10 #GivingTuesday Ideas for NonProfit Fundraising



#GivingTuesday is on December 6, 2016. Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. In 2014, 15,000 charities participated.

Tell us: How did your charity participate in 2015? What did you learn? What will do differently in 2016?


10 #GivingTuesday Ideas for NonProfit Fundraising


Thanks again to West Suburban Philanthropic Network for inviting me to present these ideas as their #GivingTuesday program speaker.

I truly appreciate every one of the nonprofit marketing professionals who braved record cold temperatures [28 below] to join us at historic Naper Settlement.

As you can see in the infographic, every year more people participate and donations keep growing. Here’s a timeline you can use to keep your plan on track.

March – Decide

Begin by liking Giving Tuesday on Facebook and following @GivingTues on twitter. Browse #GivingTuesday tools.


April – Strategize

Here at CoryWest Media, we use a WIRED strategy map: Words/messages, Intentions/goals, Routes/relationships, Experiences/stories and Design in 3D: digital, direct and dynamic.


May – Recruit

Form a #GivingTuesday team with responsibilities for planning, partnerships, sponsors, communications, volunteers and logistics.


June – Partner

Focus on partnerships with corporations that match funds as well as other charities that want to combine to be part of a bigger effort.


July – Create

Get creative! Brainstorm “all good” ideas to come up with a campaign to capture attention, convey emotion, and encourage sharing on social media.


August – Start

It’s still early, but just in time to let your supporters know that your nonprofit has #GivingTuesday plans. Late summer is a great time to do a sneak preview and call for volunteers.


September – Influence

Who’s the who’s who in your circle? Seek out the noisy newsmakers and key ambassadors. Then, contact them to let them know about your campaign and ask for their support.


October – Invite

Gather momentum by inviting everyone to put December 1 on their calendar as a day to take a specific action.


November – Fuel

Communicate and countdown with ways to share campaign news. You can set up a #GivingTuesday landing page with tools like #unselfie templates, images and videos to share, and links to donation page[s].


December – Grow!!

Now that the seeds are planted and watered, watch how they grow. Measure meaningful stats like new contributors, social shares, visits to websites, hashtag reach and, of course, donations. You can post your results to your followers and add some lift to your year-end fund drive.


#GivingTuesday Ideas Speaker Presentation

Missed the Naperville presentation? Here you go . . .



#GivingTuesday Strategies Consulting


Need some ideas, strategies or marketing tools? We can help!

Click here to book your complimentary “Let’s Grow!” consultation.






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