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Investing in social is trendy. Marketing Sherpa’s Chart of the Week shows that, across the board, industries will be upping social marketing budgets by as much as 79% over 2009. Wow! But, how much were the budgets in 2009? That’s an x-factor that’s not given. In our experience, we’re seeing clients shifting marketing funds away…
2020 Influencer Marketing Trends
2020 Influence: How Corporate Communicators Can Rethink, Reframe & Refocus on Results Right Now 2020 Influencer Marketing Speaker: Barbara Rozgonyi, CEO CoryWest Media LLC Influencer marketing is hot, hot, hot. But, influence is something that goes way beyond selling tons stuff of on Instagram. Today, every message is influential, or not. How can we, as…
Super Bowl 2007 Ads Links | PR Marketing Review
Considering I was away from the TV for about 15% of the Super Bowl 2007 to refuel the fans, I’m offering these comments up as overall impressions from a PR/marketing and parenting perspective on the day after watching the game with two teens, a tween and a Colts fan in Chicago Bears territory. . . Here goes…
Conference PR: Maximize Personal Branding
In about a week, I leave for my third BlogWorld and New Media Expo Conference in Las Vegas. I’m looking forward to reconnecting with friends like Artist Tara Reed from Oregon, Carlos Hernandez from San Francisco [if you’ll be there, please leave a comment or tell me “I’m going to BlogWorld!” on twitter] and a…
How to Record Audio and Podcasts
Adding audio to web sites is a proven way to convert more traffic, close more sales and build trust. Here’s how to record and post audio to your site, your email, your blog, your podcast, etc. . . . Audio Acrobat (30 day free trial/$19.95 per month) simplifies the process with an intuitive interface that…
fuel4arts.com | Global Resource | Posts our Post!
One of things I love about blogging is serendipity. You never know where your posts will wind up. Today I noticed a steady stream of referrals from www.fuel4arts.com. Visiting the site, I joined and did a search to find my recap of Marketing Sherpa’s Viral Marketing 2007 report made the top five editor’s choice list. …
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