How about you? Do you like to keep this kind of information secret? In 24 months of publishing posts, I didn’t think to let you in on something you might want to know: my most popular posts and my top recommendations. So, here’s my first report. In 30 days, I […]
Monthly Archives: June 2008
18 posts
Did you find everything you were looking for? That’s the question every customer gets asked every time they check out at our Trader Joe’s, “your neighborhood grocery store.” Unless I’m in my friend Dan’s line where we quickly take the next few minutes to exchange news [they’re going to Indiana […]
“Do me a favor. Sand the door first.” That’s what my interior decorator told me when I called and asked him to paint a new entry door in the next day or two. That was his way of saying he didn’t want the job. Why not? He’d already painted the […]
One way to get attention is to talk in new places. That’s what guest posting is all about. Thanks to Brad Shorr for letting me sit in as a guest author with an article called “Make Up Your Mind to Make Some News.” Here’s an excerpt . . . While […]
I insisted we see it in Imax. We paid $5 extra a seat. Why? I have no explanation except: I liked the title. Now, I love the story. Kung Fu Panda rocks. Here’s why . . . Tagline: Prepare for awesomeness. Plot: Po the Panda is the laziest animals in […]
What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. […]
Writing an Amazon.com best-seller is one way to be perceived as a subject matter expert. People visit your page, they buy your book – and they read the reviews. When I met Brad Shorr, his Amazon review success intrigued me. Listed as the first reviewer for at least one best-selling Amazon.com […]
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Youth Media’s New Storytellers. Read about how youth and video cameras are changing the world. This post is one in a series of four; browse the Making Media Connections 2008 category. Were you at the conference? Let us know […]
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Butts in Seats-How to Turn People Out: the Secret Ingredients. This post is one in a series of four; browse the Making Media Connections 2008 category. Were you at the conference? Let us know about your links or leave […]
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Power of Word of Mouth, Paid Media and the PSA. A PSA is a public service announcement or free air time on major media that’s given to non-profits. This post is one in a series of four; browse the […]
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