Social Media 2012 Year End Review

As we wrap up 2012, here’s a look back at social media’s 2012 milestones. Which platform gets your 2012 MVP award: YouTube, Pinterest, Twitter, Facebook, LinkedIn, Instagram, Google+, tumblr, MySpace, or _________?

The State of Social Media 2012 by The SEO Company
Source: The State of Social Media 2012 by The SEO Company

Facebook 2012 Year in Review

Now the largest social network in the world with 1 billion users, Facebook went public earlier this year. Instagram is now a Facebook property. In another union, Mark married his sweetheart. And his sister, Randi Zuckerberg spoke in Chicago.

I like Facebook’s social media 2012 year in review approach, called Facebook Stories.

“We took the pulse of the global community on Facebook in 2012 to assemble a series of trend lists, chronicling the top events, the most popular public figures, the most listened to songs on Facebook and more. These lists are available on Facebook Stories at”

Facebook invites members to share their stories and gives everyone the option to share their top 20 2012 stories in a photo collage. Feel free to share your 2012 story with us on Facebook.

Facebook Stories covers the top trends for a variety of topics. A good insight to popular culture and social conversations, the top TV show list caught me off guard. Do you watch Duck Dynasty or Honey Boo Boo?

Does the 2012 technology list look familiar?

  1. Instagram
  2. Timeline
  3. Pinterest
  4. Draw Something
  5. iPhone 5
  6. Kindle Fire
  7. SOPA
  8. News Feed
  9. Siri
  10. SongPop

Any surprises on this list for you?

LinkedIn 2012 Year in Review

During an interview this week with WDCB about 2012’s top social media stories, news director Gary Zidek asked me which social network I would pick as 2012’s biggest winner.

I’d have to say LinkedIn. For many reasons, LinkedIn outperformed all other platforms with a non-stop series of innovations including activating a new homepage design, adding the ability to click to make endorsements for skills, integrating the iPad calendar widget, launching a new company page interface, tuning up the profile design, and adding a thought leadership publishing center with posts by top influencers.

Want more detail? Here’s LinkedIn’s 2012 product yearbook.


Twitter 2012 Year in Review

Twitter’s blog post and video about 2012 tweets convey the emotional year we’ve had. Late in 2012, Twitter and Instragram broke up. Almost immediately afterwards, Twitter added the ability to tweet photos with filters. Do you use Twitter, Instagram or another app to post photos from your mobile phone?

“Every day, we’re amazed and humbled by the many ways in which people use Twitter, which range from simply retweeting to igniting conversations with hashtags (even around lesser-known topics) to sharing spectacular and far-flung views. In 2012, everyone on Twitter brought us closer to moments and places that used to be far away or inaccessible: A Tweet from the bottom of the ocean. Tweets from Mars. An extraordinary view from space of Superstorm Sandy. A quiet backstage moment with a presidential candidate. All of these and millions of other such moments were ours to experience directly wherever we were, in the midst of work or play or travel.”

Want to see your Twitter year in review? Twitter partnered with Vizify to let you track your tweets, mentions and topics. Try it here.

Google+ 2012 Year in Review

To mark 2012 progress, Google+ published an infographic called “This is Just the Beginning.”

When Gary asked me about the platform with the most promise in 2013, I picked Google+ for SEO, live hangouts and the new community feature. How about you – what platform do you think has the most promise in 2013?



YouTube 2012 Review

With over 1 billion views, 2012 will be remembered as the year of Gangnam Style.

Let’s Connect!

If you’re reading this post, I’d like to meet you!

Leave a comment with an introduction and a link to your site. Everyone can use a back link and some free publicity, right?

Then, feel free to connect with me via social media. Because listing links to a half dozen or more social networks can get complex, you’ll find mine all here:


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