“Influencer marketing isn’t just for big brands. What I love are the micro-influencers and the local campaigns.” —@wiredprworks What do you need to know about #InfluencerMarketing? Here’s a podcast that will fill you in and a conference that will bring you up to date. I’m looking to learn lots more at Influencer Marketing Days where…
Influencer marketing isn’t shiny and new, but it is trendy. Five years ago, I moderated a brands and bloggers panel. Influencer marketing was known as blogger relations – and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. Influencer marketing sounds…
Will there be a Commonwealth movie? That’s the question I wanted to ask Ann Patchett co-owner of Parnassus Books and bestselling author, at her Chicago event on the Commonwealth book tour. For those of you who weren’t lucky enough to be there, here’s how the evening went . . . After a heart-warming introduction by the…
Today, I’m posting an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations, and communications from my perspective as an education communicator. To learn more about the history and experience, visit the 9/11 Memorial Site. Reflecting on How 9/11 Immediately Impacted Community PR and Communications On September…
As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. Conducted by American Marketing Association [AMA] and Millard Brown Vermeer, the survey measures the degree of 1,028 U.S. marketer’s optimism…
That’s my topic at a super cool event coming up in Chicago on July 28! If you know me, you know I love networking in 3D – and being a marketing speaker at conferences!! Congrats to SheSays Chicago on rounding up 20 panelists. I’m looking forward to meeting them all!! Register here and follow @SheSaysChicago on…
Hey meeting and event pros – it’s time to get trendy! Once a year 11 of leading hospitality organizations get together to get updated, talk about trends, network on Navy Pier’s scenic rooftop, and celebrate success with friends. You can even watch fireworks! The event is called Industry Xchange Chicago. Here’s recap of a previous…
How does social media change the world – in good ways? Looking back to 2010, one of the most inspiring events I’ve ever been a part of was a collection of social media for social good experiences from around the world. I’d love to work on producing another event like this! Thanks again to The British…
Do you use Cision or PR Newswire to manage your PR business? Here’s the latest news . . . Cision has completed the acquisition of PR Newswire. Cision is a global media intelligence company that offers comprehensive social and PR software, rich analytics and insights that enable clients to improve their communications and strengthen data-driven…
Thanks so much to Association Forum for inviting me to present social selling strategies for associations at Forum Forward on June 22 at The Geraghty in Chicago!! I’m excited to present an interactive session that highlights centennial celebrations!! Will you be at Forum Forward? I’d love to meet you!! In my session, “WIRED Social Selling:…
It’s almost here! I’m excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT’s annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. To be selected to speak…
Thanks to IACC for the opportunity to present ideas on how to Perfect PR and LinkedIn profiles for meeting and event planners at their annual conference in New York City! Like these topics? Bring expert marketing ideas to your event! Register for IACC-Americas Connect. Experience a new dynamic two-day program, packed full of education following new…
On March 10 and 11, I’ll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago …
How can associations learn how to leverage the power of LinkedIn marketing to attract and engage members? They can attend “LinkedIn MBA School for Association Marketers” at Association Forum’s Holiday Showcase . Created by Barbara Rozgonyi, motivational marketing speaker, principal of CoryWest Media, founder of Social Media Club Chicago, and publisher of wiredPRworks.com, “LinkedIn MBA [Meetings +…
Social Media Week Chicago 2015 presented a plethora of learning possibilities. [Visit our archives for previous Social Media Week coverage.] Thanks to Paige Krzysko for sharing her takeaways in this guest post. Pictured ~ Real Talk: Multicultural Social Influencers panel (Luvvie Ajayi @Luvvie on left and Patrice Grell Yursik @afrobella on right) Key Takeaways from Social Media Week Chicago Last…
On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. The Pinnacle Awards dinner celebration will be…
Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. This is will be my third IMEX conference. At IMEX America 2014, I presented on Panoramic PR. Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday…
Love designing with Adobe? Love learning what’s new, now and next in social media marketing? Then, you need to be at Adobe Days. Hosted by Ascend Training, located in Chicago’s historic Fine Arts building on Michigan Avenue, the event is on September 29 and 30. Two jam-packed days – featuring dozens of presentations – will…
After how to write a press release, the next very frequently asked question is “What press release distribution service gets the best results?” Lucky for us PR pros, G2 Crowd recently released the best press release distribution answers in a new report. Access to the premium PR distribution platform research is $599 and includes original data for…
On July 29 and 30, I’ll be teaching an immersive two-day digital marketing workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. Digital Marketing and Branding Workshop in Chicago CLASS DESCRIPTION Take control of your online presence! Immediately…
I am SO excited to be traveling to Frankfurt to speak at IMEX on May 20 and 21! This will be my second time in Germany and my second time speaking at an IMEX event. Are you going? Check out my IMEX networking tips and connect with me on LinkedIn. Staying home? Follow the action via…
Ever wished you had a personal brand that stands out, but didn’t think you had the experience or the connections to be sought out? Yes? Consider this your invitation to join me on April 20 for a free program presented by Chicago Adobe Users Group at Ascend Training in the Fine Arts Building. Thanks so…
What do you need to know about to be more successful? Looking for the knowledge you need to escape from overwhelm and confusion that comes with managing marketing today? You’re in the right place. As a student in my class, you’ll benefit from years of real life communications experience like these: HR communications for 300,000…
Ever wished you could wave a magic wand and get your marketing to work better and faster, but you didn’t think you had the know how you need to get to the next level? Your wish is granted! Here’s how you can get on your way to attracting attention, building your business and connecting with…
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