Why This Story Matters for Leaders and Creators Right Now In an era where AI curates experiences, search engines prioritize relevance, and audiences crave authenticity, the most influential brands and leaders aren’t just visible. They build worlds people want to inhabit. Chicago’s Driehaus Museum exemplifies this: a restored Gilded Age mansion housing exhibits on The…
In an era where AI algorithms process data at breakneck speeds, it’s all too easy to get lost in the daily grind. Bots excel at detecting patterns and optimizing efficiency, but they can’t touch the human spark: crafting meaning from the chaos. That’s where a simple shift in perspective—like gazing out from a rooftop—becomes a…
Thanks to my friend and seminar marketing pro, Jenny Hamby, I can now say, “I co-authored a book with social media superstars.” Today’s post features an excerpt from my chapter. I’m the book’s LinkedIn expert. Jenny’s the one who suggested I talk with Mitch Meyerson about contributing to his book, Success Secrets of the Social…
Lightly edited notes taken at SOBCon09 from Brian Clark’s presentation. Brian says his presentation “Power Positioning: From Personal Branding to Online Assets” is all about telling a story that accomplishes your goals [yay! storytelling!] What is Positioning? “Your Winning Difference” It’s that you’re unique in a way that no one can copy you. If no…
It’s a hat trick! Today I’m excited to announce my third publishing opportunity as an expert digital marketing PR author. Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR…
Proving that anything can be celebrated, today is Talk Like a Pirate Day. According to the Talk Like a Pirate web site, "Talk Like A Pirate Day is an original concept created in a moment of temporary insanity by John Baur and Mark Summers." These blokes broke into the Yahoo! home page today. And, shiver…
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