“That was a great post. I can tell you spent lots of time on it.” – recent comment Well, not as much time as you think and I have Yubby to thank for that. Back at BlogWorld in Las Vegas, I met Vincent from Yubby [and Amsterdam!] as he and Daniel Honigman were exchanging contact…
Note: This post contains dramatic videos – plan to stay for awhile. My trip to KÀ began with a brief email exchange . . . ME: Thanks so much for making this offer. Last year I found out about it a few hours too late. I’ve never seen a show in Vegas, but I love…
Forget marketing. Forget PR. Forget being a company. Be. A. Publisher. That’s the heart of the message David Meerman Scott delivered to a group of trade show and meeting planners at the MeetingTechOnline Summit today. But, if you’ve read his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting,…
On September 2 Google revealed Chrome, its new browser. While most of the buzz about Chrome’s public relations is around the comic book Google mailed to bloggers, the idea that the project started on day one with the team writing a press release caught my attention. To hear how the team was challenged to write…
A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? Who do you want to…
A reader writes . . . “How much money, lead time, etc is needed to get what kind of “result” – an elusive keyword for PR? Answer: Define Result: What does success mean to you? Where do you want your story to land? Who do you want to write it? Who do you want to…
What if you think your audience is mostly women, but it’s really mostly men? For some businesses, that may not matter so much. But, if you’re a rock band, having this information could make a huge difference in promotions, lyrics, partnerships and even the way you talk to your audience. That’s what happened to a…
Notes from Community Media Workshop’s 2008 Making Media Connections conference panel: Youth Media’s New Storytellers. Read about how youth and video cameras are changing the world. This post is one in a series of four; browse the Making Media Connections 2008 category. Were you at the conference? Let us know about your links or leave…
On January 23, 2007, I wrote about where to download David Meerman Scott’s 2007 PR Playbook. In May, I found out David mentioned this blog, now at a new URL, in his book, “The New Rules of Marketing & PR.” I love this book. When I was called in at the last minute to teach…
Finding myself stuck here rather than on the road over the weekend due to an overly productive snowstorm, I hit the gym in search of double workout: cardio/social. On the elliptical, a neighbor and I started talking about the job market. As we racked up miles, our conversation soon wandered off to a topic I’d…
We fueled this year’s teen review panel on Doritos, Cheetos, chocolate and all you can drink A&W root beer. Comments as follows on selected ads – topic picks in italics: Dell as the computers crashed – I can’t remember life without a computer. I mean, wasn’t there one in the house when I was born?…
Groupies, limos, spotlights, fan clubs, backstage passes, original songs, managers, agents, a band . . . being a rock star sounds oh so glamorous. Technorati Tags: Speaking,Marketing,Branding,Public Relations,YouTube,Videos,Barbara Rozgonyi Wait – did I mention speakers? Not the kind you listen to, but the professional speaker maybe you, like me, want to be. One of…
Considering I was away from the TV for about 15% of the Super Bowl 2007 to refuel the fans, I’m offering these comments up as overall impressions from a PR/marketing and parenting perspective on the day after watching the game with two teens, a tween and a Colts fan in Chicago Bears territory. . . Here goes…
Ad Age’s article, Marketers’ Websites Outdraw Those of Major Media Players, by Jack Neff is on the most emailed-list. While the article itself covers lots of ground, these two paragraphs stuck out for me: “Highest in consumer acceptance Of all options for influencing the online influencers, brand websites rank highest both in consumer acceptance and…
This post is a copy of our MNT ezine, now public for your reading pleasure . . . Welcome to Marketing Transformations Network News Engaging PR and Marketing Tips to~ ~ ~ Create Business for Your Business November 16, 2006 To: Our MTN Community From: Barbara Rozgonyi RE: Promoting Via Video [Sooner Than You Think] …
Yes, if you’re a teen. At least that’s what my informal survey of our in-house teen trend researchers say. A direct quote: “Why are you still emailing?” my techno-enraptured high school senior asked me as she glanced over at my Outlook screen beaming brightly on my laptop. “That’s soooooooo early 2000s. Everybody’s texting or blogging…
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