Keepers – these all are. In late December, I cull through all wiredPRworks blog posts looking for the best of the best to share. Here’s the 2011 lot. You’ll find inspiration, ideas, trends, news and stories. What’s missing? What would you like to see here in 2012?
Business Blog
38 posts
Until I started blogging, way back in June 2006, most of my writing was for clients. I wrote to reach to their markets/media contacts/communities in a voice that reflected their sound, not mine. If you’re a professional writer, you know that writing under your own byline in an incentive […]
In almost every presentation, I show a chart with survey results that prove blogger relations is the most effective social media marketing tactic. Then I ask this question: Who here is using blogger relations as a social media marketing tactic? Every time, almost no hands go up. That’s why when […]
It’s almost the end of the year, so I decided to take a look back, review and wrap up my top 12 posts. This tidy bundle fits into a 34 page social media marketing, PR, twitter collage ebook, which you can download here. How I chose my top marketing, social […]
Attention bloggers . . . as of December 1, you are accountable for reporting any freebies you get in exchange for arranged exposure – at least I think that’s right. At a long 81 pages long, the FTC guide concerning the endorsements and testimonials in advertising is a challenge to […]
You could call this a high-click post. It gets more traffic than some blogs will ever get. It won a trip to BlogWorld. A national association just asked for republishing rights. More sites link into “Becoming a Subject Matter Expert on LinkedIn: The Top Ten Ways” than any other post […]
Lightly edited notes from SOBcon09 – presentation by The Image Studios by founder, Kali Evans-Raoul. The importance of presence – so clients can be seen, heard and understood. Using yourself to grow your business. Performance – 10% Image – 60% Exposure – 30% Performance only gets you into the game, […]
BurrellesLuce recently released a report on the top 2009 media outlets, including comparisons to past rankings. Grab your copy of the two-page BurrellesLuce’s 2009 “Top Daily Newspapers, Blogs, and Consumer Magazines & Social Networks.” Note that you will have to enter name and email address in exchange for the information. […]
Hello from Las Vegas! If you’re reading this and you’re also at BlogWorld, let’s meet up! You can reach me via twitter @wiredprworks or find me in one of the sessions. Disclaimer: I may change my mind and decide to go to a session that’s not listed here. BlogWorld 08 […]
Since they arrived from England last week, I’ve been passing them out almost everywhere – even in the streets. I have to admit to feeling a bit sheepish and silly about giving them away at an outdoor festival, but people really liked them. In fact, whole groups of people wanted […]
Welcome to July! Where will your adventures take you this month? Going on vacation, to the fireworks, to a parade, to the beach, to a conference? Will I see you at BlogHer ’08 in San Francisco? Check out the list of BlogHer ’08 attendees. I had so much fun volunteering […]
How about you? Do you like to keep this kind of information secret? In 24 months of publishing posts, I didn’t think to let you in on something you might want to know: my most popular posts and my top recommendations. So, here’s my first report. In 30 days, I […]
How do you know when it’s time to stay where you are, forge ahead or turn around? I turned around two times while hiking this week in New Mexico. The prospect of slipping on loose rocks and tumbling down steep inclines made my mind convince me that going up wasn’t […]
If you are thinking of blogging, here are ten ways blogging helps you grow business online . . . .1. Differentiates you/your company as innovative and influential 2. Saves money on website design-maintenance: low or no-cost 3. Simplifies content creation, no HTML or Web design software 4. Makes updates instantaneous […]
One of our most successful PR campaigns was written by our client’s patrons. We asked them to write love letters. With the writing prompt: “Why I Love My Library” and red heart-shaped notes, patrons of all ages penned their own love story. Then, they were free to post their note […]
Hat tips to Gavin for letting me know about My ooVoo Day and to Abraham Harrison for the details.What would it be like to talk to your favorite blogger in person? Thanks to ooVoo, you don’t have to travel to a blog or social media conference to find out.In a […]
3-11-08 Update Workshop rescheduled. Stay tuned! Contact Barbara to set up your web PR publishing platform. When Ray Silverstein [that’s me with Ray in the photo] contacted me to talk about doing a Blogging for Business workshop in Chicago, the power went out and our phones were dead – talk […]
You don’t have to choose between blogging and updating your website. You can do both. If you don’t yet have a blog, get one – now. Waiting another year or two to jump in will put you way, way, way behind your competition. The race for SEO keyword market share […]
Problogger is hosting a contest to win a copy of Web Design for ROI. To enter, you need to leave a comment about a blog theme you love [Darren‘s word] and use the keyword web design. This post is a good place to see what other people find attractive. I […]
If you have a self-hosted WordPress blog [affiliate link], you know how easy it is to change themes. Download, save, upload, extract and click. And, if you’ve checked in here lately, you know I’ve been doing lots of that. Changing looks runs in my family. If we have an outfit […]
When we moved from Chicago to Oak Park, it didn’t take me long to discover The Newcomers Club. With no friends but neighbors, I eagerly eased into a new community of moms that met for lunch, took the kids on the road and dressed up for nights out on the […]
Talking about online marketing and public relations is one of my passions. Every chance I get, I share my knowledge. Thanks to Dr. Pauline Wallin for selecting me as her online virtual publicity expert in her upcoming “Marketing with Authority” distance learning course. Find out how Pauline promotes her programs […]
Problem: You have a fabulous presentation, but the only people who ever see it sit in your audience Solution: Upload your presentation with or without audio to Slideshare and reach the world – along with more than a few new prospects Disclaimer: I have yet to personally produce a Slideshare […]
Ted, an audio consultant/aspiring professional chef/home improvement wizard, has a special tool for every job. Whether he’s laying bamboo flooring, carving holiday roasts or installing the Dinosphere’s sound system, he’s convinced that the job gets done faster, smarter and better with the proper equipment. In 2008, I’m premiering a Cool […]
When I talk about blogging, I get asked lots of questions like . . . Why do you blog? Doesn’t that take lots of time? Who reads it [i.e., who needs it?] What’s the point? How much money do you make? Is it really worth it? What do bloggers do […]
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