How can you get to the next level in the creator economy – as an influencer or a brand? Finn Hodgins, founder of Grouped gives insights on what it takes to create engaging content that pays off on Growing Social Now with Barbara Rozgonyi
Do influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on Growing Social Now with Barbara Rozgonyi.
I first found out about Grouped at PitchBreakfast, an event here in Charlotte that invites startups to pitch ideas in exchange for funding. These practice pitches are critiqued by a panel of experts with feedback to shape and hone the presentation. As a startup, creator, influencers, and social media enthusiast, Finn’s presentation intrigued me enough to invite him to be a podcast guest. I hope our conversation sparks creative ideas! Thanks so much to Finn for being my guest!!
What we covered:
- All things Creator Economy
- How to 10xs Instagram with TikTok insights
- Where influencer marketing is going
- How tight to niche your niche
- Case studies, including Clare Nolan
- When to use Grouped to connect communities and grow revenue
About Finn Hodgins, Founder of Grouped
Finn is an ex-baseball player turned entrepreneur after an injury. He has a background in e-commerce working with a CBD company where he used influencer marketing to drive sales. This led to his interest in the creator economy, where Finn then began to work with creators on other projects, eventually leading him to found and develop Grouped, a social CRM, that gives people the social feel they want, and the brands the ownership they want.
Clare Nolan, fitness influencer and co-founder of Grouped
About Barbara Rozgonyi, Host of Growing Social Now
Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.