creative project planner outline with you. CoryWest Media, LLC Creative Project Planner Primary Purpose Secondary Purpose Target Audience(s) Route to Communication […]
The last time I tried this, no one showed up. After sending out hundred of postcards and press releases about a “how to blog workshop” in March, the date came and went and nobody came. Thanks to Kathy Doyle and The Academy for Non-Profit Excellence, I got assigned to create […]
When I first met Mark, he scared the trust out of me. He was too tall, too good looking, too positive, too polished, too loud and too unreal. How could a guy beam so bright all the time? What kind of show did he think he was on? Because I […]
Tomorrow I’m teaching a build a blog workshop at the Academy for Non-Profit Excellence. I have to hand it to Chicago non-profits, next month Beth Kantor will be keynoting at Community Media Workshop’s Making Media Connections event. If non-profits get that they need to communicate to their communities where they […]
Missing Immediate Action – that’s a new term I came up with to describe my frustration with public relations that prevent you from doing what you want to do when you want to do it. MIA damages customer relationships, halts the sales process and short-circuits any progress. Here’s how MIA […]
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