Thanks to West Suburban Philanthropic Network for inviting me to present a program for their members. We'll cover how to map out a strategic marketing plan nonprofits can build on all year.
#GivingTuesday 2015 – Plan to Raise Right, Right Now 19 Feb 2015 8:30 AM - 10:00 AM Location: Naper Settlement, (The Tavern, Pre-Emption House) 523 S. Webster St., Naperville, IL 60540
#GivingTuesday 2015 – Plan to Raise Right, Right Now
Giving Tuesday is: One day. 24 hours. The first Tuesday in December. In 2014, total Giving Tuesday donations grew by 63% to $45.7 million, both offline and online. It’s only February, but it’s not too early to start planning your Giving Tuesday strategy. Barbara Rozgonyi, a frequent WSPN presenter, founder of CoryWest Media and publisher of http://wiredPRworks.com, will walk us through a strategic marketing map that includes a look at 2014 success stories. You’ll leave with a plan to get your donations growing on December 1, 2015.
Barbara Rozgonyi leads CoryWest Media, a strategic marketing consultancy that attracts attention, builds brands, and connects communities digitally, directly and dynamically. Noted as a top 50 content marketer on twitter, Barbara blogs at http://wiredPRworks.com. Selected as one of two U.S. reporters to cover Social Media Week Berlin, Barbara founded Social Media Club Chicago in 2008. Barbara’s 2014 speaking engagements include MPI Chicago EdCon and TechCon, Association Forum, and IMEX America. An author, Barbara contributed the LinkedIn chapter to "Success Secrets of the Social Media Marketing Superstars" and the PR chapter to "Success Secrets of the Online Marketing Superstars," published in February 2015.
Registration and coffee begin at 8:00 AM
View the full-size #GivingTuesday infographic by CaseFoundation.org