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Monthly Archives: October 2011

What Big Brands Can Learn about Social Media from Small Business

We’re all in the same club: #MsTech on Facebook, a small group of women technology enthusiasts in Chicago. While we help each other out every day, it’s not often that we get to hear each other speak.

Thanks to Hope Bertram, Social Media Masters Summit organizer, I got to hear three of our members, all small business owners, talk about what big brands can learn about social media from small business. Disclosure: Because I participated in the summit’s seven day video challenge [more on that in another post], my admission ticket was complimentary.

Here are my notes with apologies in advance to the speakers for any inaccuracies.   Read More…

Get WIRED For Seminar Marketing Success

Keynote Speaker Social Media Marketing Barbara Rozgonyi
My good friend Jenny Hamby aka The Seminar Marketing Pro for some of the biggest names in the business, says “Three of the top questions I hear from seminar leaders and promoters– new and experienced alike – are:

  • “How do I reach more people without spending more on marketing?”
  • “How do I promote my event using social media?”
  • “How do I stand out when there are so many experts to choose from?”

Sound familiar? Here’s your invitation to join me and Jenny for a fast-paced seminar marketing starter training course. Read More…

SMC Chicago Turns 3 with Sushi and Improv

chicago-social-media-1008-5

Hard to believe, but October is SMC Chicago’s third anniversary. Three years, 30 meetings, thousands of attendees – not to mention hundreds of slices of Ramon DeLeon’s pizza later, here’s a look back at our first event and an invitation to join us October 19. Thanks to everyone who’s ever attended, tweeted or watched one of our events. The passion and energy that springs out of this group is astounding!

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6 Ways to Miss Treat Customers

Elvis-Barbara-Rozgonyi-Las-Vegas-Social-Media-BlogWorld

It’s that time of year: when people in Elvis, Angry Birds, and other popular Halloween costumes show up.

In just about two weeks, Halloween ghosts and goblins start ringing doorbells. Let me ask a personal question: How do you treat at Halloween?

As you’re getting ready for Halloween and the last two months of 2011 think about what kind of customer experience you’re creating. Is it one that will spread on its own and have people lining up to meet you? OR . . . will they run away in search of something sweeter and more gratifying?

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37 Tweet Size Writing Tips

writing edit If you only have time to read one of the 37 tweets, read #22:  Empower writers. Because the writer runs the show. Quality content gets you where you want to go.

Where did this tweet collection come from? Ragan’s Corporate Writers and Editors Conference here in Chicago last week. Missed it? The conference makes two more stops: October 28 at Kindred Healthcare in Louisville, KY and November 9 at ConEdison in New York City, NY.

It’s definitely worth attending. But, if you can’t make it, these 37 sweet tweets will get you started. What’s your best writing tip?  Read More…