If you only have time to read one of the 37 tweets, read #22: Empower writers. Because the writer runs the show. Quality content gets you where you want to go. Where did this tweet collection come from? Ragan’s Corporate Writers and Editors Conference here in Chicago last week. Missed it? The conference makes two…
What would you rather do: hang out with the character with a smoking coffee pot or attempt to take notes for hours and hours in a conference room? Exactly. That’s why I’m so glad BlogWorld is offering a virtual ticket option this year. BlogWorld and New Media Expo is November 3-5 in Los Angeles.
Thanks to all of you who offer free lunches or coffee in exchange for “picking my brain.” Now that I’ve changed my diet, fancy lunches are not so appealing. And, I don’t drink coffee anymore. 🙂 If you really want to know what I think, here are a few free ways, along with one investment…
Stats, stats and more stats. Everyone in social media must be part statistician, but who doesn’t enjoy watching this industry take shape? Here’s the latest from Nielsen’s Q3 2011 social media report. One statistic that popped out: Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet….
You know they’re out there, but where do you find them? Them = people you want to connect with. Connections = network. Network = opportunity. [Here’s an invitation to be on my A-list.] On LinkedIn, you can start by importing your email address book and sending invitations only to people you know. If enough people…
October is National Kitchen and Bath Month. Our client, Drury Design, is celebrating as the Glen Ellyn Kitchen Walk’s presenting sponsor. The 2011 kitchen collection features two of their client’s kitchen and the event wraps up with a gourmet reception at their studio. Here’s the release we distributed. News for Community, Home and Events Reporters…
Earlier today I gave away a secret ROI ingredient and now I’m giving away something I’ve never seen any other marketer reveal: webinar stats. Maybe that’s because they haven’t used MeetingBurner yet. When I heard Mari Smith recommend this webinar technology during her Facebook changes presentation, I wanted to test it out. It was easy…
When a friend asks for your secret recipe do you give it out? Thanks to my friend Jeannie Walters who asked for it [she’s now your friend, too – right? 🙂 ], I’m giving out the secret ingredient I use to not only measure web stats, but keywords and customers here on wiredPRworks. FTC Disclosure:…
Before I let another day in October slip away I’m checking in to ask two questions: 1. What’s new with you? 2. What’s your biggest question about how to use social media to enhance your business results? Is sent this message out to my newsletter subscribers over the weekend. Because so many replied, I thought…
632 pounds. On display in Las Vegas, this outrageous orange pumpkin attracted all kinds of attention. How can you do that? One easy way is to step into the spotlight that’s already on during national holidays and special observances. If there was ever a month to promote your business, October is it. Take a look at…
Yesterday’s News: Fretting over Facebook changes. Today’s News: Get over yesterday. Today, your life is on the Facebook timeline. Now, the big question: are you ready to share it?
“Action indeed is the sole medium of expression for ethics” ~ Jane Addams September is Ethical Awareness Month. Although PRSA is the organization that’s naming it, I thought it would be interesting to see how other industries in our collective fields approach ethics. So, I did a search. You’ll see the results here. How do you…
Social Media Week Chicago starts on Monday. With over 70 events, most of them free, to choose from, there’s something for everyone. If you’re speaking, attending, or recommending, please add the session[s] in the comments section. Way back in early July, Rich Taylor of Zócalo Group, the company that’s organizing the event in partnership with…
Ten years ago, today, we remember. We never forget. Today, we pause and reflect as a world changed. Here’s an update on a previous post with thoughts on how the September 11 attacks immediately reshaped community, public relations and communications. September 11 Memorial Information 9/11 Memorial Site Google News about September 11 Reflecting on How…
A river, a train, a street, a bridge, a walkway, a building – each offers a way to get from one place to another. How you determine your path, speed and method of transportation will measure how fast you get where you want to go. ROI is important, but first you have to know…
Infographics are hot, hot, hot. Don’t you wish you had one that was all about YOU??? Imagine: how cool would it be to send an infographic .jpg file instead of a resume.doc. To turn your LinkedIn profile into an infographic like this one, first download your LinkedIn profile as a .pdf. Then, copy and paste…
Back in the day, about 36 months ago, everybody thought nobody over 30 would make much use of social networking. When I joined Facebook as a marketing experiment, people said “Hey -you’re too old to be on there. Don’t you know Facebook is for kids? Get back over to LinkedIn.” Today, everybody knows Facebook is…
Read this post. Watch this video. You could save a life. It’s Suicide Prevention Awareness Week. Over the weekend, we lost one of social media’s brightest stars. Emotions range from confusion, frustration, sadness, shock and disbelief. Although I greatly admired Trey as a fellow Social Media Club chapter leader, I regret never taking the opportunity…
Mixing marketing with social media can be time-consuming, confusing and not very effective – unless you have an organized system that mixes search, marketing, social, community and planning. That’s why I developed the W-I-R-E-D system [(c) 2009-2011 Barbara Rozgonyi] for my clients, students and audiences. As I refine the next version, I’m ready to share…
Coming up: the last days of summer. I don’t know about you, but even though the weather is still nice after Labor Day, the summer season feels like it’s over. So, it’s time for one more summer social. And, if you’re in the Chicago area, I’d love it if you could join DIF DuPage on…
Coming up: the last days of summer. I don’t know about you, but even though the weather is still nice after Labor Day, the summer season feels like it’s over. So, it’s time for one more summer social. And, if you’re in the Chicago area, I’d love it if you could join DIF DuPage on…
If you’re a chocaholic, you’re probably wishing you could lick through the screen right now. Is being addicted a bad thing? And why is social media so addictive? “Any activity, action or emotion that fulfills at least three needs at a high level becomes, in effect, an addiction. Likewise, people have positive, negative and neutral…
Hello reader . . . are you peering in from a PR platform or a marketing mainframe? Wherever you come from, I’ve always believed that marketing and PR are better together – kind of like peanut butter and chocolate. “If marketing is the structure that transforms a company into a business, then PR is the…
Two minutes – that’s all 30 speakers [check out the list later in this post] got to answer one question about the future of media. I can’t wait to hear what these visionaries have to say. That’s why I’m inviting you to register for The Future of Media: Radical Integration. Presented by Cision, the virtual event…
Planning to go to BlogWorld New Media Expo 2011 in Los Angeles? Reserve your BlogWorld pass now before prices go up. There’s a reason I’ve attended four BlogWorld conferences: this is the very best all-around event for anyone in the social media marketing industry. Why? Three reasons: content, connections and catalysts. Disclosure: The affiliate links…
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