How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. How do you package […]
Social Media
58 posts
Happy 2015!!! I’m curious: what are your 2015 social media predictions? Thanks to Gary Zidek of WDCB News Public Radio at the College of DuPage for asking me this question and for producing this podcast episode. How 2014’s Ice Bucket Challenge Broke the Ice for 2015 In the interview, […]
With over 10,000 attendees, three days of programming, Smart Monday, appointments, meetings and events, is networking at IMEX overwhelming or is IMEX a can’t miss networking event? Take a look at the 2013 IMEX America stats. You’ll get more out of the conference when you focus of one of […]
Still sending out traditional news releases? If you’re looking for ways to raise visibility, generate traffic, grow business and build an online community, integrate social media into your PR efforts. Follow these seven steps to get started on conducting an effective public relations campaign to reach reporters, and the masses, […]
Wow! What an honor to be featured as one of 15 Fascinating Faces in the December issue of Glancer Magazine! Although it’s great to be recognized personally, what I really love is that my selection represents social media in Chicago and the world. I’m all about spreading this type of […]
Now that Berlin and I have about a 12 hour relationship, I feel like I can reveal some very preliminary first impressions. All #SMWReporter coverage at Social Media Week Berlin is brought to you by Nokia. Disclosure: http://cmp.ly/6/RC5QuG – all expenses, including travel and meals are provided by Nokia, as […]
What do you need to tell your social media company before you start working with them? Before we set sail with our new clients, here’s the information we ask for. Feel free to borrow elements and let us know what’s missing. Are you in the market for a social media […]
As measured by Topsy, there are now more Vine shares than Instagram shares on Twitter. Vines are six second stop motion [if you like] videos. Download the Vine app for iPhone or Android. WebProNews breaks down the numbers on how vine shares top instagram shares on twitter: On Friday, 2.5 […]
Social media is the leading way the study subjects report finding out about causes – and in some cases, that information spurs further action like donating or volunteering. Above all, it sparks conversation about issues – and that’s good news for causes seeking greater visibility. Katya Andresen CSO and COO […]
Taking my daughter along to Women’s Day at the Chicago Auto Show was a treat. We got manicures. We took silly pictures. We found out where to plug headphones into headrest DVD players. We ate cupcakes. We sat in soooo many cars. But, the best part was being a part […]
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