The call was set for 10. We had a list of questions for them. But, before we could interview them, they wanted to interview us. Thanks to Mark and Robert for taking time [almost an hour] to talk to Jeff Willinger and me about their take on social media. During […]
Branding
196 posts
It’s not everyday you get an invitation to have breakfast with a CEO – of a major company. But, that’s what six Chicago social media types got to do this week. [Note: GM paid for my breakfast and parking.] We met with Fritz Henderson, CEO of GM. After we introduced […]
Approximately 100 posts ago, I wrote about how I wanted to redesign and rebrand this blog. Before: All that’s left of my former blog is this screenshot I grabbed from Technorati. Qualities Before: Messy, unorganized, text-heavy, out dated and totally not reader [or author] friendly. After: What do you think? […]
You could call this a high-click post. It gets more traffic than some blogs will ever get. It won a trip to BlogWorld. A national association just asked for republishing rights. More sites link into “Becoming a Subject Matter Expert on LinkedIn: The Top Ten Ways” than any other post […]
Depending on where you stand and look at “The Bean” in Chicago, you’ll see different reflections. [image credit: the social lens] The skyline is the same, but the sky and the people are different. Content works the same way. You produce it and it’s up to the reader or viewer […]
“I can see you’re an open networker,” someone told me last week. “You make it easy to reach you via phone and email.” Yes, that’s true and if you’re looking, look no further: my email is connect[at]corywestmedia.com and you can call or text me at 630.207.7530. Some of you reading […]
Last night I watched “And in the end,” the final episode of “ER.” When the show first came out, I watched it religiously. It was more relevant to my life then. Why? My work revolved around hospitals, home health care, residency programs, organ and bone marrow transplants, and heart disease. […]
How do you promote seminars and workshops these days? When I pulled the media contact list for LinkedIn Power Strategies, I knew it was time to branch out into other places. A calendar item or even a feature will only reach a select group of readers once. To publicize your […]
Today I did something I’ve never done before: speak to job seekers about writing. Thanks to Carlos Hernandez, a friend from San Francisco I met at BlogWorld in 2007, I was honored to be the speaker at GraceWorks. I didn’t tell the group my own job-seeker stories about . . […]
Here’s a quick video I found today on iMedia from their Brand Summit. You can show this to those who wonder if social media is valuable or watch it yourself for ideas on how social media might work with your branding. Key: it’s all about community. The interview features: Jim […]
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