When you thank someone, you recognize them for the goodness they bring to your business or your life. When you publicly thank partners, vendors, employees – and of course, clients, your create publicity opportunities for both sides. Start at the first point of contact One dreary day I strolled into […]
PR
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Wondering how a professional public relations or marketing writer can propel your business or marketing blog into the next level? Clicking through my email this morning, I came across what must be on the top ten FAQs of the week. The request for information in a Yahoo! group went something […]
Want to earn commissions for recommending products? Many sites or products offer affiliate commissions every time someone who clicks your link makes a purchase. [Note: actual affiliate link included in post for illustration purposes] Most Internet marketers make affiliate sales when they promote products to their email lists. Bloggers reap […]
Brendan Cooper, formerly [or AKA?] Friendly Ghost, published the November PR Power Index today. Back up after two months off, the index lists the top 100 PR blogs. Each time, Brendan comes up with a new ranking innovation. Here’s this month’s upgrade: "Now, I use the ImportHTML function in Google […]
In this session, the moderator guided the discussion among six panelists. Top takeaways . . . Good corporate blogs: Southwest, GM and Kodak. “A press release has no real business in the blog world. It’s about community, ranking, participating. Until you’re engaged at the level, you really have no clue.” […]
Speakers Wendy Piersall, Emomsathome Matt Colebourne, CoComment Dave Nalle, BlogCritics Great session – please share your impressions or thoughts about building an online community. The tone that Wendy sets in her posts is extremely personal. She stays appropriate and relevant. Because that tone is there, people are respectful. That personal […]
Thanks again to Scott Allen for hosting the LinkedIntelligence Contest – and for awarding me the free registration and hotel at BlogWorld. Rick Calvert, BlogWorld Expo’s creator, donated the prize. Here’s a quick recap of Scott’s talk. Small business blogs are intended to support another business; moneytizing your blog tends […]
Is there a connection between public relations and search engine optimization? A recently released report notes that not only is there a connection, but a promising trend to watch. Marketing Sherpa’s 2007 Search Trends Report is now online with free access. Read the transcript, listen to the mp3 or view […]
Don’t email Chris Anderson, editor of Wired magazine. In his post. “Sorry PR People You’re Blocked” at The Long Tail, Chris Anderson claims that PR spam is to blame for his inbox overload. Then he goes on to list the offending email addresses. If you don’t want to wind up […]
This Friday’s PSA is on behalf of Bridge Communities, an organization that serves the working poor, the fastest growing population, in one of Illinois’ wealthiest counties. Know someone who needs help? Call Bridge Communities at 630.545.0610. Have a charity you’d like to see featured as a Friday PSA? Leave a suggestion in the […]
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