Social Media Predictions Preview 2011
It’s that time of year where predictions peer into the future. With 2011 only days away, here’s a quick glance at what’s to come for social media in 2011. How do you see social media advancing in 2011?
- Branding | PR | Press Releases | Social Media
15 Event Promotion Ideas for a Blogger Book Launch
My Skechers Shape Ups arrived today. It’s neat; when you wear these shoes, you don’t walk–you sort of roll. It’s an odd motion at first, but one that keeps you moving. That’s kind of how social media is, too. It may feel odd at first, but once you get moving you wonder how you managed…
2011 Editorial Calendar Free Resource
We’re at the point in the year when we’re finalizing our client’s 2011 social media marketing PR plans. Knowing when an outlet plans to cover stories in their market makes it easy to block out possible placements. And, contacting reporters in advance means you’ll have less competition for publication. So, how do you know who’s…
Public Relations Specialist Top Job in 2011
Good news for the PR industry: Best Careers 2011: Public Relations Specialist. As one of the 50 Best Careers of 2011, this should have strong growth over the next decade (Source: US News and World Reports ). The secret is no longer: PR is a great career. Mix PR with social media and you get…
Small Business Confidence Rises with 2011 Business Development Plans
How’s your economic attitude these days? For many small business owners, the economy is looking up. According to Discover®‘s Small Business WatchSM • 25 percent of small business owners reported they will increase spending on business development in the next six months, up from 22 percent in October • 33 percent believe the economy is…
Brands and Bloggers Social Media PR Party Recipe 10 Ingredients
In Chicago, the social media scene sparkles with tweetups, parties and events – year round. So that you can live and learn vicariously, I’ll be covering how social media comes alive for brands and bloggers at events like Sauza’s Chicago Ladies Night In. Thanks to Beth Rosen of 4 Keys Media, this event’s organizer, for…
Social Media Study Shows Brands How to Spice Up Facebook
Wondering how to make your brand stand out on Facebook? A new social media study about brands on Facebook condenses the success formula down to four steps: make offers, empower fans, add images and don’t obsess over negative comments. Four Top Facebook Marketing Tips for Corporate Brands These top four tips are from Beyond’s press…
Facebook Adds Email and Modernizes Communications
350M people send 4B messages on FB – every day. Is it time to modernize communications? Facebook says yes. Want to know more? Here are my press conference notes and a few videos, including a video interview with Facebook’s director of engineering, Andrew Bosworth [who went to 14 proms, according to his profile]. Mark Zuckerberg,…
Veterans Day Gratitude
Veterans Day is always a powerful day for me. Four of my mother’s brothers fought in World War II. The youngest brother never came back. Surrounded by uncles who fought in the war on my father’s side as well, the American Legion served as our family’s community center. But, my father didn’t belong there. Due…
Persistence, PR and Customer Service
Not what you want on a new iPhone 4G: a diagonal crack connecting the upper and lower screen limits. But . . .that’s what I saw when I pulled my iPhone out of my purse one morning. It wasn’t there when I put it in away on my way out of a social networking event…
Affliate Summit West Online Marketing Personal Branding
Thinking of going to Affiliate Summit? To help you make your decision, here’s a video, six reasons and a preview of the personal branding panel. I’ll be speaking at Affiliate Summit West 2011 in Las Vegas on Monday January 10 from 2:00-3:00 pm. Thanks so much to Marty Fahncke, my friend, fellow mastermind group member…
Bloggers and Brands, a Review Video
Group product review of the Samsung ST 600 from Sears Electronics.
12+ Comments on Technorati’s 2010 State of the Blogosphere
It’s back, and bigger, with 7,200 bloggers responding. This post cover 12 plus comments on Technorati’s seventh annual report, The 2010 bloggers mix breaks down into 65% hobbyists, 21% self-employed, 13% part-timers and 1% corporate. A global survey, 2010 geographic demographics divide into: 33% US, 38% North American, 19% EU, 8% AAPC and 2% South…
LinkedIn Midwest Entrepreneur Forum Speaker
When are you speaking next? The answer is: twice tomorrow. If you’re in the Chicago area, here’s a low-cost LinkedIn workshop I’m giving on behalf of Midwest Entrepreneurs Forum. Thanks to Jerry R. Mitchel for asking me to speak to the group. Note that event content in this post comes from the group’s site. Does…
Group PR = Product Reviews
What kind of camera do you recommend for public relations and event photography? That’s a frequently asked question I get from readers, clients and people at events. In August, I upgraded from a higher-end point and shoot with a flip-out screen to a DSLR I purchased at Sears Electronics. Both cameras take video. Both attract…
BWE10 Mari Smith Branding You into a Profitable Social Media Business
What a treat to see Mari at BlogWorld Expo in Las Vegas! Mari Smith and I are both contributing authors in the book “Success Secrets of the Social Media Marketing Superstars.” Mari is a true social media leader and it’s always an honor for me to attend her sessions as well as talk to her…
- Marketing | PR | Social Media
BWE10 Keynote with Brian Solis and Mark Burnett
Convergence of Media and the Future of Unscripted Drama on the Web Sitting in on a Brian Solis BlogWorld keynote is always a conference highlight. At BWE10, Brian interviewed Mark Burnett, a TV and film producer whose IMDB page reads like a most-watched program list. Watching Mark’s clips was entertaining; you’ll see a few of…
Create a Dynamic LinkedIn Presence for Your Company
Looking for ways to ramp up your company’s presence on LinkedIn? On October 26, I’ll be presenting a webinar about how to do just that. Thanks to Ragan Communications for asking me to present this program. Perhaps you’ll notice that the description is tweaked slightly to broaden the focus from page to presence. LinkedIn allows…
BlogWorld Expo Discount Save 15%
Register now for BlogWorld and save 15% on Thursday, Weekend or Full Access Passes. I’m going to BlogWorld Expo – for the fourth time – and wow, it would be really cool if you were, too. Even better? You can save 15% . And then the price goes up, up, up. If you’re thinking of…
Turnaround PR How to React to the Media
Only one Chicago-based PR pro was willing to comment on a New York Times piece trashing the Tribune. Wonder why. – PR Junkie That PR pro was me. I got the invitation to comment from Michael Sebastian while I was a business innovation conference tweeting the Google session. Afterwards I went to teach a Facebook…
Sunday Stroll 8 Ways to Walk with Fame
Over the weekend I got to pose with celebrities – not the real pro bloggers and social media marketing celebrities I’ll see at BlogWorld Expo in about 10 days, but images of the people who got the very same education I did and then rose to fame. That’s me with Dick Van Dyke, actor and…
Sales Calling 10 B2B Twitter Marketing Tips
How easy do you make it for sales calls to come into your business – from social profiles? Adding your phone number to your twitter profile is one of 10 tips on how to market from business to business [B2B] on twitter. Thanks to Elan Mosbacher, Marketing Team Leader at ifbyphone, for submitting today’s company…
Sunday Stroll into Autumn and Fourth Quarter Marketing
Summer leaves. Autumn arrives. On summer’s last day in Chicago last week, the temperature almost touched 90 degrees. It was not cooler by the lake. As I rushed around the Water Tower area on my way to a conference at the Museum of Contemporary Art, I thought it’s way too hot for fall, but that’s…
Catfish the Movie about Facebook and Stirring Things Up
A look at the Facebook Movie catfish and the definition of how a catfish stirs things up.
Sunday Stroll Walk the Plank and Talk Like a Pirate
Today is Talk Life A Pirate Day. At this time in 2008, I was in Las Vegas at BlogWorld at where else? – a pirate party. This year you can purchase a pirate iPad theme. And, check out these new stills from Pirates of the Carribean 4 with Johnny Depp and Penelope Cruz. Or, get…
English