For the 241 people who registered interest in attending SMC Chicago’s March event, business to business and social media is a hot topic. It all comes down to listening. But, first you have to have the tools to tune in. And, you have to go where your people are, which is most likely one or…
Here’s the presentation I’l be making today at National Speakers Association’s Illinois Chapter. Want to see all of my presentations online? Visit Barbara Rozgonyi’s presentations on SlideShare. To book this presentation for your group, call me at 630.207.7530. What would you add or takeaway? Speaking Of Social Media Marketing and PR View more presentations from…
On Friday, the first day of spring!, I’ll be presenting this 20 minute social media mashup to the National Speakers Association’s Illinois Chapter. My inspiration comes from a play our family saw called “The Complete Works of William Shakespeare: Abridged.” On our family trip out west a few years back our daughter – who was…
I am thrilled to be speaking at this event, hosted by the National Speakers Association of Illinois. Wendy Piersall, @emom, and Johnny Campbell, the Transition Man and I will be talking about social media for speakers, coaches and consultants. If you’re in Chicago, I hope you can join us for this Fabulous Friday event that…
Almost two years ago, when I read Rohit Bhargava’s social media bio post, I said, “Hey! I’ve got to do that and I’ve got to write about how cool it is to do that.” Time flies . . . and this format came back to me as I was preparing my presentation for job seekers…
Here’s a quick video I found today on iMedia from their Brand Summit. You can show this to those who wonder if social media is valuable or watch it yourself for ideas on how social media might work with your branding. Key: it’s all about community. The interview features: Jim Calhoun, PopularMedia Melissa Hudson, A&E …
Is there a simple way to tell how you’re doing in social media? How can you gauge what’s working and what needs to be fixed? In preparing for a presentation, I came up with ways to rank five social media marketing and PR essential elements. Plan Platforms Keywords Images Stories Social Media Marketing Scoring Guide…
“Google is every brand’s new home page.” “You might want to think less about “marketing” and more about “findability.” Two of my favorite quotes from Brink, a new new ebook that captures the best of Todd Defren’s writing at his blog, PR Squared. A principal at SHIFT Communications, Todd sets the tone for the…
Here’s the latest in our reader Q&A series . . . from a college student in Toronto who asked questions in the comment box on a recent post about questioning twitter boundaries. Thanks to Cory for giving me permission to answer her questions as a blog post and to and to everyone who contributes to…
Now we’re getting somewhere. Momentum is building in Chicago around all things social media. As a founding member of the second city’s Social Media Club, I’m thrilled to see people packing rooms to learn, network and advance social media for themselves, their companies and the community at large. Check out Social Media Club Chicago’s Facebook…
“I’m calling you because I’m in the happy doodle business. This guy wants to get serious. Maybe you can help him. Here’s his number” That’s the call I got late one afternoon from a well-regarded PR agency that specializes in happy stories. But, life isn’t always happy, fun or pretty – even though some PR…
Red, red wine you make me feel so fine You keep me rocking all of the time Don’t know if that’s his theme song, but that’s the background music in Gary Vaynerchuk’s, Affiliate Summit West conference keynote. I watched it live, took notes and pulled out the highlights. Host of Wine Library TV: Gary Vaynerchuk’s…
If women love to socialize so much, why aren’t more of them growing their networks online? After talking to West Suburban Women Entrepreneurs today, three major obstacles surfaced: time, diversification and technology. [If you’re a meeting planner, call 630.207.7530 to check my availability – I love to do presentations like this.] That’s me with Karen…
Potlucks are popular in my circles – and a huge source of anxiety for me. Don’t get me wrong, I love to cook [I did answer yes to Julia Child when she asked me that question in person, so I have to say yes]. But, sometimes there isn’t time to make what I want. Take…
Social networking online is a lot like driving in Chicago in winter. This time of year it’s difficult to drive down the street without dropping into a pothole. You know, a dip that jars your car. After a few potholes, you start to dodge the drop off. This post covers five ways to fill the…
It all started, for me, when Junta 42 asked their top bloggers to predict what they think will happen with social media and content in 2009. So I put together my short list of the Top 10 2009 Social Media and Content Predictions 1. Short: Twitter bursts conversations 2. Visual: YouTube channels content 3. Graphic:…
Matthew Watson who writes from PR to Eternity recently updated his world’s top PR blogs list. The qualifier? The list includes only blogs on AdAge Power 150 with PR, Public Relations, Publicity or Flack in the title, along with a few suggestions. This time around, Matthew added in twitter IDs. By the way, Matthew’s blog…
A fancy bow, a cluster of silver spheres, and graceful greenery decked a grand staircase at Macy’s on State Street, formerly known as Marshall Fields. This image turned out as self-portrait captured in every ornament. How do you reflect in all the spheres you encounter? View the Holiday on State Street 2008 collection. …
BurrellesLuce recently released a report on the top 2009 media outlets, including comparisons to past rankings. Grab your copy of the two-page BurrellesLuce’s 2009 “Top Daily Newspapers, Blogs, and Consumer Magazines & Social Networks.” Note that you will have to enter name and email address in exchange for the information. Each list is based on…
Estimates go as high as 150 plus – that’s the number of people who showed up for Chicago Social Media Club’s December event, only our second ever. So . . . what makes a succesful social media networking event? If you guessed people, you got the biggest answer right. Here’s a run down, in no…
It’s priceless. And it’s yours. However . . . The way people see you online is not all up to you. Your reputation is in the eye of your reader. While you have some control over where you show up and how you position yourself, [trust me on this] you really want people to have…
Mashable Open Web Awards is now in its final round. Winners in 26 categories will be announced on December 16. Vote here for your favorites in and check out the top three in each. What surprises you about this year’s list? Mainstream & Large Scale Social Networks Netlog http://netlog.com/ Platinum Lounge http://www.platinumlounge.com/ Twitter http://twitter.com/ Embeddable…
Is it right to take someone down? At this moment, an online press release someone distributed about their twitter accomplishments is on Digg. The title isn’t very complimentary. And while I agree with the assessment that bragging about something isn’t the right way to market – especially if what you’re touting isn’t all that great…
MarketingSherpa’s chart of the week shows how businesses are shifting marketing strategies. It’s not surprising that advertising is way down. Telemarketing is almost even on the reducing/adding sides. Look for more emails if you’re on a house list and additional ways to connect via social network marketing. Take some time to think about how you’ll…
Vote here through Sunday, November 30th 11:59 pm PST for your favorites . . . Mashable Open Web Award Categories Mainstream and Large Scale Social Networks Embeddable Widgets Blog Plugins Social News Social Networking Applications Social Bookmarking Search And Social Search Sports and Fitness Photo Sharing Video Sharing Start Pages Places and Events Travel…
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