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  • Social Media

    Survey Shows How Social Media And Video Drive Media Coverage

    ByBarbara Rozgonyi December 10, 2012

    Technology, healthcare, politics and entertainment: the top topics for TV, radio, newspapers, magazines and bloggers. Recently released, the 2012 Web Influencers Survey reports on insights into how media gets news now. Not surprisingly, reporters, journalists and producers now turn to social media and the web to mine for sources and stories more and more. According…

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  • Events | Marketing

    Best Holiday Party in Chicago is SMC Chicago December 6

    ByBarbara Rozgonyi November 27, 2012

    Looking for THE best 2012 holiday party in Chicago? Here’s your invitation to join SMC Chicago for The SMOBILE Holiday Party, sponsored by AT&T. $10 tickets cover networking, program, food, beverages and music. Register right here or over at the SMC Chicago Holiday Party event site. You’re invited to join Social Media Club Chicago for…

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  • Creative Confetti

    Happy Thanksgiving 2012

    ByBarbara Rozgonyi November 21, 2012

    What are you most thankful for this year? Did you know we have Abe Lincoln and Sarah Josepha Hale, a 74-year-old editor of a woman’s magazine, Godey’s Ladys’ Book, to thank for this national day of Thanksgiving? Prior to 1863, each state held its own Thanksgiving day. Before the day gets away and we rush…

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  • Marketing

    Election Counts Go Vote

    ByBarbara Rozgonyi November 4, 2012

    Tomorrow, all three of our children will vote in their first presidential election. It’s a big day for us and a big day for America. In 2008, I took our daughter to vote for the first time. And, I had two tickets to the Rally in Grant Park. I wrote about my experience here and I’m reposting…

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  • Events

    Find Out How Search is Social at SMC Chicago SES Chicago on 11/13

    ByBarbara Rozgonyi November 2, 2012

    Coming up on November 13, SMC Chicago will meet up with the crowd in town for SES Chicago. Sign up right here or go to the SMC Chicago SES Chicago registration site. You’ll also need to register for a complimentary SES Chicago Expo Hall pass by November 12. 2012 marks the fourth year that the two…

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  • Marketing | PR

    6 Ways Instagram Makes Your Business More Social

    ByBarbara Rozgonyi October 30, 2012

    One of my favorite apps right now is Instagram. Why? 6 Ways Instagram Makes Your Business More Social 1. It’s instant. It lets me snap pictures that I see in the moment. There’s no grabbing my camera, changing the lens, turning it on, adapting settings for lighting, focusing and reshooting. With Instagram, photo shooting is…

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  • Marketing | PR

    6 Ways Instagram Makes Your Business More Social

    ByBarbara Rozgonyi October 30, 2012

    One of my favorite apps right now is Instagram. Why? 6 Ways Instagram Makes Your Business More Social 1. It’s instant. It lets me snap pictures that I see in the moment. There’s no grabbing my camera, changing the lens, turning it on, adapting settings for lighting, focusing and reshooting. With Instagram, photo shooting is…

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  • Marketing

    Social Media Technology for Meeting and Event Planners

    ByBarbara Rozgonyi October 29, 2012

    Thanks so much to Paul Paone, who’s bringing Meetings Tech Expo to Chicago, for inviting me to speak on social media technology for meeting and event planners. The challenge when talking about social media, to many groups, is three-fold. 1. Everyone’s ability is individual. 2. Everyone’s industry is different. 3. Everyone’s story is unique. The…

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  • Marketing

    Chicago Social and Mobile Financial Services Leadership Forum

    ByBarbara Rozgonyi October 15, 2012

    “Social is a new way of working. Companies are doubling the budget for change management and communications.” Kelli Carlson-Jagersma, Wells Fargo Thanks to BDI Online and Social Media Club Chicago for the complimentary ticket to  the Chicago Social and Mobile Financial Services Leadership Forum on October 9, 2012. Going behind the scenes to see how…

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  • Marketing

    SMC Chicago Event on October 24 Celebrates Fourth Anniversary

    ByBarbara Rozgonyi October 9, 2012

     It’s becoming an October tradition: writing a Social Media Club Chicago anniversary post. [Disclosure: I am a founding SMC Chicago board member and am honored to be working behind the scenes with these talented board members: Jeff Willinger, Carolyn Martin, Elly Deutch and Caleb Gardner – all shown here at our September event, sponsored by Hootsuite.]…

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  • Blogging | Marketing

    Discovering a 2004 Digital Marketing Presentation Foretelling the Future

    ByBarbara Rozgonyi October 8, 2012

    The opportunities The possibilities Well, I have never felt so called REM “Discoverer” Lyrics Source Today is Columbus Day, a day that honors a discoverer. Since you’re here, you’re discovering post #1,000. It’s a significant number in some ways. In others, it’s just a marker for progress to be made. Is 1,000 posts over 75…

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  • Marketing

    NKBA National Kitchen and Bath Month Social Media Event

    ByBarbara Rozgonyi October 7, 2012

    October is National Kitchen and Bath Month. On October 16, I’m honored to present a program called “Savvy Social Media for Kitchen and Bath Designers.” Presented by National Kitchen and Bath Association Chicago Midwest Chapter, the program will take place on October 16 at the Westwood Tavern in Schaumburg. If you’re a Chicago area kitchen and…

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  • Content Marketing

    Integrated Communications Goes Social

    ByBarbara Rozgonyi September 21, 2012

    Text is out, out, out. Images are in, in, in. That’s one of the many takeaways I picked up at the Chicago Integrated Communications Forum today, presented by Business Development Institute and PR Newswire. Packed to capacity, this event featured three keynote presentations and a panel discussion. I participated on the panel as a representative…

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  • Marketing

    HootUpChicago With SMC Chicago During Social Media Week

    ByBarbara Rozgonyi September 20, 2012

    If it’s anything like last year, Social Media Week Chicago will have this town buzzing for months. Now a late September tradition, and an international event, Social Media Week 2012 is September 24-28. Social Media Week Chicago Events All events are free to attend and open to the public.  The week includes many speaker and…

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  • Events

    CONVERGE Chicago Bears B2B and B2B Marketing

    ByBarbara Rozgonyi September 19, 2012

    Sometimes it takes an outsider to bring Chicago together. CONVERGE Chicago, a conference hosted by the Institute for Social Search Mobile Marketing [ISSMM], will convene on October 1-2, 2012 at the Union League Club. Kudos to the organizers on presenting a list of who’s who in top B2B and B2C companies. I’m looking forward to…

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  • Blogging

    How 9-11 Impacted PR and Communications

    ByBarbara Rozgonyi September 11, 2012

    Eleven years ago, today, we remember. Here’s a 2012 update on a previous with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. September 11 Memorial Information 9/11 Memorial Site Reflecting on How 9/11 Immediately Impacted Community PR and Communications On September 9, 2001, we celebrated a child’s birthday party….

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  • Marketing

    Creating Stunning Infographics

    ByBarbara Rozgonyi September 3, 2012

    What’s old is new again. Prehistoric cave dwellers used drawings to tell stories that combined information and data. Today, when images and information come together we call them infographics. Today’s guest author, Gauri Sharma, CEO of Lab42, gives us three insights into what goes into making data more visual: storytelling, simplicity and presentation. For an…

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  • Branding

    My Malibu Week

    ByBarbara Rozgonyi August 30, 2012

    “When I was introduced to the Chevy Malibu, I could just picture this smart fabulous woman who would love this car. And what’s not to love? It’s perfect in so many ways, with its sculpted new styling, and the beautiful interior, and so many smart features. For me, anything that makes somebody’s day easier and…

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  • Marketing

    Happy 75th Anniversary American Marketing Association

    ByBarbara Rozgonyi August 28, 2012

    On August 18, the American Marketing Association [AMA] held a reception in Chicago to celebrate its 75th anniversary. Founded in 1937 at the University of Illinois, the AMA is  global network of over 30,000 members. As a University of Illinois at Urbana-Champaign marketing grad, I was on the guest list. Isn’t the 75th anniversary cake…

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  • Marketing

    Why Fashion Matters Even if You’re Not a Fashionista

    ByBarbara Rozgonyi August 26, 2012

    “What you wear says who you are.” Barbara Glass For a few hours on August 24th, I got to experience what it takes to be fashionably successful. Sitting alongside fashion industry experts, I listened in as they shared career advice with students at The Illinois Institute of Art in Chicago. Here’s the fashion success panel,…

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  • Social Media

    Chicago Integrated Communications Forum Event

    ByBarbara Rozgonyi August 10, 2012

    On Wednesday, September 19, PR Newswire, in cooperation with Business Development Institute, presents the Chicago Integrated Communications Forum, a gathering of marketing and communications executives from leading brands and agencies. It’s an honor to be on the panel with speakers from WOMMA, Chrysler and PR Newswire. Are you in the Chicago area? Consider this your invitation…

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  • Marketing

    Social Media Marketing and PR Client Collection

    ByBarbara Rozgonyi August 8, 2012

    “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did.” Mark Twain August is my company’s anniversary month. A little over twenty years ago, I decided to trade in my national sales manager corporate title to become a pioneering mompreneur. At that time, my goal…

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  • Marketing

    Deluxe Small Business of the Week

    ByBarbara Rozgonyi August 6, 2012

    via @DeluxeCorp: Congrats to Barbara Rozgonyi! CoryWest Media is the Deluxe small business of the week! Learn more at http://bit.ly/M450yT @wiredprworks Over a year ago, I attended an affiliate event here in Chicago. This image is from our outing to a Wrigley rooftop. One of the sponsors, Deluxe, asked me to do a quick video…

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  • Marketing

    15 Ways to Share the Summer of 2012 So it Lasts

    ByBarbara Rozgonyi August 3, 2012

    It’s August already. Summer is slipping away. But don’t let this supposedly slow time of year fool you. It may seem like 80% of the world is out of the office, but the truth is that it’s business as usual for reporters, Facebook friends, twitter followers and LinkedIn connections. So why not have some fun…

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  • Social Media

    Four Frequently Committed Social Media Sins Add Yours

    ByBarbara Rozgonyi July 27, 2012

    It’s true confession time. What social media sin do you love to call out or hate to commit? Thanks to Scott Kleinberg, Chicago Tribune’s social media specialist, for getting us started with his list of four frequently committed social media sins. On July 20, I had the pleasure of moderating a discussion about bridging the…

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