For most bloggers, conventional wisdom says that Stumbleupon traffic is good to spike your numbers, but not so good at holding attention. Usually, I agree. Typically, my Stumbleupon traffic has a bounce rate of 70% or higher, which means that most people glanced at my blog and clicked onto something else with ten seconds. In…
If you’ve ever won a contest, you know how good it feels to be a winner. Hosting a contest invites participation and gives people something to talk about: you! This post first appeared here in April 2007 with the first three steps only. Today, I’m adding in five more. What would you add? ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Original…
On January 23, 2007, I wrote about where to download David Meerman Scott’s 2007 PR Playbook. In May, I found out David mentioned this blog, now at a new URL, in his book, “The New Rules of Marketing & PR.” I love this book. When I was called in at the last minute to teach…
Finding myself stuck here rather than on the road over the weekend due to an overly productive snowstorm, I hit the gym in search of double workout: cardio/social. On the elliptical, a neighbor and I started talking about the job market. As we racked up miles, our conversation soon wandered off to a topic I’d…
Now, here’s an idea I found in ineptuser’s Boost PR blog post via a Google Alert. If you want to get in on the Viral Tag Train game, instructions follow, copied directly from the post. The idea is to build viral steam by exchanging links. When your blog shows up somewhere, you add the blog to your viral list. Remember to change the host…
This article went out to our MTN News ezine subscribers today . . . Reality Show PR: Marketing with Case Studies Take your prospects behind the scenes with client case studies: all ready and made for marketing by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert When clients want to know what you do,…
One of things I love about blogging is serendipity. You never know where your posts will wind up. Today I noticed a steady stream of referrals from www.fuel4arts.com. Visiting the site, I joined and did a search to find my recap of Marketing Sherpa’s Viral Marketing 2007 report made the top five editor’s choice list. …
In the inner Internet circles, The System Seminar [affiliate link] has a reputation for providing pure content, a professional environment and bleeding edge techniques. All that’s true, but the approachability and friendliness of every one I met, including the speakers, surprised me. Ego was absent – the only time people talked about how well they…
Wrestling with promotional words is fresh in mind. A few minutes ago, I submitted my site to the Open Directory Project. It’s been on my to-do list for longer than I care to admit. Today I had to fill out the form three times. Each variation bleached out subjective references so that, in the end, the listing is bland, but somehow…
Marketing Sherpa’s Special Report: Viral Marketing 2007 gives insights into how experienced viral marketers think. Marketing Sherpa is a leading resource for marketing knowledge, case studies and forward thinking about what’s working in marketing today. Reports like this one get posted online for a limited open access period before they go on sale online. After…
I admit it. I love to give stuff away. Today’s MTN free ezine subscribers got treated to a video marketing report – as my gift. Now, in our house Easter is not a gift holiday [well, no gifts over $25], but what’s nice about having a list of loyal readers is that I can give away…
After reading about how Cartoon Network’s ads in the streets publicity stunt set off a major terrorist alert in Boston, I wondered how far agencies and companies are willing to go to get attention. The suspicious black box that easily set off a hyper-sensitive terrorist alert system in Boston yesterday was supposed to project only a harmless LED image, not…
Find out how to Listen to Barbara Rozgonyi interview Dave Lakhani Ultimate PR Secrets, our virtual seminar featuring million dollar public relations pros, kicked off today with a presentation by Dave Lakhani. Back in June 2006, I met Dave at an Internet marketing seminar in LA. At that time, I was just wading into the…
Here’s a press release we sent out today . . . PR Pros to Answer 2007’s Biggest Publicity Questions Business owners and entrepreneurs everywhere can jumpstart their 2007 publicity plans by getting the expert advice they need from eight leading publicity pros in an upcoming virtual seminar called Ultimate PR Secrets set to launch in…
Ad Age’s article, Marketers’ Websites Outdraw Those of Major Media Players, by Jack Neff is on the most emailed-list. While the article itself covers lots of ground, these two paragraphs stuck out for me: “Highest in consumer acceptance Of all options for influencing the online influencers, brand websites rank highest both in consumer acceptance and…
5000 unique visitors in 8 hours. Links to 260 blogs. That was 2 days ago. Judging by the depth and character of his blog/post, Thomas Baekdal’s Viral Marketing Tricks will be one that sets records. Why? Because it’s viral marketing at its best. The videos demonstrate Baekdal’s ideas as they entertain. Somehow, his Denmark accent comes through in his…
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