The Story of Your Life? Timeline’s a Place for That
Yesterday’s News: Fretting over Facebook changes. Today’s News: Get over yesterday. Today, your life is on the Facebook timeline. Now, the big question: are you ready to share it?
Ethics in Practice
“Action indeed is the sole medium of expression for ethics” ~ Jane Addams September is Ethical Awareness Month. Although PRSA is the organization that’s naming it, I thought it would be interesting to see how other industries in our collective fields approach ethics. So, I did a search. You’ll see the results here. How do you…
Invitation to Two Social Media Week Chicago Events
Social Media Week Chicago starts on Monday. With over 70 events, most of them free, to choose from, there’s something for everyone. If you’re speaking, attending, or recommending, please add the session[s] in the comments section. Way back in early July, Rich Taylor of Zócalo Group, the company that’s organizing the event in partnership with…
The Day that Changed the World
Ten years ago, today, we remember. We never forget. Today, we pause and reflect as a world changed. Here’s an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. September 11 Memorial Information 9/11 Memorial Site Google News about September 11 Reflecting on How…
Measuring PR Strategy
A river, a train, a street, a bridge, a walkway, a building – each offers a way to get from one place to another. How you determine your path, speed and method of transportation will measure how fast you get where you want to go. ROI is important, but first you have to know…
Turn Your LinkedIn Profile into an Infographic
Infographics are hot, hot, hot. Don’t you wish you had one that was all about YOU??? Imagine: how cool would it be to send an infographic .jpg file instead of a resume.doc. To turn your LinkedIn profile into an infographic like this one, first download your LinkedIn profile as a .pdf. Then, copy and paste…
How Gray is Social Networking
Back in the day, about 36 months ago, everybody thought nobody over 30 would make much use of social networking. When I joined Facebook as a marketing experiment, people said “Hey -you’re too old to be on there. Don’t you know Facebook is for kids? Get back over to LinkedIn.” Today, everybody knows Facebook is…
Passing the Light
Read this post. Watch this video. You could save a life. It’s Suicide Prevention Awareness Week. Over the weekend, we lost one of social media’s brightest stars. Emotions range from confusion, frustration, sadness, shock and disbelief. Although I greatly admired Trey as a fellow Social Media Club chapter leader, I regret never taking the opportunity…
5 Ways to Market with Social Media Workshop
Mixing marketing with social media can be time-consuming, confusing and not very effective – unless you have an organized system that mixes search, marketing, social, community and planning. That’s why I developed the W-I-R-E-D system [(c) 2009-2011 Barbara Rozgonyi] for my clients, students and audiences. As I refine the next version, I’m ready to share…
Summer Sunset Networking Social Event
Coming up: the last days of summer. I don’t know about you, but even though the weather is still nice after Labor Day, the summer season feels like it’s over. So, it’s time for one more summer social. And, if you’re in the Chicago area, I’d love it if you could join DIF DuPage on…
Summer Sunset Networking Social Event
Coming up: the last days of summer. I don’t know about you, but even though the weather is still nice after Labor Day, the summer season feels like it’s over. So, it’s time for one more summer social. And, if you’re in the Chicago area, I’d love it if you could join DIF DuPage on…
Why Social Media is So Addictive
If you’re a chocaholic, you’re probably wishing you could lick through the screen right now. Is being addicted a bad thing? And why is social media so addictive? “Any activity, action or emotion that fulfills at least three needs at a high level becomes, in effect, an addiction. Likewise, people have positive, negative and neutral…
Marketing and PR We Belong Together
Hello reader . . . are you peering in from a PR platform or a marketing mainframe? Wherever you come from, I’ve always believed that marketing and PR are better together – kind of like peanut butter and chocolate. “If marketing is the structure that transforms a company into a business, then PR is the…
Future of Earned Media in 60 Minutes
Two minutes – that’s all 30 speakers [check out the list later in this post] got to answer one question about the future of media. I can’t wait to hear what these visionaries have to say. That’s why I’m inviting you to register for The Future of Media: Radical Integration. Presented by Cision, the virtual event…
BlogWorld 2011 Los Angeles Preview
Planning to go to BlogWorld New Media Expo 2011 in Los Angeles? Reserve your BlogWorld pass now before prices go up. There’s a reason I’ve attended four BlogWorld conferences: this is the very best all-around event for anyone in the social media marketing industry. Why? Three reasons: content, connections and catalysts. Disclosure: The affiliate links…
TechWeek Chicago 2011 Reflections
Tomorrow I’ll be doing my “BarbWired” report for Chicagonistalive, a live internet show. We’ll be broadcasting online at 2:00pm cst from Willis Tower Skydeck, at 103 stories up [updated location]. TechWeek Chicago is my feature story. As a #TeckWk VIP, I got complimentary admission thanks to a Klout perk. Disclosure: http://cmp.ly/2/va. Although TechWeek events and…
- Apps | PR | Social Media
Let’s Talk Mobile Apps – Do You Need One?
So while were on vacation the Wired PR Works iPhone app got named to a list of 44 useful mobile apps for social media marketers.* Thanks so much to Social Media Explorer contributor Debbie Hemley for the mention. This is a great list and one well worth checking out. How flattering and unexpected! Especially considering…
- Blogging | PR | Social Media
Shiny Object Syndrome – Do You Have it?
Strolling through a garden center display, I stopped. How exciting, and unexpected, to see beautiful and shiny objects glinting in the garden. Captivated by the reflections and the unexpected shimmer, I momentarily forgot why I was there: to buy plants. This is the type of place that draws me to dream about perrenials, shrubberies and…
- Blogging | PR | Social Media
Shiny Object Syndrome – Do You Have it?
Strolling through a garden center display, I stopped. How exciting, and unexpected, to see beautiful and shiny objects glinting in the garden. Captivated by the reflections and the unexpected shimmer, I momentarily forgot why I was there: to buy plants. This is the type of place that draws me to dream about perrenials, shrubberies and…
12 Ways to Rock Your Speech, Your Audience and Your Event
This is not a picture of Tony Robbins. This is a post about how to be a rock star speaker – inspired by Tony Robbins. Disclosure and thanks to Krupp Kommunications for the complimentary event admission to Tony Robbins’ Unleash The Power Within®. Although I’ve covered many events, this is the first time I’m sharing insights from a…
- Blogging | Branding | Conferences | Events | PR
Improving Brands and Blogger Relationships BBSummit11 Panel
In almost every presentation, I show a chart with survey results that prove blogger relations is the most effective social media marketing tactic. Then I ask this question: Who here is using blogger relations as a social media marketing tactic? Every time, almost no hands go up. That’s why when MJ Tam asked me to…
Google+ Business Branding in 3D July 21 DIF at IIT
Two weeks ago today Google+ launched. Like most new tools, it’s a lot easier to figure out how it works when you ask other people how they use it. That’s why we’re bringing Google+ alive in 3D at the next Digital Innovation Forum next Thursday at IIT/SAT in Wheaton. Do you need a Google+ invitation?…
- Events | PR | Social Media
Community Events and Social Media in 3D
Tomorrow is Jazz Fest Glen Ellyn. It’s a day where music makes over Main Street into an outdoor festival. This is our second year sponsoring the festival’s social communications. Two of our clients also participate. Here’s how the event looks this year in 3D.
Tony Robbins Chicago Tour Reader Offer
Anthony Robbins’ Unleash The Power Within® Event is coming to Chicago July 14-17. I’m honored to be one of the event’s bloggers. Although I’ve covered many events, this is the first time I’ll be sharing insights from a world-renowned speaker, author and peak performance strategist that I’ve admired and wanted to see present live for…
Social Media Speaker Interviews from @midwest conference
There’s something about going back home. And although it’s not quite on same block, it’s in the same part of the country. On Thursday, I’m honored to be speaking with so many talented social media folks @midwest at Heartland Community College in Normal, Illinois.
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