“Sears sells appliances – why are you here?” That’s the question I got, more often than not, here at CES. Electronics? Sears? Yes and yes. As a member of Sears Blue Blogger Crew, convened by Sears Electronics, my assignment covered technology and social media for marketing and PR practitioners, families with multi-offices and small business….
Searching for the social media scene at CES, I found the Tweet House track. Here’s an image from one of the two sessions I attended. Tweet House speakers Angela LoSasso, David Armano, Jeffrey Hayzlett and moderator Steve Broback focused on social media tools and techniques for organizations. A social media super power panel, this is…
Wired PR Works CES 2011 is brought to you by Sears Electronics. As a member of Sears Blue Blogger Crew, I am part of a team that gets exclusive access to industry information. A highlight, for me, was a one on one interview with Karen Austin, president, consumer electronics for Sears Holdings Corporation. In her…
This report comes to you directly from Las Vegas where I’m attending the 2011 Consumer Electronics Show as a member of the Sears Blue Blogger Crew. Today we attended press conferences by Samsung, Panasonic and Sony. But before we could do that, I had to get into the show. Thanks so much to Jody of…
Move over Cher and Cirque de Soleil, the biggest show in Las Vegas this week is for consumer electronics and technology fans. From January 6-9, 2011, Consumer Electronics Show organizers expect over 125,000 people to make their way through 2,700 exhibits that cover 1.4 million square feet – and I’ll be there covering the show…
On January 5, I land in Las Vegas to cover the 2011 Consumer Electronics Show. I’m so excited to share my CES 2011 adventures with my readers!!! To orient you to the show’s major themes and events, here’s a quick start guide with conference content from the CES site.
Hey, where did you go this year? Before 2010 closes out – and that time is fast approaching – why not capture your personal 2010 review. Today I’m sharing my highlights: some accomplishments, a postcard and even a few wrong turns.
It’s that time of year where predictions peer into the future. With 2011 only days away, here’s a quick glance at what’s to come for social media in 2011. How do you see social media advancing in 2011?
My Skechers Shape Ups arrived today. It’s neat; when you wear these shoes, you don’t walk–you sort of roll. It’s an odd motion at first, but one that keeps you moving. That’s kind of how social media is, too. It may feel odd at first, but once you get moving you wonder how you managed…
We’re at the point in the year when we’re finalizing our client’s 2011 social media marketing PR plans. Knowing when an outlet plans to cover stories in their market makes it easy to block out possible placements. And, contacting reporters in advance means you’ll have less competition for publication. So, how do you know who’s…
Good news for the PR industry: Best Careers 2011: Public Relations Specialist. As one of the 50 Best Careers of 2011, this should have strong growth over the next decade (Source: US News and World Reports ). The secret is no longer: PR is a great career. Mix PR with social media and you get…
How’s your economic attitude these days? For many small business owners, the economy is looking up. According to Discover®‘s Small Business WatchSM • 25 percent of small business owners reported they will increase spending on business development in the next six months, up from 22 percent in October • 33 percent believe the economy is…
In Chicago, the social media scene sparkles with tweetups, parties and events – year round. So that you can live and learn vicariously, I’ll be covering how social media comes alive for brands and bloggers at events like Sauza’s Chicago Ladies Night In. Thanks to Beth Rosen of 4 Keys Media, this event’s organizer, for…
Wondering how to make your brand stand out on Facebook? A new social media study about brands on Facebook condenses the success formula down to four steps: make offers, empower fans, add images and don’t obsess over negative comments. Four Top Facebook Marketing Tips for Corporate Brands These top four tips are from Beyond’s press…
350M people send 4B messages on FB – every day. Is it time to modernize communications? Facebook says yes. Want to know more? Here are my press conference notes and a few videos, including a video interview with Facebook’s director of engineering, Andrew Bosworth [who went to 14 proms, according to his profile]. Mark Zuckerberg,…
Veterans Day is always a powerful day for me. Four of my mother’s brothers fought in World War II. The youngest brother never came back. Surrounded by uncles who fought in the war on my father’s side as well, the American Legion served as our family’s community center. But, my father didn’t belong there. Due…
Not what you want on a new iPhone 4G: a diagonal crack connecting the upper and lower screen limits. But . . .that’s what I saw when I pulled my iPhone out of my purse one morning. It wasn’t there when I put it in away on my way out of a social networking event…
Thinking of going to Affiliate Summit? To help you make your decision, here’s a video, six reasons and a preview of the personal branding panel. I’ll be speaking at Affiliate Summit West 2011 in Las Vegas on Monday January 10 from 2:00-3:00 pm. Thanks so much to Marty Fahncke, my friend, fellow mastermind group member…
Group product review of the Samsung ST 600 from Sears Electronics.
It’s back, and bigger, with 7,200 bloggers responding. This post cover 12 plus comments on Technorati’s seventh annual report, The 2010 bloggers mix breaks down into 65% hobbyists, 21% self-employed, 13% part-timers and 1% corporate. A global survey, 2010 geographic demographics divide into: 33% US, 38% North American, 19% EU, 8% AAPC and 2% South…
When are you speaking next? The answer is: twice tomorrow. If you’re in the Chicago area, here’s a low-cost LinkedIn workshop I’m giving on behalf of Midwest Entrepreneurs Forum. Thanks to Jerry R. Mitchel for asking me to speak to the group. Note that event content in this post comes from the group’s site. Does…
What kind of camera do you recommend for public relations and event photography? That’s a frequently asked question I get from readers, clients and people at events. In August, I upgraded from a higher-end point and shoot with a flip-out screen to a DSLR I purchased at Sears Electronics. Both cameras take video. Both attract…
What a treat to see Mari at BlogWorld Expo in Las Vegas! Mari Smith and I are both contributing authors in the book “Success Secrets of the Social Media Marketing Superstars.” Mari is a true social media leader and it’s always an honor for me to attend her sessions as well as talk to her…
Convergence of Media and the Future of Unscripted Drama on the Web Sitting in on a Brian Solis BlogWorld keynote is always a conference highlight. At BWE10, Brian interviewed Mark Burnett, a TV and film producer whose IMDB page reads like a most-watched program list. Watching Mark’s clips was entertaining; you’ll see a few of…
Looking for ways to ramp up your company’s presence on LinkedIn? On October 26, I’ll be presenting a webinar about how to do just that. Thanks to Ragan Communications for asking me to present this program. Perhaps you’ll notice that the description is tweaked slightly to broaden the focus from page to presence. LinkedIn allows…
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