Does your website need refreshing? Are you attracting all the traffic you want? Does your intent match your results? Every website needs a review now and then. In this article by Barbara Rozgonyi, you’ll discover 20 tactics you can use to revitalize your website. Originally published in October 2007, this post suggests 20 ways to…
Here’s the latest in our reader Q&A series . . . from a college student in Toronto who asked questions in the comment box on a recent post about questioning twitter boundaries. Thanks to Cory for giving me permission to answer her questions as a blog post and to and to everyone who contributes to…
What will a year in pictures look like for you or your business? It’s not too late to start your own Project 365. For ideas on how to get going, check out Project 365, take a photo a day, from Photojojo. You can start a blog just for your project or join a 365 group…
Microsoft’s getting lots of attention [Small Businesses to PPC: Drop Dead] for its survey that finds 70% of small business owners would rather do their own taxes than manage a PPC [pay per click ad words] campaign. We don’t do our clients’ taxes, but we do manage their marketing strategies, create online PR campaigns and…
Twitter transcripts for this session follow. As always, the updates are as exactly as posted with no changes – and they are in reverse order. So, start at the bottom and read from the top. This is one in series of articles. Browse my Chicago Search Engine Strategies 2008 category for the complete collection. Visit…
Thanks to Search Engine Strategies for including me in their press corps. Here’s a transcript from the Social Media Optimization session held in Chicago on December 10. Notes captured using CoverItLive are as typed with no editing. You’ll see I figured out how to make longer entries as I went along. Still testing this technology…
It’s priceless. And it’s yours. However . . . The way people see you online is not all up to you. Your reputation is in the eye of your reader. While you have some control over where you show up and how you position yourself, [trust me on this] you really want people to have…
A recently released survey from Citigate Dewe Rogerson suggests that online PR needs to be explored further. [First spotted on DirectTrafficMedia.] Citigate Dewe Rogerson surveyed more than 100 marketing professionals in the UK and Ireland in October 2008 to come up with these findings: · Over 50% of marketing pros allocate under 5% of budgets…
Is it right to take someone down? At this moment, an online press release someone distributed about their twitter accomplishments is on Digg. The title isn’t very complimentary. And while I agree with the assessment that bragging about something isn’t the right way to market – especially if what you’re touting isn’t all that great…
When I first published this post on November 20, 2007, the world was a different place – for me and my business. Wired PR Works, at this URL, was only about eight weeks old, I wasn’t on twitter and social media was something I read about, not interacted with. Being thankful with year-round Thanksgiving PR…
Question: How can coaches, creative types, consultants and speakers avoid cutting their rates in this economy? Answer: Keeping your rates set is important for many reasons, but the biggest one is probably the most surprising: being ethical to your current clients and your own company. How fair is it to cut your rates for new…
Promoting a Chamber of Commerce is a multi-level, multi-purpose communications endeavor. A press kit is one way to present your organization to not only the media, but to business owners and local leaders. Today, I’m sharing my response on LinkedIn Answers to this question: I am putting together a press kit for a chamber of…
How do you feel about rejection? “Rejection is the absence of meaningful love.” Charles Solomon, author “Actors search for rejection. If they don’t get it they reject themselves.” Charlie Chaplin “I think all great innovations are built on rejections.” Louis Ferdinand Celine, French writer and physicist 1894-1961 “I take rejection as someone blowing a bugle…
Thanks to Michael Pranikoff, PRNewswire’s Director of Emerging Media, for a stellar presentation last week at the MeetingTechOnline Summit. In his session, Utilize Web 2.0 and Video Tools to Increase Success and Drive Revenues, Michael covered Web 2.0 basics, spotted social media trends and introduced new online PR concepts. I’m sharing my twitter updates with…
Forget marketing. Forget PR. Forget being a company. Be. A. Publisher. That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today. But, if you’ve read his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,…
Yesterday, I took our oldest daughter to vote, her very first time. She did touch-screen. I colored in the circles. Then, we went to Starbucks for our free coffee. “With love from corporate,” our barrister said as he handed over the tall dark roast. Later, it was on to an afternoon of teacher conferences. All…
As Halloween trends into a major holiday, why not tap into the promotion potential and be part of the revelry? For a few Halloweens, I promoted my business by posing as a PR Witch. How did I get visibility? By judging the local chamber of commerce costume parade, of course. That’s me over there getting…
It sounds strange, but sometimes I forget that I’m a photographer. A photographer who is published, sells images and truly loves making pictures. Giving strategic marketing advice, crafting news releases and coaching clients is different than being the one capturing images, but it’s how I usually position myself and my Chicago area strategic…
Today is Blog Action Day. Almost 9,600 bloggers with over 10 million readers will take over the Internet to talk about one topic: poverty. Blog Action Day 2007’s topic? The environment – last year I wrote about why you need environmental PR. Blog Action Day 2008’s site lists all the posts about poverty. …
Today is Blog Action Day. Almost 9,600 bloggers with over 10 million readers will take over the Internet to talk about one topic: poverty. Blog Action Day 2007’s topic? The environment – last year I wrote about why you need environmental PR. Blog Action Day 2008’s site lists all the posts about poverty. …
So, you’re on twitter. So am I. Wondering how your twitter profile helps you from a PR [page rank, publicity platform, public relations, personal record, etc.] perspective? Here are five ways to measure your twitter rank, reach and results. You can use these numbers in your social media profile or in news releases when you…
Speaking to a group is a great way to get out in front of new audiences. Most organizations have a communications person who will publicize your appearance to their members and maybe the media. You can help them promote their event – along with your appearance – by sending out an additional news release of…
Social media: what is it? Is it tools? How does it work? Why should I care? Where is it all going? If you’ve ever asked these kinds of questions – even if you’re on twitter, Facebook and have a blog, you’re not alone. There is no one set, standard response that sums up neat and…
Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers the Learn What it Takes to Create You, Inc – how to parly internet fame into major media attention with Rohit Bhargava, Timothy…
Interested in what happened at BlogWorld? During the sessions, I sent out enough twitter updates to fill a 15 page Word document, which added up to over 300 updates. This post covers Bloggers & PR with Chris Brogan, Michael Clark, Jason Falls and Brian Solis. Lee Odden filled in for Michael Clark. You’ll find all…
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