AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays
As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. Conducted by American Marketing Association [AMA] and Millard Brown Vermeer, the survey measures the degree of 1,028 U.S. marketer’s optimism…